Thailand’s biggest cinema operator Major Cineplex invest in live hologram technology, becoming world’s first cinema operator to purchase ARHT Media’s CAPSULE
15 November 2022 - 12:30AM
ARHT Media Inc., the global leader in the development, production
and distribution of high-quality and low-latency hologram and
digital content, announced today that Thailand’s largest operator
of movie theatres, MAJOR CINEPLEX, has purchased ARHT’s CAPSULE
hologram display technology in a move that is set to revolutionize
the cinema-going experience. MAJOR CINEPLEX becomes the first
cinema operator in the world to purchase CAPSULE technology, with
the announcement also marking the first sale of CAPSULE in the
wider APAC region building on the successful rollout of the
hologram display system across North America and Europe throughout
2022. The announcement follows ARHT Media’s recent reporting of
record Q3 revenues of $2.02M vs $1.05M in Q3 2021, an increase of
92%, showcasing the continued growth of the hologram technology
sector.
CAPSULE is a plug-and-play, fully interactive 4K
hologram display, enabling the merging of the physical world with
the metaverse like never before. The technology has attracted great
interest across the cinema sector following its unveiling at
CinemaCon Las Vegas in April 2022, and the purchase of CAPSULE will
now enable MAJOR CINEPLEX to deliver unique audience experiences
blending real world and metaverse both in cinema and at special
events. Audiences will be able to meet and greet with life-sized 3D
holograms in real-time, enabling talent to be beamed live to the
screen from anywhere in the world. CAPSULE also provides fully
interactive functionality, including a touch screen and two-way
cameras, providing immersive ways to gamify the lobby experience,
giving cinema audiences a wealth of new ways to engage with content
from advertisers and studios.
“We are delighted to be the first cinema
operator in the world to bring this exciting new technology to our
customers,” said Vicha Poolvaraluk, CEO of MAJOR CINEPLEX.
“Hologram technology was once the realm of science fiction, but
with CAPSULE, we will be able to make this a reality for our
audiences and look forward to creating some truly unforgettable
cinema experiences.”
Larry O’Reilly, CEO of ARHT Media, added: “Now
more than ever we are seeing bricks and mortar cinemas needing to
come up with new and innovative ways to attract audiences through
their doors. We cannot wait to begin working with MAJOR CINEPLEX to
give their audiences amazing experiences that they just cannot get
at home.”
CAPSULE will be showcased at CineAsia in Bangkok
from Dec 5-8th as part of the MAJOR CINEPLEX presentation. The
first in-cinema unit will be installed at Paragon Cineplex, Siam
Paragon, Bangkok.
About CAPSULE
CAPSULE is ARHT Media’s latest innovation, a revolutionary
touchscreen 4K hologram display leveraging ARHT’s live
HoloPresence™ capabilities to deliver memorable life-like
interactive experiences that completely reimagine consumer
engagement. The product was unveiled at CinemaCon Las Vegas in
April 2022 and has already been used around the world for a wide
range of events and experiences including an interactive Star Trek
experience in partnership with Paramount+, and a unique
partnerships which saw President Zelinsky of Ukraine beamed live
from Kyiv as a hologram into major technology events across Europe.
To find out more about CAPSULE visit www.arhtmedia.com/capsule.
About ARHT MediaARHT is a
pioneer in the live hologram industry and their
HoloPresence™ technology offers a complete end-to-end solution
for the Capture, Transmission and Display of live holograms for
in-person, hybrid, and online events. They have a range of hologram
display solutions to suit multiple use cases, including a premium
online presentation solution, the Virtual Global Stage™, and the
largest global Holographic Telepresence network of hologram Capture
and Display locations, ensuring a presenter can beam into a meeting
or event as a live hologram from virtually anywhere in the
world.
Connect with ARHT Media:Twitter:
http://www.twitter.com/ARHTmediaFacebook:
http://www.facebook.com/ARHTmediaincLinkedIn:
http://www.linkedin.com/company/arht-media-inc-
For more information, please
visit www.arhtmedia.com
ARHT Media trades under the symbol
"ART" on the TSX Venture
Exchange.
ARHTSalman AminARHT
Mediasamin@arhtmedia.com
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