Audioboom Group PLC Launch of Strategic Partnership in New Zealand
07 March 2022 - 06:01PM
RNS Non-Regulatory
TIDMBOOM
Audioboom Group PLC
07 March 2022
REACH
Audioboom Group plc
("Audioboom", the "Group" or the "Company")
Audioboom Launches Strategic Partnership in New Zealand
Audioboom (AIM: BOOM), the leading global podcast company, is
pleased to announce the continued expansion of Showcase, its
automated advertising marketplace, through a strategic partnership
with NZME in New Zealand.
NZME, the leading radio and digital media company in New
Zealand, will monetise Audioboom's 8,000 content channels in
Showcase in their role as the exclusive advertising representative
of Audioboom for New Zealand based brands and buyers.
Audioboom is the third largest podcast publisher in New Zealand,
according to Triton Digital's regional podcast ranker, with more
than 900k monthly downloads and 300k unique listeners. New Zealand
is Audioboom's sixth biggest market for podcast consumption, and
this strategic alignment will enable more efficient monetisation of
the Company's content in the region.
Showcase launched in November 2021. It is Audioboom's ad-tech
based product which connects buyers and sellers of podcast
advertising efficiently and at scale. In December 2021 Showcase
contributed more than US$1 million of revenue to the Group. In 2022
the Company expects to make more than 3 billion advertising
impressions available to buyers within Showcase.
This partnership highlights Audioboom's continued global growth,
as well as the increased demand from brands for targeted
advertising options.
Audioboom's CEO Stuart Last commented: "NZME provide the
expertise to further maximise the value of content for our
creators, while supporting our goals of efficient global expansion.
New Zealand is an important territory for us, and I am excited to
create new opportunities for brands to work with our creative
talent and high-quality shows."
Enquiries
Audioboom Group plc
Stuart Last, Chief Executive Officer Tel: +44(0)20 3714
Brad Clarke, Chief Financial Officer 4285
finnCap Ltd (Nominated Adviser and Broker)
Jonny Franklin-Adams/Abigail Kelly/Milesh Tel: +44(0)20 7220
Hindocha 0500
(Corporate Finance)
Richard Chambers/Harriet Ward (ECM)
About Audioboom
Audioboom is a global leader in podcasting - our shows are
downloaded more than 116 million times each month by 32 million
unique listeners around the world. Audioboom is ranked as the
fourth largest podcast publisher in the US by Triton Digital.
Audioboom's ad-tech and monetisation platform underpins a
scalable content business that provides commercial services for a
premium network of 250 top tier podcasts, with key partners
including 'Casefile True Crime' (US), 'Morbid' (US), 'True Crime
Obsessed' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish'
(UK), and 'The Cycling Podcast' (UK).
Audioboom Studios is home to a slate of content developed and
produced by Audioboom including 'Dark Air with Terry Carnation',
'F1: Beyond The Grid', 'RELAX!', 'Covert', 'It's Happening with
Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A
Killer'.
Audioboom operates internationally, with operations and global
partnerships across North America, Europe, Asia and Australia. The
platform allows content to be distributed via Apple Podcasts,
Spotify, Pandora, Amazon Music, Deezer, Google Podcasts,
iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as
well as a partner's own websites and mobile apps.
For more information, visit audioboom.com.
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