Image Metrics and Funrika Team Up to Bring Dynamic Interactive User Experience to Social Gaming
25 October 2011 - 11:30PM
Business Wire
Leading animation technology company Image Metrics Inc.
(OTCBB:IMGX) and multimedia entertainment developer Funrika today
announced the integration of Image Metrics’ PortableYou™ 3D
personal avatar creation platform in Funrika’s first gaming
platform, iStar. The new collaboration will expand iStar’s
interactive capabilities to deliver a unique and more personalized
social experience for gamers.
“Empowering consumers to create high-quality, personalized
interactive entertainment content for social networks reveals
incredible new possibilities for digital media,” said Robert
Gehorsam, CEO at Image Metrics. “PortableYou and other Image
Metrics technologies are opening the door for gamers and other
entertainment consumers to generate compelling 3D stories, and
Funrika is breaking new ground in this area.”
Funrika’s iStar is an innovative “digivision” channel – a
digital online television channel – that merges media and gaming to
deliver more engaging content and a new level of interactive user
experience. iStar enables users to not only watch content, but also
interact with it. Through the integration of PortableYou, gamers
can simply transform a photograph of themselves into a
photorealistic and customizable 3D character and have it instantly
inserted into iStar’s video clips for selected game chapters.
Players can choose to appear as both lead and supporting
characters. These clips can then be shared with friends on various
social networks.
“iStar serves as a personal stage for users to display
customized content, but there was a missing piece in delivering a
certain level of engagement and interaction among users,” said Cem
Nahit K�ne, CEO at Funrika. “PortableYou fills that gap by allowing
users to personalize and share their experiences and performances
with their online social networks. The technology enables users to
easily create unique identities for themselves and generate
personal content in exciting and meaningful ways.”
PortableYou is a revolutionary technology from Image Metrics
that enables consumers to instantly generate high-quality,
customizable 3D avatars from photographs, which can then be added
and shared seamlessly across enabled applications such as social
and mobile games, social networks and other connected
platforms.
“PortableYou provides us with the tools and flexibility needed
to support the iStar business model,” added Mehmet Öykü Bilgiseren,
vice president of business development and strategy at Funrika. “It
integrates easily into the existing iStar infrastructure, making
PortableYou the obvious platform of choice.”
Funrika’s iStar platform featuring PortableYou will launch early
2012.
For more information on PortableYou, visit
www.image-metrics.com/portable-you.
About Funrika
Funrika “Fun Factory” was founded in late 2010 in Istanbul,
Turkey, as a gaming company with the vision of bringing innovative
ideas into gaming world to create unique user experience and next
generation social gaming to reach larger crowds besides core gamers
and sharing such “Fun.” Funrika presents its first interactive
gaming platform “iStar” by the beginning of 2012 with a unique
concept. For more information, please visit www.funrika.com.
About Image Metrics, Inc.
Founded in 2000, Image Metrics (OTCBB: IMGX) is revolutionizing
3D character animation through award-winning technologies such as
Faceware™ and PortableYou™. The company provides complete solutions
for the film, television, interactive entertainment and commercial
markets, and its new PortableYou platform enables online consumers
to produce highly personalized immersive experiences in digital
media through the instant creation of customizable 3D avatars.
Image Metrics is the go-to leader for facial animation technology
with a client roster that includes such industry-leading companies
as Activision-Blizzard, Rockstar, Microsoft, 2K Sports, Electronic
Arts, Ubisoft, Sega, Sony, Bethesda, Double Negative, Motion Theory
and Moving Picture Company. Image Metrics is headquartered in Santa
Monica, Calif., with its R&D center located in Manchester, UK.
For more information, please visit www.Image-Metrics.com.
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