BaoShinn Corporation (“BaoShinn” or the “Company”, OTCQB: BHNN),
is pleased to announce that its wholly owned subsidiary Syndicore
Asia Limited (“SAL”), has entered into a revised Distribution
Agreement For Media (the “Agreement”) with SendtoNews Video
Incorporated (“STN”).
On December 15, 2013 SAL was granted the exclusive Asia Pacific
(the “Territory”) license to use, modify, edit, reproduce,
distribute, feed, communicate, display and transmit STN’s content
(the “Content”). This includes all sports video content that is
available for distribution in the region through STN’s feeds of its
global rights portfolio. SendtoNews would also provide on-going
assistance to SAL with regard to technical, administrative and
service-oriented issues relating to the delivery, utilization,
transmission, storage and maintenance of the Content. For more
information about SendtoNews and their content, please visit their
website at www.sendtonews.com.The Asia Pacific region includes 60
different Territories, with some of the major countries being
Japan, South Korea, China, Taiwan and India. As of June 2013, China
alone had 591 million internet users and over 1.1 billion phone
subscriptions, including over 300 million 3G users, (Source: China
Internet Network Information Center). China is also the number one
location in the world to host major sporting events, having
retained number one position in Sportcal's Global Sports Nations
Index for 2013.
Subsequent to the Agreement, the parties entered into a revised
Distribution Agreement on January 20, 2014 whereby STN has agreed
to provide SAL transferrable rights for the use, reproduction,
storage, display, and transmission of certain content subject to
pre-approval in writing from STN. In addition, the revised
Distribution Agreement includes changes to the revenue sharing
terms, and adds a share of advertising revenue directly resulting
from aggregated content by SAL within the Territory.
According to Cisco Systems, roughly 86 per cent of all Internet
traffic will be video by 2016, and a healthy proportion of that
will be sports video. SAL will strive to become a leading digital
content provider for the Asia Pacific region, capitalizing on an
explosively growing market with local, regional and national
content, including domestic Asian and foreign sports content.
Further, the company wishes to announce the launch of their new
website at www.syndicoreasia.com.
“We are very excited about signing this Agreement with
SendtoNews, as it gives us a great opportunity to leverage off
SendtoNews’ tremendous relationships and distribution partnerships
with access to major sporting syndication content for distribution
across Asia” said Sean Webster, CEO of BaoShinn. He added “we also
hope to obtain and create content from Asia to provide both
domestic and international markets previously unavailable digital
sporting content, and we believe SendtoNews’ global video rights
portfolio for online distribution has great potential to carry an
immediate and large number of viewers.”
SendtoNews’ CEO Greg Bobolo commented “SendtoNews is pleased to
start this relationship with Syndicore Asia Ltd. We look forward to
the potential opportunities presented by expanding in Asia with a
local presence, especially given the enormous size of the markets
there and their appetite for digital sports media content.”
About BaoShinn Corporation:
Syndicore Asia Limited, a wholly-owned subsidiary of Baoshinn
Corporation (Symbol: BHNN), is a cloud-based, multimedia conduit
serving a growing, global community of content creators, news
outlets and leading brands. Syndicore Asia Limited will be a
provider of syndicated sports video media to news organizations in
the Asia Pacific region. In addition, Syndicore Asia Limited plans
to aggregate content from the Asia Pacific region and provide it to
news organizations around the world. Their website is
www.syndicoreasia.com.
About SendtoNews:
SendtoNews works closely with the world's leading sports
organizations to aggregate and thoughtfully manage the distribution
of game highlights, player interviews and other fan-interest
content to television, radio, print and online news outlets while
preserving and leveraging the value of their premium brands. By
controlling the flow of this sought-after content, SendtoNews is
able to package and connect new, untapped inventories of sports
highlights with large-scale, creative opportunities for major
sponsors. With SendtoNews as a centralized, sole-source provider,
these sponsors can garner deep market exposure - from national pro
sports through development and even amateur leagues - with
unprecedented efficiency and metrics-driven transparency.
On the other side of the distribution chain, SendtoNews has
created its proprietary News Partnership Network™, comprised of
thousands of top national, regional and local sports broadcasters
and publishers that are willing to provide guaranteed content
distribution in return for a corresponding share of advertising
revenues. The news industry is actively seeking viable,
'digital-age' revenue streams to replace the rapid decline in
traditional advertising. SendtoNews enables them to meet their
viewers' insatiable demand for high quality sports video content
while growing their bottom line in a meaningful, sustainable
way.
Safe Harbor
All statements other than statements of historical fact that are
included in this press release and that mention activities, events
or developments that we believe may occur in the future are
forward-looking statements. The use of words such as "anticipate,"
"continue," "estimate," "expect," "may," "project," "should,"
"believe" and similar expressions are intended to identify
forward-looking statements. Forward-looking statements in this
press release include those regarding; whether roughly 86 per cent
of all Internet traffic will be video by 2016, and a healthy
proportion of that will be sports video; whether SAL can become a
leading digital content provider for the Asia Pacific region,
capitalizing on an explosively growing market with local, regional
and national content, including domestic Asian and foreign sports
content; the statements that this Agreement with SendtoNews gives
SAL a great opportunity to leverage off SendtoNews’ tremendous
relationships and distribution partnerships; and whether SAL can
obtain and create content from Asia to provide both domestic and
international markets previously unavailable digital sporting
content and that the Company believes SendtoNews’ global video
rights portfolio for online distribution has great potential to
carry an immediate and large number of viewers.”
Forward-looking statements are subject to known and unknown
risks, uncertainties and other factors which may cause our actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by these forward-looking statements. Risks that might cause
actual results to differ from these projections include, but are
not limited to, those discussed in Baoshinn’s most recent Annual
Report on Form 10-K, 10-Q and other documents filed by the Company
from time to time with the U.S. Securities and Exchange
Commission.
IR Contact:Parkside CommunicationsEmail:
ir@syndicoreasia.comTel: 1-800-614-8776Sean Webster
Parkside CommunicationsIR Contact:Sean Webster,
1-800-614-8776ir@syndicoreasia.com
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