EDMONTON, June 17, 2019 /CNW/ - CWB Financial Group's (CWB)
journey to be a disruptive force in Canadian banking took another
step forward today with the launch of a new brand positioning and
visual identity. The bold, bright language and design reflects the
financial institution's position as a clear alternative for
successful business owners across Canada.
"Our ongoing expansion into targeted industries and communities
across Canada means business
owners and decision makers are meeting CWB for the first time,"
says Chris Fowler, CWB's president
and CEO. "This rebrand gives us the opportunity to better convey
the proactive, personalized service we're known for. It's why our
clients love us."
CWB will go to market with a refreshed, more dynamic visual
identity, including the first modernization of its logo since 1988.
Brighter colours, a fresh font and simplified shape, give new life
to the company's "W" icon and signature teal colour, the latter of
which is a differentiator amidst the primary colours used by
industry peers. CWB's new positioning statement – Obsessed With
Your SuccessTM – is a bold nod to the care, commitment
and proactive approach the company's relationship managers,
leadership and their supporting teams demonstrate for their
clients.
"Simply put, we're exceptional at building and nurturing
relationships," says Stephen Murphy,
CWB's executive vice president of banking. "Business owners choose
CWB because they know they can count on us to move with urgency and
efficiency while providing them with expert advice to help their
businesses succeed."
"CWB has been obsessed with our clients' growth and success for
many years – it's part of our DNA," adds Fowler. "We have a great
story to tell and are planning to share it more widely. This
renewed focus on our brand helps us do that."
Learn more about CWB's brand launch campaign, which features
a new website, a modernized logo, brand promise, TV commercial and
more:
www.cwb.com/we-have-got-a-fresh-new-look
About CWB Financial Group CWB Financial Group is a
diversified financial services organization serving businesses and
individuals across Canada. Operating from its headquarters
in Edmonton, Alberta, CWB's
key business lines include full service business and personal
banking offered through branches of Canadian Western Bank, and
Internet banking services provided by Motive Financial. Highly
responsive specialized financing is delivered under the banners of
CWB Optimum Mortgage, CWB Equipment Financing, CWB National
Leasing, CWB Maxium Financial and CWB Franchise Finance. Trust
Services are offered through Canadian Western Trust. Comprehensive
wealth management offerings are provided through CWB Wealth
Management, which includes the businesses of CWB McLean &
Partners Wealth Management and Canadian Western Financial. As a
public company on the Toronto Stock Exchange (TSX), CWB trades
under the symbols "CWB" (common shares), "CWB.PR.B" (Series 5
Preferred Shares), "CWB.PR.C" (Series 7 Preferred Shares) and
"CWB.PR.D" (Series 9 Preferred Shares). Learn more
at www.cwb.com.
SOURCE Canadian Western Bank
