Audioboom Group PLC
11 November 2021
Audioboom Group plc
("Audioboom", the "Group" or the "Company")
Audioboom launches global podcast advertising marketplace
Audioboom (AIM: BOOM), the leading global podcast company, is
pleased to announce the launch of SHOWCASE, a global advertising
SHOWCASE connects buyers and sellers of podcast advertising
inventory through Audioboom's technology platform. At launch, more
than 250 million advertising impressions will be made available to
buyers each month.
For podcasters, the marketplace offers a "plug and play" hub
connecting their content with a group of established sales
channels, including more than 2,000 advertisers, a programmatic
ecosystem that reaches 25 major Demand Side Platforms (DSPs), and a
network of international sales partners.
Advertisers have access to true global scale through SHOWCASE.
More than 8,000 podcast channels and an audience of 30 million
monthly active users will be available in the marketplace, with
brands able to target their campaigns to content genre, location,
keywords and listener demographics.
Advertisers can also build and submit campaign requests directly
to Audioboom's marketplace through a newly launched self-serve
With the launch of the SHOWCASE marketplace, Audioboom now
offers two distinct advertising opportunities: the Premium Network,
in which the top 250 podcast hosts deliver brand endorsements
natively; and SHOWCASE, which utilises dynamic ad insertion to
deliver pre-produced advertising at scale.
SHOWCASE works seamlessly with Audioboom's proprietary inventory
creation tool AdRip which launched in July 2021, enabling the back
catalogue of shows in the Premium Network to be monetised through
the marketplace alongside the wider group of 8,000 shows.
Stuart Last, CEO of Audioboom, commented: "SHOWCASE is the next
stage of our goal to simplify podcast advertising for creators and
brands, while delivering the efficiency that advertisers require.
Our marketplace consolidates both the demand side and supply side
of podcast advertising, utilising our best-in-class ad tech to
deliver incredible value to both sides. I am confident that
SHOWCASE will drive significant new revenue opportunities for the
Audioboom Group plc
Stuart Last, Chief Executive Officer Tel: +44(0)300 303
Brad Clarke, Chief Financial Officer 3765
finnCap (Nominated Adviser and Broker) Tel: +44(0)20 7220
Jonny Franklin-Adams/Abigail Kelly/Milesh Hindocha
- Corporate Finance
Richard Chambers/Harriet Ward - ECM
Audioboom is a global leader in podcasting - our shows are
downloaded more than 100 million times each month by 30 million
unique listeners around the world. Audioboom is ranked as the
fourth largest podcast publisher in the US by Triton Digital.
Audioboom's ad-tech and monetisation platform underpins a
scalable content business that provides commercial services for a
premium network of 250 top tier podcasts, with key partners
including 'Casefile True Crime' (US), 'Morbid' (US), 'True Crime
Obsessed' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish'
(UK), and 'The Cycling Podcast' (UK).
Audioboom Studios is the home of content developed and produced
by Audioboom including 'Dark Air with Terry Carnation', 'RELAX!',
'Baby Mamas No Dramas', 'Covert', 'It's Happening with Snooki &
Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.
Audioboom operates internationally, with operations and global
partnerships across North America, Europe, Asia and Australia. The
platform allows content to be distributed via Apple Podcasts,
Spotify, Pandora, Amazon Music, Deezer, Google Podcasts,
iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as
well as a partner's own websites and mobile apps.
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(END) Dow Jones Newswires
November 11, 2021 02:00 ET (07:00 GMT)
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