Else Nutrition Surpasses 11,000 Stores in North America
09 March 2023 - 11:00PM
ELSE NUTRITION HOLDINGS INC.
(BABY)
(BABYF)
(0YL.F) ("Else" or the
"Company"), a leading producer of innovative
plant-based baby, toddler, and children's nutrition, announces
that its products are now listed in over 11,000 retail stores in
North America. Else expects that all of these stores will be
selling by Q2 2023. The Company began 2022 with roughly 1,200
retail locations and successfully grew that base by about 10X.
Hamutal Yitzhak, CEO of Else Nutrition
commented, “We are very pleased with the strong retail channel
growth we achieved in North America, which surpassed our
expectations by a great margin in both pace and scope. We have
already become a national brand, trusted by leading retailers, and
we expect this trend to continue to grow in the future.
Else began 2022 with roughly 1,200 natural food
stores, most of which carried only one SKU; Else Toddler Organic
product. At the time, Sprouts Farmers Market was the most prominent
retail chain offering Else’s products. One year later, we are proud
to announce that we are now listed in over 11,000 stores, and our
points of distribution grew from a few thousand to more than
25,000.
Our growth in US mass retailer, drug stores,
grocery, and specialty channels demonstrate Else’s growing brand
equity and strong consumer demand. We also began our entry into
Canada a few months ago with London Drugs and quickly grew to more
than 2,000 doors with Metro Ontario and other national grocery and
drug retailers soon to be announced.”
For more information, visit:
www.elsenutrition.com or follow Else Nutrition on
LinkedIn
About Else Nutrition Holdings
Inc.
Else Nutrition Holdings Inc. is a food and
nutrition company in the international expansion stage focused on
developing innovative, clean, and plant-based food and nutrition
products for infants, toddlers, children, and adults. Its
revolutionary, plant-based, non-soy formula is a clean-ingredient
alternative to dairy-based formula. Else Nutrition (formerly INDI)
won the "2017 Best Health and Diet Solutions" award at Milan's
Global Food Innovation Summit. The parent company, Else Nutrition
Holdings Inc., is a publicly traded company, listed on the Toronto
Stock Exchange under the trading symbol BABY and is quoted on the
US OTCQX Market under the trading symbol BABYF and the Frankfurt
Stock Exchange under the symbol 0YL. Since launching its
Plant-Based Complete Nutrition for Toddlers, made of whole foods,
almonds, buckwheat, and tapioca, the brand has received thousands
of powerful testimonials and reviews from parents, gained national
retailer support, and achieved rapid sales growth. Else became the
#1 Best Seller on Amazon in the Fall of 2020 in the New Baby &
Toddler Formula Category. It won the 'Best Dairy Alternative' Award
2021 at World Plant-Based Expo and was a Nexty Award Finalist at
Expo West 2022 in the Plant-Based lifestyle category. During
September 2022 Else Super Cereal reached the #1 Best Seller in Baby
Cereal across all brands on Amazon.
Investor Relations Contact:
RBMG – RB Milestone Group LLCTrevor Brucato, Managing DirectorE:
Baby@rbmilestone.com www.rbmilestone.com
Lytham Partners, LLC Mr. Ben Shamsian New York | PhoenixE:
shamsian@lythampartners.com P: 646-829-9701
TSX Neither the TSX nor its
regulation services provider (as that term is defined in the
policies of the TSX) accept responsibility for the adequacy or
accuracy of this release.
Caution Regarding Forward-Looking
StatementsThis press release contains statements that may
constitute "forward-looking statements" within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as "will" or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the company's financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs, and assumptions,
which are based on 'management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID-19 and that the
manufacturing, broker, and supply logistic agreement with the
company does not terminate. Actual results may differ from the
estimates, beliefs, and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to place
undue reliance on any forward-looking statements, which reflect
management's expectations only as of the date of this press
release. The company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events, or otherwise, except as required by
law.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c5d9308b-9174-4170-a636-27d2e783f545
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