Talon International, Inc. Provides Levi Strauss & Company Tekfit License and Co-Branding Agreement
23 June 2014 - 11:01PM
Marketwired
Talon International, Inc. Provides Levi Strauss & Company
Tekfit License and Co-Branding Agreement
LOS ANGELES, CA--(Marketwired - Jun 23, 2014) - Talon
International, Inc. (OTCQB: TALN), a leading global supplier of
zippers, apparel fasteners, trim and stretch technology products
has granted Levi Strauss & Company, a license to use the
Tekfit® brand in connection with the marketing and sale by Levi of
Dockers® pants that include the patented Tekfit comfort stretch
waistband. "The inclusion of our innovative Tekfit waistband into
the Dockers pants represents a creative advance in apparel design
and the license and branding agreement with Levi is a key step in
the remarketing of our Tekfit stretch technology," noted Lonnie
Schnell, Talon's CEO.
The Tekfit technology transforms an otherwise non-stretchable
fabric into a fabric with the ability to stretch and recover nearly
two sizes, resulting in an unusually comfortable, flexible
waistband without compromising the style, look or feel of the
garment -- only the wearer knows the stretch is there.
During 2003 - 2006 Talon and Levi incorporated the Tekfit
flexible waistband into approximately 40 million Dockers pants that
were highly successful at retail. Talon has renewed and improved
this technology and has now joined with Levi again to bring this
comfort enhancing product to the consumer.
Production is currently underway to incorporate the Tekfit
waistband into a range of Dockers pant styles scheduled for release
to the consumer before the end of the year. "We are very pleased to
again partner with Levi in bringing this unique product to the
consumer. In addition to our work with Levi we are also working
with other major retailers to include this innovative comfort
technology into products such as dress shirt collars, denim jeans,
and intimate wear," Schnell added.
The license agreement also provides for Levi and Talon to
co-brand the Dockers pants to identify the Tekfit technology to
assist consumers in identifying and choosing products with a Tekfit
comfort stretch waistband.
About Talon International, Inc. Talon International, Inc. is a
global supplier of apparel fasteners, trim and stretch technology
products to manufacturers of fashion apparel, specialty retailers,
mass merchandisers, brand licensees and major retailers. Talon
manufactures and distributes zippers and other fasteners under its
Talon® brand, known as the original American zipper invented in
1893. Talon also designs, manufactures, engineers, and distributes
apparel trim products and specialty waistbands under its trademark
names, Talon, Tag-It and TekFit, to major apparel brands and
manufacturers including Wal-Mart, Kohl's, J.C. Penney, Victoria's
Secret, Tom Tailor, Abercrombie and Fitch, Polo Ralph Lauren, Fat
Face, Phillips-Van Heusen, Reebok and Juicy Couture. The company
has offices and facilities in the United States, United Kingdom,
Hong Kong, China, Taiwan, India and Bangladesh.
Company Contact Talon International, Inc. Rayna Hernandez Tel
(818) 444-4128 Email
Contact
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