Have the Chance to Visit 'The House of Astral,' Designed in
Collaboration with Astrologist Aliza Kelly for a Weekend of
Brighter Connections
NEW
YORK, April 12, 2022 /PRNewswire/ -- Slowly
nurtured by the cyclical passing of warm daylight skies and cool
luminous nights, Astral Tequila has arrived to brighten every
moment. Astral, which means of the stars, is a new
super-premium tequila crafted with 100% Blue Weber agave,
nourished by the good energy that seeps from the sun and stars to
infuse cocktails with bright bursts of citrus. Each time a
bottle of Astral Tequila is opened, the vibrancy from the sun and
stars is released anew.
Experience the interactive Multichannel News Release
here: https://www.multivu.com/players/English/9035151-astral-tequila-aliza-kelly-collaboration/
Astral Tequila's production process is steeped in tradition and
features a unique milling process using the tahona, a stone wheel
which crushes the juices from the agave fibers. Those crushed
fibers, or bagazo, are then used in the fermentation process to
make use of more of the agave plant. This technique embraces the
true character and flavor of the agave to create a complex yet
smooth tequila with notes of crisp citrus, clover honey, and bright
white pepper, with underlying agave and an abundance of tropical
fruit.
"We're incredibly proud to introduce Astral Tequila. Our
traditional and time intensive process creates a delicious, unique
Tequila, made to be enjoyed with close friends for brighter
cocktails and connections," shares Christina Choi, Senior Vice President of
Tequila, Diageo North America. "We also recognize that connections
go far beyond drinks at the table, which is why we're giving back
to the community through our sustainability initiative where we
upcycle our spent agave fibers to make bricks that will be used to
create new places for people to gather in local communities in
Mexico. That's what Astral Tequila
is all about, brightening connections."
In celebration of the launch, Astral Tequila is introducing
The House of Astral, a new-to-world celestial getaway that
provides guests with an incredible experience filled with the
vibrancy from the sun and stars, just like Astral Tequila. Located
just outside of Joshua Tree National Park, lauded as one of the
greatest dark sky locations in the country, The House of Astral is
curated in partnership with acclaimed astrologer Aliza Kelly, the brand's In-House 'ASTRALogist',
to authentically create activities guided by the cosmos.
"There is no limit to how we can use astrology to help inform
and guide our journeys and I'm thrilled to join Astral Tequila as
the In-House ASTRALogist to do just that," said Aliza Kelly. "We're all extremely unique, but
we're also all connected by the sun and stars, and working with
Astral Tequila to curate experiences like The House of Astral and
select cocktail recipes best suited for each zodiac sign, are such
amazing ways to circulate the goodness that we can give and
receive."
Starting today, US residents 21+ can enter for the chance to win
a getaway to The House of Astral in late September, 2022 around the
Fall Equinox with up to five of their closest friends (21+) by
visiting www.HouseofAstral.com.**
Astral Tequila Blanco is best
mixed into a Stellar Margarita and enjoyed with friends during
Azure Hour, the magical point in the day when the sun and stars
meet.
Stellar Margarita (Serves 4, perfect for
entertaining)
6 oz Astral Tequila Blanco
2 oz Fresh Lime Juice
2 oz Agave Nectar
Top Up with Club Soda
Garnish: Lime
Glassware: 4 Rocks Glasses
Astral Tequila Blanco is currently available nationwide
wherever spirits are sold for an SRP of $34.99. Please remember to enjoy Astral Tequila
responsibly. For more information please visit
www.astraltequila.com and follow @astraltequila on Instagram for
custom Margarita recipes perfect for each Zodiac sign as curated by
Aliza Kelly.
**NO PURCHASE NECESSARY. Void in AK, HI & where
prohibited. Sweepstakes ends 06/28/2022 @ 11:59:59 p.m.
ET. Trip is for 3 days/2 nights and includes "glamping"
accommodations as well as some meals. Trip MUST be taken in late
9/2022; exact travel dates to be provided by Sponsor at time of
winner notification. Alcohol is NOT part of prize. For official
rules including full prize description/restrictions and odds of
winning, visit www.HouseofAstral.com.
ABOUT ASTRAL TEQUILA
Astral Tequila is a super-premium tequila crafted using 100%
Blue Weber agave nourished by the sun and stars in Jalisco, Mexico. Using a tahona and bagazo
during fermentation, Astral Tequila's unique recipe uses
traditional, time-intensive processes to create a radiant tequila
that brightens every cocktail with notes of crisp citrus, clover
honey and white pepper, with underlying agave and an abundance of
tropical fruit. Each bottle of Astral Tequila produced helps
continue the circular flow of good energy – leftover agave fibers
are upcycled into adobe bricks to be used to construct buildings in
local communities in Mexico to
create more places to gather with loved ones and feel connected.
For more information on Astral Tequila, please visit
www.AstralTequila.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practices. Follow Twitter and
Instagram for news and information about Diageo North
America: @Diageo_NA.
ABOUT ALIZA KELLY
Aliza Kelly is a celebrity
astrologer, host, author, and columnist. Aliza is a recurring guest
on the The Drew Barrymore Show, on-camera talent for People
Magazine's "Celebrity Astrology Investigation," and the host of
Spotify's new live weekly show "Astrology Dating." She is the
author of three books, including "The Mixology of Astrology: Cosmic
Cocktail Recipes for Every Sign." In addition, she heads a robust
online community of spirituality enthusiasts (The Constellation
Club), writes horoscopes at Cosmopolitan Magazine, and will be
releasing a card game entitled "There Are No Coincidences" with
Abrams Books Fall 2022.
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SOURCE Diageo North America