- Customers across British
Columbia, Alberta,
Saskatchewan, and Manitoba can now earn and redeem Scene+ points
shopping for groceries and more at Empire locations
- FreshCo is now offering customers a loyalty program for the
first time
- Following successful launches in Atlantic Canada and the West, Scene+ will
continue rolling out region by region at Empire locations into
early 2023; next launch set for Ontario on November
3
STELLARTON, NS, Oct 3, 2022
/CNW/ - Empire Company Limited ("Empire" or the "Company") (TSX:
EMP.A) is celebrating the launch of the new and expanded Scene+
loyalty program at its Western
Canada stores after its debut in that region on September 22.
Empire became a co-owner of Scene+ in June 2022, along with Scotiabank and Cineplex.
The three iconic brands are transforming Scene+ into the country's
preeminent loyalty program, enabling members to earn and redeem
points on groceries and across a broad spectrum of partners.
"The Western Canada launch of
Scene+ brought us some exciting firsts, including the introduction
of a loyalty program in our Discount banner FreshCo. We're thrilled
with how customers in the West and Atlantic Canada have embraced the new Scene+,"
said Sandra Sanderson, Senior Vice
President of Marketing, Empire Company Limited. "We want to build
on this momentum and look forward to launching the program at our
stores and Voila delivery in Ontario next month."
In Ontario, Scene+ will be
introduced on November 3 at Sobeys,
Foodland, Voilà by Sobeys, FreshCo and Chalo! FreshCo. Scene+ is
the first-ever loyalty program at the province's FreshCo and Chalo!
FreshCo stores, and at Voilà by Sobeys, providing added value for
their customers with an exciting new opportunity to earn and redeem
points on their purchases.
Empire first introduced Scene+ to its shoppers in Atlantic Canada on August 11, followed by British Columbia, Alberta, Saskatchewan and Manitoba on September
22. The program's regional rollout will continue across
Canada through the remainder of
2022 and into early 2023 at Sobeys, Safeway, Foodland, IGA, FreshCo
and Chalo! FreshCo, Voilà, Thrifty Foods, Les Marchés Tradition
Rachelle Béry and company liquor stores.
"Western Canada and Atlantic
Canada Scene+ members are now enjoying a new and exciting way to
earn and redeem points in every aisle at Empire's family of stores,
and we're looking forward to extending the same benefits to our
members in Ontario," said
Tracey Pearce, President, Scene+.
"This rollout enables our Western, Atlantic and Ontario Scene+
members to earn and redeem points as often as they want at hundreds
of new grocery, pharmacy, and convenience retail locations."
The transformed Scene+ has over 10 million members across the
country and gives customers a wealth of options to earn and redeem
points at a vast number of partners. Members can earn banking with
Scotiabank; enjoying a night out at Cineplex theatres and
entertainment venues; visiting more than 700 Recipe Unlimited
restaurants across Canada,
including Swiss Chalet, Harvey's, and Montana's; and enjoying extraordinary
experiences like trip planning with Expedia. Redemption partners
include retailers like Apple and Best Buy. And coming in the summer
of 2023, Scene+ members will be able to earn and redeem points
at Home Hardware's close to 1,100 Dealer-owned stores
nationwide.
For every 1,000 Scene+ points earned, customers at participating
locations can save $10 off their
select purchases at Empire's banner stores. There are multiple ways
to earn Scene+ points at Empire stores:
- Personalized offers: Sign up to receive personalized
offers from participating banners to earn points each week
- Everyday offers: Look for points offers on shelf tags
with each visit to an Empire participating banner store
- Weekly promotions: Look for bonus points events at
Empire's participating banner stores and in the store's flyers
- Members-only pricing: Receive special price and discount
offers on select purchases
- Points acceleration opportunities: Customers can earn
points faster on Empire store purchases made with a Scotiabank
Scene+ credit or debit card and they can redeem Scene+ points for
an account credit on eligible Scotiabank debit and credit
cards
ABOUT EMPIRE
Empire Company Limited (TSX: EMP.A) is a Canadian company
headquartered in Stellarton, Nova
Scotia. Empire's key businesses are food retailing, through
wholly owned subsidiary Sobeys Inc., and related real estate. With
approximately $30.5 billion in annual
sales and $16.3 billion in assets,
Empire and its subsidiaries, franchisees and affiliates employ
approximately 130,000 people.
ABOUT SCENE+
Scene+TM is Canada's favourite
lifestyle loyalty program that gives members something new to look
forward to. Scene+ offers members rewards their way – allowing them
to earn and redeem Scene+ points for entertainment, travel,
shopping, dining, and banking. Members can also accelerate their
earning power with seven Scotiabank credit and debit cards. Scene+
is the national loyalty partner of the NBA® in Canada.
SOURCE Empire Company Limited