Ackroo launches MarketingHub for their AckrooMKTG clients
19 October 2022 - 11:00PM
Ackroo Inc. (TSX-V: AKR, OTC: AKRFF) (“Ackroo” or the “Company”), a
loyalty marketing, payments and point-of-sale technology and
services provider, announces the launch of its latest advancement
to the Ackroo Anywhere platform with the beta of the MarketingHub.
This development will provide current and prospective AckrooMKTG
customers the ability to communicate with custom segments of their
customer base via email, text message, and push notifications to
users of Ackroo’s mobile app offering. Clients will be able to
target customers via loyalty transaction behaviours, and reactions
to past communication campaigns. Clients will also be able to
automate communications and loyalty offers based upon consumer
behaviour. These actions will then generate clear and concise
reporting for merchants allowing them to better strategize and
execute successful loyalty programs.
The Marketing Hub platform is built to easily accommodate
additions to segmentation, automation and reporting over time,
based upon client feedback. It is being rolled out in beta phases
this quarter to existing clients for testing and feedback. The
initial release will allow for email communication and segmentation
based upon a preselected list of options. Month-over-month, Ackroo
will add additional communication methods of text messages and push
notifications as well as adding reporting features and automation.
Later phases will also include the ability to import other 3rd
party email and phone lists into the MarketingHub. Wide release of
the product is scheduled for the first quarter of 2023.
“We are very excited to formally announce the beta release of
the new Ackroo MarketingHub service to our growing loyalty
marketing merchant base,” said Steve Levely, CEO at Ackroo. “The
ability to offer integrated and intuitive communication tools right
from our program console is a big step forward for our platform. We
began offering communication solutions as a marketing service
several years ago as clients who operate loyalty programs naturally
have a need to manage communications with their clients. We also
now have a growing digital gift card customer base that are
capturing buyer and recipient email addresses in which they would
like to market to those customers so the demand for communication
tools have grown. As a product first, services second business it
was important for us to build technology that would provide this
solution to our customers versus provide it as a service and so in
March of 2020 we strategically acquired WinWin Marketing, who had a
loyalty marketing technology that provided this integrated
solution. We have spent the last 2 years building a tool within our
core Ackroo Anywhere platform that is even more intuitive and
powerful than WinWin’s, which we are excited to roll out in the
coming months. Access to the enhancement will be included in our
loyalty platform base offering, with a small additional monthly
cost for distribution of the messages, making it even more
appealing for Ackroo gift card only merchants to want to upgrade to
our loyalty plan. In all this is a big win for Ackroo and for our
AckrooMKTG customer base.”
About AckrooThrough vendor and
industry consolidation, Ackroo provides marketing, payment and
point-of-sale solutions for merchants of all sizes. Ackroo’s
self-serve, data driven, cloud-based marketing platform helps
merchants in-store and online process and manage loyalty, gift card
and promotional transactions at the point of sale. Ackroo’s payment
services provide merchants with low-cost payment processing options
through some of the world’s largest payment technology and service
providers. Ackroo’s hybrid management and point-of-sale solutions
help manage and optimize the general operations for niche
industry’s including golf clubs, automotive dealers and more. All
solutions are focused on helping to consolidate, simplify and
improve the merchant marketing, payments and point-of sale
ecosystem for their clients. Ackroo is headquartered in Hamilton,
Ontario, Canada. For more information, visit: www.ackroo.com.
For information, please contact:
Steve
LevelyChief Executive Officer | AckrooTel: 613-599-2396
x730Email: slevely@ackroo.com
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