BaoShinn Commences System Integration of Online Platform
04 March 2014 - 12:58AM
Business Wire
BaoShinn Corporation (“BaoShinn” or the “Company”, OTCQB: BHNN),
is pleased to announce that its wholly owned subsidiary Syndicore
Asia Limited (“SAL”), through its distribution partnership with
SendtoNews Video Incorporated™ (“STN”), is commencing its system
integration with STN’s proprietary software for the auto population
of content for distribution, along with the bridging applications
for working with their broadcast tracking and metrics technology.
This platform optimizes the use of Amazon’s cloud services so that
the system is highly scalable and flexible to handle spikes in
viewership in real time.
Having exclusive Asia Pacific access to STN’s feed of its global
rights portfolio gives SAL an immediate platform for distribution
of sports media and the potential monetization of digital
impressions that come from working with broadcasters, publishers
and advertisers. SAL will also be able to allow regional account
holders to upload their localized sporting content for
distribution. This will allow SAL to focus more efforts on
obtaining Asia Pacific advertisers and/or sponsors that can gain
access to a focused audience of localized premium sporting content
that was previously unavailable. At the same time, it allows sports
teams, leagues and franchises a new outlet to highlight their
digital content and have the potential to generate revenues from
not only direct advertising, but also the benefits of having
scalable statistics in terms of viewership to support other
potential revenue generating activities such as field, board, table
or uniform advertising.
SAL hopes to target the highly populated and sports content
hungry demographic areas such as Hong Kong, China, Taiwan, South
Korea and Japan immediately. China itself not only has nearly 80%
of the world’s internet-connected population (Source:
GO-globe.com), it also has the largest number of mobile
subscriptions at 1.1 billion (Source: China Network Information
Center). Apple™ and China Mobile’s recent agreement (December 22,
2013) highlights the fact that as China Mobile has 767,000,000
subscribers (with the majority being 2G) their ambitions to become
China’s largest 4G provider, gives the digital advertising market
huge growth potential as customers upgrade to platforms in which
more content and advertising opportunities are available (Source:
SCMP). The $7 billion China Mobile will spend on 4G this year is
part of a massive $30 billion capital-expenditure budget, in part
because the company was saddled with a proprietary third-generation
Chinese standard not commonly used outside the country. Among other
problems, that left China Mobile unable to offer popular phones
like Apple's iPhone (Source: The Wall Street Journal).
SAL has been engineering its own, interactive Mobile App for
smart phone and tablet use. The Mobile platform is expected to be
available by quarters’ end, and will be the Company’s pipeline into
the mobile content world. In Asia local newspaper South China
Morning Post’s Sophia Yu says “Executives at SCMP believe mobile
Web and mobile apps for smartphones are a source of revenue that
will grow significantly” and expect the current 30% of South China
Morning Post’s traffic that comes from smartphones, to reach
approximately 40% in late 2014 (Source: INMA).
Sean Webster, CEO of BaoShinn said, “We look forward to
acquiring localized premium sports content and aggregating it for
viewership. With STN’s production and technology teams helping to
facilitate this, we believe that with the portfolio of sports
content already available for dissemination, along with regional
sporting content, we can ultimately monetize the content.” He
added, “We hope to develop deep partnerships with sporting
organizations, broadcasters and publishers. And in return for
access to exclusive, rights enabled sports content, new localized
content and shared-revenues, they will provide premium placement
and deep integration into their broadcasts and online properties.
We also expect to have our mobile platform up and running by the
end of the quarter, as clearly a great deal of the percentage of
online growth will be mobile, and we want to make sure we move
quickly on it and monetize its increasing revenue growth
potential.”
About BaoShinn Corporation:
Syndicore Asia Limited, a wholly-owned subsidiary of BaoShinn
Corporation (Symbol: BHNN), is a cloud-based, multimedia conduit
serving a growing, global community of content creators, news
outlets and leading brands. Syndicore Asia Limited will be a
provider of syndicated sports video media to news organizations in
the Asia Pacific region. In addition, Syndicore Asia Limited plans
to aggregate content from the Asia Pacific region and provide it to
news organizations around the world.
Safe Harbor
All statements other than statements of historical fact that are
included in this press release and that mention activities, events
or developments that we believe may occur in the future are
forward-looking statements. The use of words such as "anticipate,"
"continue," "estimate," "expect," "may," "project," "should,"
"believe" and similar expressions are intended to identify
forward-looking statements. Forward-looking statements in this
press release include those regarding whether; SAL can target the
highly populated and sports content hungry demographic areas such
as Hong Kong, China, Taiwan, South Korea and Japan immediately;
that their Mobile platform will be available by quarters’ end; that
with the portfolio of sports content already available for
dissemination, along with regional sporting content, they can
ultimately monetize the content; if they develop deep partnerships
with sporting organizations, broadcasters and publishers they will
provide premium placement and deep integration into their
broadcasts and online properties and whether they can move quickly
on their mobile platform and monetize its increasing revenue growth
potential.
Forward-looking statements are subject to known and unknown
risks, uncertainties and other factors which may cause our actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by these forward-looking statements. Risks that might cause
actual results to differ from these projections include, but are
not limited to, those discussed in BaoShinn’s most recent Annual
Report on Form 10-K, 10-Q and other documents filed by the Company
from time to time with the U.S. Securities and Exchange
Commission.
IR Contact:Sean WebsterParkside CommunicationsEmail:
ir@syndicoreasia.comTel: 1-800-614-8776
Parkside CommunicationsSean Webster,
1-800-614-8776ir@syndicoreasia.com
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