VANCOUVER, BC, June 16,
2022 /CNW/ - Jasper Commerce Inc. (TSXV: JPIM)
("Jasper" or the "Company"), a leading provider of Product
Information Management (" PIM ") solutions,
announces the release of powerful new Digital Asset Management
(DAM) capability for the Jasper PIM SaaS product, initially offered
at Jasper's Enterprise pricing tier.
Digital Asset Management is an essential part of a product
manager's overall merchandising arsenal, and Jasper's DAM release
has been met with much anticipation from some of the Company's
largest customers - brands such as Samsonite, Sennheiser,
Jamieson Labs, to name a few.
This new DAM release contains a host of new asset management
features, allowing Jasper Enterprise customers much better control
over their product imagery, video content, documents (typically
containing technical specifications or product user manuals, etc.)
as well as 3D models or other complex media to support emerging
augmented reality or virtual reality applications.
The purpose of using Jasper's new DAM capability directly within
the PIM itself is to: a) have all eCommerce related digital assets
managed centrally, and b) enable the online seller with vastly
improved product detail pages (PDP) on their digital storefronts
(I.e., wherever they sell their products or services online).
Product pages that contain better imagery, videos, and rich
documentation have significantly improved sales conversion rates.
The new DAM capability will allow Jasper's customers to power
complete AR (Augmented Reality) experiences, which according to
recent research can improve customer engagement by 19% and sales
conversion rates by 90%1.
Moreover, accurate and detailed product pages are less likely to
lead to returns or order reworking on the fulfillment side, which
is a key operational benefit for merchants. The result is increased
shopper satisfaction and considerable time savings for the DAM
users, or merchants themselves.
Historically, Jasper PIM supported what it called mini-DAM
capability, which offered basic utility in support of managing
image, video, and documents. Today this new release represents a
milestone in Jasper's product R&D roadmap as it realizes its
vision of having a more robust DAM experience built directly into
the Jasper PIM product.
Jasper expects the release of this new capability to positively
impact its ability to attract net-new Enterprise customers, as well
as to provide an improved overall value proposition for customers
at its more down-market Standard and Plus tiers - customers who may
be contemplating an upgrade to their plan to obtain these new DAM
features.
Many Jasper PIM Enterprise merchants make use of a separate DAM
product within their organization, and the introduction of this
capability directly into Jasper PIM should simplify its customers'
overall technology stack, saving them time and money.
Enterprise brands can now use the single Jasper PIM + DAM
combination to perform all their commerce-related merchandising
function in one place. This release means that many eCommerce
merchants can reduce their costs by eliminating their current DAM
solutions. "The global Digital Asset Management (DAM) market size
is projected to grow from USD 4.2
billion in 2022 to USD 8.0
billion by 20272," says Jon Marsella, CEO of Jasper Commerce Inc. "To
address this growing DAM market and to continue to add even greater
merchandising utility to our PIM product, we expect to continue
rolling out new DAM features to enhance each merchant's experience
in publishing complex media assets to popular eCommerce platforms
and marketplaces such as Shopify, Square, BigCommerce, Amazon,
etc.
We will continue to invest R&D cycles in the evolution of
this new DAM capability within our product, and we plan to work
very closely with some of our more collaborative Enterprise
merchants to help refine our DAM over the years to come."
About Jasper Commerce
Inc.
Jasper offers a Product Information Management (" PIM ")
solution that has the objective of empowering eCommerce merchants
to manage and merchandise their products from a single source of
truth, facilitating them to sell more, sell faster and work
smarter. Jasper's PIM is accessible from anywhere via a web-browser
and is intended to simplify the process by which online merchants
import product data into the PIM. Once uploaded, merchants can add
various product data including product attributes, images, videos,
marketing information, inventory quantities and price books and
efficiently merchandise their products using various features that
include, among other things, the ability to adjust product
categorization, pricing data and other key metrics. Jasper's PIM
also allows for automatic syncing to popular eCommerce storefronts,
marketplaces, or other connected channels, whenever new products
are added to the PIM.
1
https://www.shopify.ca/enterprise/augmented-reality-ecommerce-shopping
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https://www.retailcustomerexperience.com/articles/why-retailers-should-embrace-augmented-reality-in-the-wake-of-covid-19/
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2
https://www.reportlinker.com/p05001212/Digital-Asset-Management-Market-by-Component-Application-Deployment-Type-Organization-Size-Industry-Vertical-and-Region-Global-Forecast-to.html?utm_source=GNW
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SOURCE Jasper Commerce, Inc.