In addition, Bulleit joins forces with
Street Art for Mankind on a new nationwide initiative to raise Tree
Equity awareness
SHELBYVILLE, Ky., April 22,
2022 /PRNewswire/ -- Bulleit Frontier Whiskey met its
goal of planting one million trees in partnership with forestry
innovation leader, American Forests, three years ahead of schedule.
Together, Bulleit and American Forests have successfully restored
more than 2,000 acres of forest landscapes in several states
preserving the forests' ability to mitigate climate change, clean
water and provide home for wildlife. As reforestation efforts
continue to push forward, Bulleit is embarking on a new mission to
improve Tree Equity within economically disadvantaged
communities and help ensure that all people have access to the
benefits of trees.
Simply put, Tree Equity is about making sure everyone can
experience the benefits of trees, no matter their income or where
they live. Trees help fulfill our basic needs – breathing fresh
air, drinking clean water and finding relief from the heat. Much
like streets and sewer lines, trees are critical infrastructure for
improving overall quality of life and play an integral role in
mitigating climate change. Bulleit is committed to its shared
mission with American Forests to advance Tree Equity and ensure
tree cover in cities is equitably distributed.
A map of the tree cover in the U.S. is all too often a
reflection of income disparities in socioeconomically disadvantaged
neighborhoods where trees are often more sparse, while tree cover
is much more prominent in wealthier, suburban communities. To
invoke actionable change, Bulleit will plant and maintain trees in
five cities utilizing American Forests' Tree Equity Score
technology that helps measure the tree canopy needs in urban areas
to determine which neighborhoods need trees the most.
For Bulleit, recognizing the value of trees, healthy forests and
sustainability are issues that hit close to home. To produce
Bulleit Frontier Whiskey, barrels are integral to aging the
award-winning liquid. And to make barrels, white oak trees are a
necessity. Through their reforestation efforts, Bulleit continues
to advance the long-term health and resilience of white oak forests
for years to come.
"Our commitment to a greener future does not stop with how we
make our whiskey or our recent reforestation efforts. There is much
more we can do especially with our invaluable friends at American
Forests," said Ricky Collett, global
brand director, Bulleit Frontier Whiskey. "While trees are a
necessity for our award-winning bourbon, the benefits trees provide
our communities are undeniable. Bulleit was built on the
foundation of community and advancing Tree Equity is a way for us
to give back to those who have given us so much."
To raise awareness of its Tree Equity mission, Bulleit Frontier
Whiskey will work with Street Art for Mankind, a nonprofit
organization that sparks social change through the power of art, to
support the UN Decade on Ecosystem Restoration with a multi-city
mural project to raise awareness of its collective vision – a world
where all people have access to the benefits trees provide, no
exceptions. In collaboration with prominent artists, Bulleit will
bring to life the importance of Tree Equity through large scale,
visually impactful murals, in five American cities in the next
three years. The first sponsored mural will be unveiled this fall,
alongside a tree planting celebration to further amplify the
#GenerationRestoration movement to provoke action around ecosystem
restoration and climate change reversal by 2030.
"We are thrilled to collaborate with Bulleit Frontier Whiskey in
its mission to raise awareness for Tree Equity. Together, through
the power of art, we are aiming to inspire the public to reflect on
challenges our current ecosystem faces and take action," said
Audrey and Thibault Decker,
co-founders of Street Art for Mankind.
Since its inception in 2020, our partnership with American
Forests has resulted in the planting or protecting of one million
trees with projected environmental benefits that include:
- Carbon Sequestration: 645,400 metric tons of carbon
dioxide stored over the next 100 years*, equal to the removal of
emissions from driving 140,000 cars in one year.**
- Air Purification: An average of 74,000 pounds of air
pollutants eliminated per year.*** For fine particles like dust,
this is equal to removing 1,000 cars from the road.**
- Water Conservation: An average of 75 million gallons of
runoff conserved per year, *** equal to the volume of water stored
by 114 Olympic-sized swimming pools.
- Vital Wildlife Habitat: Roughly 2,000 acres of critical
forest restored across multiple states in the Eastern U.S.****
"We are proud to have met our goal of planting or protecting one
million trees to advance the growth and restoration of oak forests
alongside our Bulleit partners," says Jad
Daley, president and chief executive officer at American
Forests. "As our partnership continues to thrive, we look forward
to joining forces again to extend a shared commitment to Tree
Equity and urban forestry across the country in years to come."
