Applications are now being accepted at
www.rbcxmusicfirstup.ca until November 15,
2021
TORONTO, Nov. 1, 2021 /CNW/ - RBC has opened applications
for First Up with RBCxMusic, which will continue to
spotlight emerging Canadian musicians and recording artists across
the country into 2022. Selected artists will receive funding and
promotional support, along with valuable mentorship and networking
opportunities with industry leaders and experts.
First Up with RBCxMusic was launched in May 2020 to help emerging recording artists
continue to hone their craft, perform for new and diverse fans, and
ultimately progress their careers. The program has since supported
over 150 emerging artists representing a variety of genres,
backgrounds and perspectives. Exciting new program offerings in
2022 will include:
- Performance and exposure opportunities through RBC's network of
partners including Live Nation Canada, the country's leading live
entertainment producer and promoter.
- The integration of AWAL, the music industry's leading
alternative to traditional music label deals, which will support
with the talent identification and selection component of the
program.
- An artist retreat in partnership with Conscious Economics,
where artists will have access to new skills, mentorship and
networking opportunities, as well as the resources to create custom
content at Toronto's Lunar
Studios.
- Educational workshops, learning and development support through
Artscape, a global leader in creative placemaking.
"Each time we open applications for First Up with
RBCxMusic, we are blown away by the incredible number of
talented and diverse artists we have across Canada," said Matt
McGlynn, Vice-President, Brand Marketing, RBC. "We are
incredibly proud of the 150 emerging artists the program has
supported to date, and are looking forward to showcasing more of
Canada's homegrown talent in 2022
and beyond."
Now in its second year, First Up with RBCxMusic has
provided emerging talent with once-in-a-lifetime performance and
exposure opportunities. First Up with RBCxMusic Featured
Artists recently appeared alongside Grammy-award winning artist
H.E.R. in First. Love. – a digital campaign that conveys
what RBCxMusic stands for: Acceptance, respect, and equal
opportunity for all artists. First Up artists also starred
in a national campaign that aired during the Canadian broadcast of
the 2021 Grammy Awards.
"AWAL is proud to work alongside RBC in their support for
emerging artists in Canada through
this unique program," said Chris
Hardy, Senior Vice-President, North American Artist
Development and Head of Canada,
AWAL. "Participation in First Up with RBCxMusic aligns with
AWAL's mission of working with artists at every stage of their
career."
First Up with RBCxMusic is open to Canadian
recording artists and musicians who are in the early stages of
their career and seek primary income from their music. Along with
receiving funding and promotional support, recipients will have
access to mentorship, education, and networking opportunities with
notable industry experts through RBC's partnerships with Live
Nation Canada, AWAL, Conscious Economics, and Artscape.
Applications are now open at
www.rbcxmusicfirstup.ca and will close on
November 15, 2021 at 5 PM EST. Successful applicants will be contacted
in January and will be publically announced afterwards in early
2022.
First Up with RBCxMusic is part of RBC's ongoing
commitment to supporting emerging creative artists through
the RBC Emerging Artists Project. Since 2015, over 25,000
alumni have been supported by the RBC Emerging Artists Project,
with support from the RBC Foundation totaling over $8 million each year to hundreds of arts
organizations across Canada.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 88,000+ employees who
leverage their imaginations and insights to bring our vision,
values and strategy to life so we can help our clients thrive and
communities prosper. As Canada's
biggest bank, and one of the largest in the world based on market
capitalization, we have a diversified business model with a focus
on innovation and providing exceptional experiences to our 17
million clients in Canada, the
U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
SOURCE RBC