This Thursday, Scene+ Members Treated to a
Complimentary Bag of Popcorn in Theatres and with All Food Delivery
Orders
Canadians' Love for Popcorn is so Strong that
Cineplex Pops Nearly 30 Billion Kernels Each Year
TORONTO, Jan. 17,
2023 /CNW/ - (TSX: CGX) – There's no better way to
take in a movie on the big screen than with a big, buttery bag of
popcorn. In honour of National Popcorn Day on Thursday, January 19, Cineplex is giving away a
FREE bag of its famous popcorn to millions of movie-lovers. With
nearly 30 billion popcorn kernels popped at Cineplex theatres each
year, movie lovers have a passion for popcorn, with Calgary (AB), Edmonton (AB), Toronto (ON), Winnipeg (MB), Montreal (QC), and Vancouver (BC) noted as the top six most
popcorn-loving cities across Canadai.
"National Popcorn Day is a movie-lover's holiday and now an
annual tradition for Cineplex. We know Canadians' love of popcorn
spans all ages and movie genres, so we are excited to bring an
extra bit of cheer to our guests this January," said Sara Moore, Executive Vice President and Chief
Marketing Officer, Cineplex. "As an added bonus, those celebrating
Popcorn Day with us this year will also receive a special, limited
edition, Colonel Kernel temporary tattoo. This is an actual replica
of a tattoo a popcorn superfan from British Columbia received on his forearm that
we thought was TOO SPECIAL not to share! Happy National Popcorn Day
everyone!"
Scene+ members can visit any Cineplex theatre across the country
on January 19, 2023, to claim a free
bag of the beloved cinema snack. They can scan their membership
card or barcode on the Scene+ app at concession and redeem a free
small popcorn.
Cineplex Popcorn 'Kernels of Truth:'
- What's popcorn without movie butter? Cineplex portioned out
827k units of butter, which is about
5.8 tonnes of butter.
- Talk about ancient grains! Historians believe that popcorn
existed as early as 4,700 BC.
- The world's oldest known popper was designed around 300 AD,
with the first popcorn machine making its debut more than 1,500
years later at the World's Fair in Chicago in 1893.
- Cineplex has a signature popcorn recipe exclusive to its
theatres, making it that perfect mix of salty, buttery and fluffy
deliciousness.
- Popcorn comes in two shapes: 'snowflake' and 'mushroom.'
'Snowflake' popcorn is light and fluffy and served hot and fresh in
Cineplex theatres. 'Mushroom' popcorn is round and compact to
better hold specialty toppings and is used in Cineplex's
gourmet-inspired Poptopia.
- It was not until theatres introduced sound in 1927 that movies
became a cultural event across North
America. With this surge in popularity, street vendors began
serving up snacks, including popcorn, before movie-goers entered
the theatre. Popcorn soon became inseparable from the experience
and still is to this day.
For movie-lovers who are craving a movie night in, Cineplex
popcorn can be delivered right to their door! In partnership with
SkipTheDishes and Uber Eats, a bonus bag of popcorn will be
included in all Cineplex orders placed on National Popcorn Day. To
claim a free popcorn, simply download the SkipTheDishes or Uber
Eats app, search 'Cineplex' and order your favourite Cineplex
snacks. A small bag of popcorn will automatically be added to your
order. Learn more about this exclusive offer here.
Popcorn fans are also encouraged to share their love for the
snack staple over social media, using the hashtag
#NationalPopcornDay, as well as on Cineplex's social channels on
Facebook (@Cineplex), Twitter (@CineplexMovies) and Instagram
(@CineplexMovies).
About Cineplex
Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in
the Film Entertainment and Content, Amusement and Leisure, and
Media sectors. Cineplex offers a unique escape from the everyday to
millions of guests through its circuit of over 170 movie theatres
and location-based entertainment venues. In addition to being
Canada's largest and most
innovative film exhibitor, the company operates Canada's favourite destination for 'Eats
& Entertainment' (The Rec Room), complexes specially designed
for teens and families (Playdium), and a newly launched
entertainment concept that brings movies, amusement gaming, dining,
and live performances together under one roof (Cineplex Junxion).
It also operates successful businesses in digital commerce
(CineplexStore.com), alternative programming (Cineplex Events),
motion picture distribution (Cineplex Pictures), cinema media
(Cineplex Media), digital place-based media (Cineplex Digital
Media) and amusement solutions (Player One Amusement Group).
Providing even more value for its guests, Cineplex is a partner in
Scene+, Canada's largest
entertainment and lifestyle loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs over 10,000 people in its
offices and venues across Canada
and the United States. To learn
more, visit Cineplex.com.
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i Findings from a study conducted
with 996 Canadians by Cineplex for the Popcorn Mix-Ins Research
Report: Consumer Insights: September 2022.
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SOURCE Cineplex