New sponsorship supports Canadians in achieving their ambitions
on and off the pitch
TORONTO, Nov. 10,
2022 /CNW/ - CIBC announced today a new multi-year
sponsorship agreement with Canada Soccer and the Canadian Premier
League (CPL) that reflects the organizations' shared purpose of
further strengthening the relationship with Canadian soccer fans
from coast-to-coast-to-coast while supporting the growth of the
sport at a grassroots level across the country.
"Our CIBC team is proud to support Canada Soccer and the
Canadian Premier League as the sport in this country continues to
reach new heights and brings Canadians together. We look forward to
helping Canada make our mark on a
game where everyone belongs and is celebrated for who they are and
where they come from," said Stephen
Forbes, Executive Vice-President, Purpose, Brand and
Corporate Affairs, CIBC. "As the gold medal winning Women's
National Team prepares for a FIFA World Cup in 2023, the Men's
National Team participates in the FIFA World Cup for the first time
in more than 30 years, and the Canadian Premier League enters a
milestone fifth season, the genuine enthusiasm of our CIBC team
will add significant bench strength to an already passionate fan
base."
The sponsorship will see CIBC's logo prominently placed on the
Men's, Women's and Para National Teams' training apparel and will
be displayed proudly at Canada Soccer House in Doha where the Friends and Family will have a
dedicated section courtesy of CIBC.
"Today is a landmark day for our organization, and this
sponsorship is a game-changer for Canada Soccer and our membership
across the country," added Earl
Cochrane, General Secretary, Canada Soccer. "We would like
to thank CIBC for their trust in the work we're doing, and I know
we share in the ambition to continue building on our winning legacy
and growth as a leading sports brand. I'd like to also welcome CIBC
to our Canada Soccer family, and I know that their genuine fandom
will be felt at every level of our country's soccer ecosystem."
Together CIBC and Canada Soccer will engage fans in new and
unique ways on and off the pitch. The two organizations will work
together to grow the sport through national grassroots activities
with CIBC becoming the title sponsor of Canada Soccer's national
Active Start Soccer Fest program.
CIBC is excited to contribute to Canadian soccer's ongoing
journey to build on the momentum of the sport from
coast-to-coast-to-coast by helping enhance the growth of other
properties that are core to the sport of soccer in Canada, such as Canada Soccer's Para Soccer
National Team, League1 Canada and
support for the development of the women's professional game.
CIBC's logo will also adorn future CPL jerseys as the bank
becomes the front of jersey sponsor for the league's newest club,
Vancouver FC, as well as becoming the sleeve sponsor for all other
CPL teams.
The sponsorship will positively impact local communities as
CIBC, Canada Soccer, and the Canadian Premier League are committed
to growing the game of soccer in Canada, starting with young people engaging in
the game.
"The Canadian Premier League is thrilled to welcome CIBC to our
growing family of corporate sponsors. This historic collaboration
is a resounding endorsement for our League, players, supporters and
importantly, the communities we serve," said Mark Noonan, CPL Commissioner and CEO of
Canadian Soccer Business. "The entire Canadian soccer ecosystem
will directly benefit from the investment Team CIBC is making and
we look forward to working with them to bring the beautiful game to
life for all stakeholders. Thank you Team CIBC for your belief and
incredible commitment to growing soccer in Canada."
About Canada Soccer
Canada Soccer is the official governing body for soccer in
Canada. In partnership with its
members, Canada Soccer promotes the growth and development of
soccer in Canada, from grassroots
to high performance, and on a national scale. Soccer is the largest
participatory sport in Canada and
is considered the fastest growing sport in the country. There are
nearly 1,000,000 registered Canada Soccer active participants in
Canada within 1,200 clubs that
operate in 13 provincial/territorial member associations. Canada
Soccer is affiliated with the Fédération Internationale de Football
Association (FIFA), The Confederation of North, Central American
and Caribbean Association Football (Concacaf) and the Canadian
Olympic Committee.
About Canadian Premier
League
Canadian Premier League (CPL), Canada's Tier 1 domestic professional men's
soccer league, completed its fourth season in 2022, and competes in
CONCACAF and FIFA sanctioned series of competitions. Playing in
world-class and unique venues, and partnering with strong
community-led ownership groups, the CPL brings top tier
professional soccer to eight communities coast-to-coast. The CPL
has announced plans to expand to nine markets in 2023 with a team
in Vancouver, and to grow to 12
teams by 2025. For updates and more information, please go to
CanPL.ca.
About Canadian Soccer
Business
Canadian Soccer Business (CSB) represents a suite of top tier
national assets that are central to the sport of soccer in
Canada. This includes
representation for all corporate partnerships and media rights
(broadcast and distribution) related to Canada Soccer's core assets
included the Qatar 2022-bound
Men's National Team, the Olympic Champion Women's National Team,
the Canadian Championship, along with all rights associated with
the Canadian Premier League and League1 Canada.
About CIBC
CIBC is a leading North American financial institution with 13
million personal banking, business, public sector and institutional
clients. Across Personal and Business Banking, Commercial Banking
and Wealth Management, and Capital Markets businesses, CIBC offers
a full range of advice, solutions and services through its leading
digital banking network and locations across Canada, with
offices in the United States and around the world.
Ongoing news releases and more information about CIBC can be found
at www.cibc.com/en/about-cibc/media-centre.html.
SOURCE CIBC