Next Evolution of Scene+ Partnership Ushers in
New Era of Loyalty & Rewards in Canada
TORONTO, June 7, 2022
/CNW/ - Scotiabank and Cineplex are thrilled to
welcome Empire Company Limited as a co-owner of Scene+, one of
Canada's leading loyalty programs.
Scene+ provides its over 10 million members with the flexibility to
earn and redeem points on banking, movies, entertainment, dining,
travel, shopping and soon, groceries.
The addition of Empire to the Scene+ program over the coming
months will create a uniquely flexible loyalty program for
Canadians, giving them options to earn and redeem points on nearly
all their daily purchases. The Scene+ rollout will begin gradually
with stores in Atlantic Canada in
August 2022, and then continue across
the rest of Canada culminating in
early 2023. Over time, Empire will roll out Scene+ across
its family of brands including Sobeys, Safeway, Foodland, IGA,
FreshCo, Chalo! FreshCo, Voilà by Sobeys/Safeway/IGA, Needs,
Thrifty Foods, Les Marchés Tradition, Rachelle Bery, and Lawtons Drugs. It will also
eventually offer Scene+ at Empire's network of liquor stores in
Western Canada.
"We're pleased to welcome Empire as a co-owner of the Scene+
program, which will provide Scotiabank customers with even more
ways to earn and redeem reward points on nearly all of their daily
purchases," said Brian Porter,
President and Chief Executive Officer, Scotiabank. "As three of
this country's most trusted and iconic brands, we are proud to work
together to deliver exceptional value to our customers with a
flexible program that will transform the loyalty landscape in
Canada."
"We are delighted to welcome Empire to the Scene+ family," said
Ellis Jacob, President & CEO,
Cineplex. "As a proud co-founder of Scene+, we always knew the
potential the program had to deliver even greater value to more
Canadians across the country, and today's announcement is bringing
that vision to life. The strategic alignment between Cineplex,
Scotiabank and Empire creates huge opportunities to deliver even
more value for millions of Scene+ members and enables our teams to
reach and engage more Canadians than ever before."
Since it relaunched in December
2021, Scene+ now combines the strength of two of
Canada's most popular loyalty
programs – Scotia Rewards and SCENE. Originally founded in 2007 by
Cineplex and Scotiabank, the program has expanded to include
Expedia Group and Rakuten to a list of partners and
brands that continues to grow and provide Canadians with
hundreds of ways to earn and redeem points at some of the country's
largest national retailers.
For more information about the Scene+ program, visit: Scene+
Loyalty Program.
About Scotiabank
Scotiabank is a leading bank in the Americas. Guided by our
purpose: "for every future", we help our customers, their families
and their communities achieve success through a broad range of
advice, products and services, including personal and commercial
banking, wealth management and private banking, corporate and
investment banking, and capital markets. With a team of over 90,000
employees and assets of approximately $1.3
trillion (as of April 30,
2022), Scotiabank trades on the Toronto Stock Exchange (TSX:
BNS) and New York Stock Exchange (NYSE: BNS). For more information,
please visit http://www.scotiabank.com and follow us on
Twitter @ScotiabankViews.
About Cineplex
Cineplex (TSX: CGX) is a top-tier Canadian brand that
operates in the Film Entertainment and Content, Amusement and
Leisure, and Media sectors. Cineplex offers a unique escape from
the everyday to millions of guests through its circuit of over 170
movie theatres and location-based entertainment venues. In addition
to being Canada's largest and most innovative film
exhibitor, the company operates Canada's favourite
destination for 'Eats & Entertainment' (The Rec Room) and
complexes specially designed for teens and families (Playdium). It
also operates successful businesses in digital commerce
(CineplexStore.com), alternative programming (Cineplex Events),
cinema media (Cineplex Media), digital place-based media (Cineplex
Digital Media) and amusement solutions (Player One Amusement
Group). Providing even more value for its guests, Cineplex is a
joint venture partner in Scene+, Canada's largest entertainment loyalty
program.
SOURCE Scotiabank