Upper Street Marketing Inc., Announces New Chief Executive Officer, Stephen Meade

LOS ANGELES, CA--(Marketwired - Apr 1, 2014) - Upper Street Marketing Inc. (OTC Pink: UPPR) (PINKSHEETS: UPPR), announced today that its Board of Directors has appointed Stephen Meade as Chief Executive Officer and President effective immediately.

"Mr. Meade is a proven leader with a clear vision and an exceptional ability to bring people together around a new idea," says Gordon McDougall, former CEO of Upper Street Marketing Inc. "His expertise and ability to execute plus his experience in building businesses makes him an exceptional addition to the company and we look forward to seeing the progress under his leadership."

Mr. Meade is a seasoned entrepreneur who is passionate about growing companies that make a difference in the world. Mr. Meade's background includes Regional Vice President at Travelers Group, and more than 20 years of executive management and leadership experience in the technology industry. Over that time he's been responsible for creating, incubating and launching several successful technology-based companies including VirtualSellers (the first Internet Based Master Merchant) for ecommerce, EAMS (Emergency Asset Management System) for disaster management, and Cenoplex (the first technology in the world to insert an audio message in the sequencing gap of a cell phone switch) for Global Cell Phone operators.

Mr. Meade is the Founder of the new photo-sharing platform, MagMo, which aims to be a tool for Major Brands to promote and show their stories to their own audience. Acting as an engagement platform, MagMo looks to supplant other social media platforms that are not brand centered.

In a recent move, MagMo was acquired by Upper Street Marketing, Inc. earlier this month.

"Photo Sharing and Social Media are still white hot spaces. This is a fast moving industry, and in our case, brands are looking for new and more efficient tools for their marketing and sales efforts", said CEO Stephen Meade. "We are excited about the opportunity to work with Upper Street Marketing and to have MagMo be part of a public company that is focused on the growth and success of early stage companies."

For more information about Upper Street Marketing Inc., please contact Gordon McDougall. Phone: 800-590-8479 Email: gord.mcdougall@teziadvisory.com

For Information on MagMo, please contact Stephen Meade Phone: 800-590-8479 Email: Stephen.Meade@BigBamboollc.com

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

CONTACT: Upper Street Marketing Inc. Gordon McDougall. Phone: 800-590-8479 Email: gord.mcdougall@teziadvisory.com For Information on MagMo, please contact: Stephen Meade Phone: 800-590-8479 Email: Stephen.Meade@BigBamboollc.com

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