Bulleit recognizes the importance of sustainability at home and,
to usher in the next phase of efforts, the award-winning
Kentucky whiskey is hosting an
Earth Day celebration on April 22 at
the Bulleit Distilling Co. in Shelbyville, KY. The event will include a
planting of native oak trees and the unveiling of artwork by local
Kentucky artist, Braylyn Stewart,
using only eco-friendly materials, from paintbrush to paint.
Sustainability continues to be an important mission for both
Bulleit and its parent company, Diageo, which announced 25
purposeful and ambitious goals in its 'Society 30: Spirit of
Progress' sustainability action plan. The ten year plan includes a
commitment to achieve net-zero carbon emissions across the
company's direct operations, which is supported by the recent
opening of its first carbon neutral distillery in Lebanon, KY where Bulleit Bourbon is being
produced.
As it continues to work towards a more sustainable future,
Bulleit reminds consumers to drink and live responsibly. For more
information and to stay up-to-date on its sustainability efforts
follow @Bulleit on Instagram and Facebook.
*Estimates on carbon storage derived from USDA Forest Service
Forest Inventory and Analysis data for Maryland, West
Virginia, Pennsylvania,
Virginia, Illinois, Ohio, Indiana, Kentucky, Missouri and Tennessee **EPA Greenhouse Gas Equivalencies
Calculator
***Estimates derived from an average tree
planting throughout the brand's planting region using iTree
County
****Estimate by American Forests based on previous
plantings and average trees planted per acre
ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in
1987, is one of the fastest-growing whiskeys in America. The brand
attributes that growth to bartenders and cultural partners who have
adopted it as their own. The Bulleit Frontier Whiskey portfolio is
distilled and aged in the Bulleit family tradition, using a
distinctive high rye recipe, which gives them a bold, spicy, yet
distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double
Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit
Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits
Competition. In 2017, Bulleit celebrated its 30th anniversary with
the opening of a new, state-of-the-art distillery located in
Shelbyville, KY. Constructed with
a focus on sustainable practices including natural habitat
protection, water conservation and local ingredient sourcing, BDC
received the Highly Commended award for Sustainable Distillery of
the Year at the 2020 Icons of Whisky Awards from Whisky Magazine.
In 2019, a Visitor's Centre at the
Bulleit Distilling Co. in Shelbyville opened to share our modern,
technological and sustainable approach to making great whiskey. In
2021, Diageo opened its first carbon neutral whiskey distillery in
Lebanon, KY with Bulleit being the
first and leading brand being produced at the site. supplementing
existing production at the Bulleit Distilling Co. For more
information, visit www.bulleit.com or follow @Bulleit on
Instagram.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol
with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow on Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About American Forests
American Forests is driven by
the power of forests. They are instrumental to addressing two
of the most pressing issues of the day: slowing climate change and
advancing social equity. Forests also provide habitat for
wildlife and a clean, abundant supply of water for people. Since
our founding in 1875, American Forests has been the pathfinders for
creating healthy forests from coast to coast. For example, we
championed creation of the U.S. Forest Service and have
persuaded Congress to provide stable funding for fighting and
preventing forest fires. Our deep knowledge of forests and track
record of collaboration position us to build a reforestation
movement in America.
From cities to large natural landscapes, we create healthy and
resilient forests that deliver essential benefits for climate,
people, water and wildlife. We advance our mission through forestry
innovation, place-based partnerships to plant and restore forests,
and movement building. American Forests envisions a world in which
the significant environmental, societal, and economic benefits of
forests are fully realized and equitably available to all
people. To learn more about American Forests,
visit www.americanforests.org
About Street Art for Mankind
Street Art for Mankind (SAM) is a 501(c)(3), non-profit
organization working with prominent street artists to create large
murals all around the world. Its goal is to raise awareness on
social justice and environmental issues, and to give the public the
means to become actors of change. SAM is recognized for its mural
series with the United Nations, the Department of State, but also
for its Art Walk Murals with Cities across the world to bond
communities together, create a sense of belonging and increase foot
traffic. Learn more at StreetArtMankind.org.
MEDIA CONTACT
Bulleit@TaylorStrategy.com
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SOURCE Bulleit Frontier Whiskey