ARHT Media announces at CineAsia the sale of 10 CAPSULE Holographic Displays to India’s Leading Cinema Operator PVR
07 December 2022 - 12:30AM
ARHT Media Inc. has today at CineAsia, Bangkok, announced an
agreement to install 10 CAPSULE holographic displays at market
leading Indian cinema operator PVR’s movie theatres. The agreement
is expected to result in four locations being installed in Q4 2022
and 6 additional locations in Q1 2023.
PVR is known throughout India for technological
innovation as well as curating unique and memorable experiences for
their guests. This commitment to be the first cinema operator in
India to offer holographic 3D experiences to audiences further
builds on that legacy. The technology will provide PVR audiences
with an immersive experience that goes beyond the big screen,
offering the opportunity to get up close to live and pre-recorded
hologrammatic versions of their favorite movie stars in cinema
foyers across the country. The CAPSULE technology also enables
consumers to play interactive 3D trivia games, access behind the
scenes footage and unique content from major and independent
studios, and the chance to turn themselves into a hologram for a
truly unique photo opportunity. The investment marks a significant
commitment from PVR to enhancing the theatrical cinema-going
experience.
"ARHT’s CAPSULE holographic display provides the
most life like, life sized, 3D holograms that we have seen
anywhere,” stated Ajay Bijli, Chairman and Managing Director, PVR
Limited. “We are extremely excited to see our guest’s reaction to
these unique experiences while also recognizing the opportunity to
generate holographic 3D revenue through advertising on these
displays. The first thing you do when you have this experience is
get your phone out to record it and share it with your friends, and
we are sure that both our guests and advertisers will love it.”
"Not only is PVR the biggest cinema operator in
India, but they consistently are also receiving awards as the
best,” said ARHT CEO Larry O'Reilly. “With their reach into the
entire scope of entertainment in India we are looking forward to
working with them to export Indian culture to ARHT locations around
the world. The enthusiasm and support we are receiving from the
major Hollywood studios on the use of CAPSULE at cinemas is really
encouraging as everyone is looking for additional reasons to curate
unique experiences at movie theatres.”
ARHT’s live hologram technology has recently
been utilized by Warner Bros, Amazon Studios and Paramount+, with
the technology being recognized as a significant new marketing
channel by major and independent studios including Universal,
Paramount and Sony.
About CAPSULE
CAPSULE is ARHT Media’s latest innovation, a revolutionary
touchscreen 4K hologram display leveraging ARHT’s live
HoloPresence™ capabilities to deliver memorable life-like
interactive experiences that completely reimagine consumer
engagement. The product was unveiled at CinemaCon Las Vegas in
April 2022, and has already been used around the world for a wide
range of events and experiences including an interactive Star Trek
experience in partnership with Paramount+, and a unique
partnerships which saw President Zelinsky of Ukraine beamed live
from Kyiv as a hologram into major technology events across Europe.
To find out more about CAPSULE visit www.arhtmedia.com/capsule.
About ARHT MediaARHT is a pioneer in the live
hologram industry and their HoloPresence™ technology offers a
complete end-to-end solution for the Capture, Transmission and
Display of live holograms for in-person, hybrid, and online events.
They have a range of hologram display solutions to suit multiple
use cases, including a premium online presentation solution, the
Virtual Global Stage™, and the largest global Holographic
Telepresence network of hologram Capture and Display locations,
ensuring a presenter can beam into a meeting or event as a live
hologram from virtually anywhere in the world.
Connect with ARHT Media:Twitter:
http://www.twitter.com/ARHTmediaFacebook:
http://www.facebook.com/ARHTmediaincLinkedIn:
http://www.linkedin.com/company/arht-media-inc-
For more information, please visit
www.arhtmedia.com
ARHT Media trades under the symbol
"ART" on the TSX Venture
Exchange.
ARHTSalman AminARHT
Mediasamin@arhtmedia.com
About PVR PVR is an industry
leader in India in the film exhibition business dedicated to
delivering the best cinema experience to different audiences. It
currently operates 884 screens across 178 properties in 77 cities
(India and Sri Lanka) and serves over 100 million patrons annually.
Since its inception in 1997, the brand has redefined the way
out-of-home entertainment is consumed in the country. The Company
offers a wide range of cinema services such as child friendly
audios, the latest screening technology, superior sound systems,
wide range of F&B offerings, diverse content for regional movie
goers, an array of formats in the premium screen category such as
Director’s Cut, LUXE, Sapphire, IMAX, 4DX, P[XL], Playhouse and PVR
Onyx.
For further information, please visit:
http://www.pvrcinemas.com/corporate/about-us.aspx
Follow
us:https://twitter.com/_PVRCinemashttps://www.linkedin.com/company/pvr-limitedhttps://www.instagram.com/pvrcinemas_officialhttps://www.facebook.com/moviesatpvr/
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