RBCxMusic reaffirms commitment to
supporting the development of Canadian talent, providing a roster
of emerging artists with performance, funding, mentorship and
networking opportunities throughout 2022
TORONTO, March 22,
2022 /CNW/ - Today, RBC announced a fresh
roster of dynamic talent tapped to join First Up with
RBCxMusic – a program developed
to showcase and elevate emerging musicians and recording
artists from across Canada.
This year, the newly chosen Featured Artists will benefit from
performance opportunities, financial stipends, as well as media and
promotional marketing support from RBCxMusic and its network of
industry partners, including Live Nation Canada, AWAL,
Conscious Economics, Artscape Daniels Launchpad,
trevor//peter and rock-it promotions. Participating artists
will also have access to curated mentorship and networking
opportunities with industry experts to help them take their craft
to the next level.
Since its inception in May 2020,
First Up with RBCxMusic has supported more than 150
artists across a varied array of genres and backgrounds that
reflect Canada's eclectic cultural
mosaic.
"We are thrilled to see how far First Up with RBCxMusic has
evolved over the last two years," says Shannon Cole, Vice-President, Brand Marketing,
RBC. "The range of talent across this country is
exceptional. As live performances are returning, we recognize the
increasing need to keep the program alive and continue to support
up-and-coming artists."
Live Nation Canada, the country's leading live entertainment
producer and promoter, will continue to provide unique performance
and valuable exposure opportunities for the Featured Artists. New
this year, First Up with RBCxMusic has partnered with AWAL,
the music industry's leading alternative to traditional music label
deals, to support with the talent identification and selection
component of the program. Canadian nonprofit, Conscious
Economics, will also join to host an artist summit with the
First Up with RBCxMusic Featured Artists later this year.
The summit will guide participants through a variety of
experiential learning seminars, development programs, networking
opportunities, financial therapy and more. Beyond the summit,
Featured Artists will benefit from educational workshops, plus
learning and development support provided through Artscape Daniels
Launchpad, a global leader in creative placemaking.
"Being a part of First Up with RBCxMusic has given myself, as
well as many other artists, so many opportunities that we wouldn't
have otherwise had," says Shantaia, First Up with
RBCxMusic alumna and 2022 Featured Artist. "Their
support has already been absolutely incredible, for example,
getting me on The Road Back to Cavendish tour, and that's just the
start!"
"I've just started with First Up with RBCxMusic and it's
already been so helpful," says Kennen, First Up with
RBCxMusic 2022 Featured Artist. "Networking and getting
performance opportunities can be a challenge for musicians,
especially in light of the pandemic, but this program helps
musicians reach those goals of growth."
The full roster of Featured Artists who join the First Up
with RBCxMusic program in 2022 include: (in alphabetical
order)
- Ari Hicks - Toronto, ON
- Bebe Buckskin - Calgary,
AB
- Cec Lopez - Winnipeg, MB
- Desiire - Toronto,
ON
- Jennie Harluk - Calgary,
AB
- Jhyve - Toronto,
ON
- Kennen - Newmarket,
ON
- Kin Crew - Halifax,
NS
- KROY - Montreal,
QC
- Logan Richard -
Charlottetown, PE
- Ludic - Surrey, BC
- MICO - Toronto, ON
- Olivier Faubert -
Montreal, QC
- Pisceze - Toronto,
ON
- Shantaia - Warman,
SK
- Stun - Winnipeg,
MB
- T-Rhyme - Saskatoon,
SK
- Vox Rea - Vancouver,
BC
- Zenesoul - Brampton,
ON
RBCxMusic recognizes the diverse talent across Canada, demonstrated by the strong list of
candidates in the latest talent search. RBCxMusic plans to consider
these up-and-coming artists for performance opportunities and
future First Up with RBCxMusic rosters.
RBC believes that supporting the arts helps foster vibrant
communities with strong economies. The First Up with
RBCxMusic program is part of an ongoing pledge to the arts
through RBC Emerging Artists. Since 2015, over 28,000 alumni
have benefited from RBC Emerging Artists, with support from the RBC
Foundation totaling over $10 million
each year to hundreds of arts organizations across
Canada.
For the latest news on the program and its Featured Artists
follow RBCxMusic on Instagram.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 88,000+ employees who leverage their imaginations and insights
to bring our vision, values and strategy to life so we can help our
clients thrive and communities prosper. As Canada's biggest bank, and one of the largest
in the world based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
SOURCE RBC