ORLANDO, Fla., Jan. 11, 2022 /PRNewswire/
-- accesso Technology Group plc (AIM:
ACSO) – the premier technology solutions provider for
attractions and venues worldwide – has extended its ongoing
partnership with leading attractions brand Merlin Attractions
Operations Ltd. (Merlin), a subsidiary of Merlin Entertainments, to
continue delivery of its accesso Passport®
ticketing solution throughout the operator's global portfolio,
supporting both eCommerce and on-site operations. Through this
extended agreement, accesso will continue to serve as the
exclusive ticketing technology provider for 113 Merlin venues
across 19 countries through to Aug.
2026, with Merlin maintaining the option to extend a further
two years.
Led by robust mobile commerce features, the fully hosted
accesso Passport ticketing suite powers online ticketing,
on-site sales, season pass management, and third-party sales
distribution and access control, allowing Merlin to offer its
guests an intuitive and seamless digital experience. Guests are
able to navigate every element of their visit with ease – from
selecting their tickets and pre-purchasing parking passes, to
planning ahead with dining packages, stroller rentals and
more. With the accesso Passport solution, operators are
equipped to tap into the rapidly increasing consumer demand for
mobile shopping – a key capability in the ever-accelerating shift
to eCommerce. With a user experience tailored to the specific needs
of the attractions industry, accesso Passport enables
world-class operators like Merlin to easily deploy revenue-driving
up-sell and cross-sell opportunities across the guest's entire
purchasing journey.
Merlin specializes in creating unforgettable, magical moments
for guests of all ages, welcoming millions of guests annually
through the gates of its beloved attractions and iconic theme park
resorts, including SEA LIFE Aquariums, LEGOLAND®
Parks, Madame Tussauds™ attractions and the world-famous London
Eye.
"Since 2015, Merlin has worked in partnership with Accesso to
deliver the latest digital software across our global network,
giving our guests an intuitive ticketing solution," said
Nick Varney, Merlin Entertainments
CEO. "We're pleased to be extending our partnership and continuing
to develop and grow our ticketing experience, which puts our guests
at the very heart of the customer journey."
"We appreciate the trust the Merlin team has placed in our
long-standing partnership, and we look forward to building upon our
successful relationship for many years to come," said
accesso CEO Steve Brown.
About accesso Technology Group, plc
At accesso, we believe technology has the power to
redefine the guest experience. Our patented and award-winning
solutions drive increased revenue for attractions operators while
improving the guest experience. Currently serving over 1,000 venues
in 30 countries around the globe, accesso's solutions
help our clients streamline operations, generate increased
revenues, improve guest satisfaction, and harness the power of data
to educate business and marketing decisions.
accesso invests heavily in research and development
because our industries demand it, our clients benefit from it and
it makes a positive impact on the guest experience.
Our commitment to improving the guest experience and helping our
clients increase revenue is the core of our business. Our
technology solutions allow venues to increase the volume and range
of on- and off-site spending, and to drive increased
transaction-based revenue through cutting-edge ticketing,
point-of-sale, virtual queuing, distribution and experience
management software.
Many of our team members come from backgrounds working within
the attractions and cultural industry. In this way, we are
experienced operators who run a technology company serving
attractions operators, versus a technology company that happens to
serve the market. Our staff understands the day-to-day operations
of managing complex venues and the challenges this creates, and
together we strive to provide our clients and their guests with
technology that empowers them to do more and enjoy more. From our
agile development team to our dedicated client service specialists,
every team member knows that their passion, integrity, commitment,
teamwork and innovation are what drive our success.
accesso is a public company, listed on AIM: a market
operated by the London Stock Exchange. For more information, visit
www.accesso.com. Follow accesso on Twitter,
LinkedIn and Facebook.
About Merlin Entertainments
Merlin Entertainments is a global leader in location-based,
family entertainment. As Europe's
Number 1 and the world's second-largest visitor attraction
operator, Merlin operates 137 attractions, 24 hotels and 6 holiday
villages in 24 countries and across 4 continents. Merlin's purpose
is to deliver memorable experiences to its millions of guests
around the world, through its iconic brands and multiple attraction
formats, and the commitment and passion of its employees.
See www.merlinentertainments.biz for more information and
follow on Twitter @MerlinEntsNews.
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SOURCE accesso Technology Group plc