Joe Doucet's Tropos and
Sabine Marcelis' SHIFT are
the latest capsules in the Mortlach by Design collection
NEW YORK ,
May 26,
2022 /PRNewswire/ -- Mortlach Single Malt Scotch
Whisky, a nearly 200-year-old treasure of Scotland's iconic Speyside region, is
partnering with the American industrial designer Joe Doucet and the
Netherlands-based designer Sabine
Marcelis to release two new bespoke products during
NYCxDesign in May. Tropos, a bold and reflective chair, and
SHIFT, a delicate yet structural glass bar cart, embody the
complexity and individuality of the Single Malt Scotch that
inspired them. The pieces will be unveiled during NYCxDesign in an
exciting and immersive installation in collaboration with
SIZED.
Tropos, by Joe
Doucet, was inspired by "The Way," the unique, top-secret
distillation process exclusive to Mortlach that has been passed
down by distillers for generations. The resulting liquid produced
by distillation in six distinct stills - an essential element of
"The Way" - was the driving force behind Doucet's creative process,
from the design's conception to its name, Tropos, which
translates to 'The Way' in Greek.
"My aim was to design an immersive space where one could fully
engage in the complexity and depth of Mortlach Whisky as they sat,"
Doucet explained. To achieve this, he played with the archetype of
a classic wingback chair which envelops the sitter and is meant to
block out external sight and sounds. In that spirit, the reflective
interior of the chair creates an infinite mirror, further
engrossing the sitter in the mystery that defines Mortlach.
SHIFT, by renowned Dutch designer Sabine Marcelis, is simultaneously mysterious
and accessible, inspired by the enigmatic nature of Mortlach. The
bar cart is incredibly dynamic; the rich brown and honey hues of
the glass are dually translucent and opaque, imitating the
tint and transparency of Mortlach liquid. The object itself is both
sculptural in its composition and functional in its use. The two
intertwined volumes create an intricate and modern feel, allowing
people to play with the positioning of their Mortlach bottles and
barware. "Similar to how Mortlach reveals its layered flavors upon
tasting, the bar cart reveals its dynamic layers when explored and
used to serve," Marcelis revealed. The top piece of the bar cart is
loose, so anyone can choose to use it as a tray, leave it on top to
serve glassware, or remove it for external presentation. The bar
cart is mobile, with wheels giving it the flexibility to move with
the user. "The mobility and versatility of SHIFT is a
reflection of the journey one takes while sipping Mortlach."
"Both Joe and Sabine's designs embody the boldness and
intricacies that are central to Mortlach," said Sophie Kelly, Senior VP of Whiskies for
North America at Diageo.
"Each piece is a perfect counterpart to the spirit, with deep
complexities that engage people as they interact with both the
products and Mortlach itself."
Founded by an engineer and a doctor, whose analytical minds and
shared passion for precision in design informed a uniquely distinct
approach to whisky-making, Mortlach is deeply rooted in thoughtful
craftsmanship. Mortlach by Design celebrates this design-forward
process by partnering with some of the world's best designers and
rising creatives on one-of-a-kind products that will culminate in
an extraordinary whisky experience. For NYCxDesign and Frieze NY,
Mortlach by Design is partnering with SIZED on their first
exhibition in New York,
Industrialism, curated by Creative Director Alexander May.
For more information or to purchase a bottle of Mortlach, visit
mortlach.com.
NOTES TO EDITORS
Mortlach by Design Lounge at
SIZED
May 19-28th | open daily
11AM - 6PM
711 Greenwich St.
NY, NY 10014
About Mortlach
The Mortlach distillery was founded in
1823 in Dufftown, Scotland by
James Findlater and his two
partners, Donald McIntosh and
Alexander Gordon. In 1852, the
distillery was reopened by John
Gordon after a few silent years. In 1853, Gordon took on
George Cowie as a partner, a former
engineer who spent a career carving the great Scottish railways
into the rugged landscape, creating John
Gordon & Co. Cowie became the sole proprietor when
Gordon died in 1867.
Dr. Alexander Cowie, George's
son, oversaw the very first spirit distillation through a
completely unique and fiendishly complex process, which he crafted
using his scientific acumen. He was not a distiller by trade and
had not long returned from a posting in Hong Kong, where he spent five years
practicing medicine. After the untimely death of his older brother,
he returned to run Dufftown's oldest distillery with his father.
George bestowed it all to Alexander when he died, and Alexander
doubled the stills his father left him. www.mortlach.com
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practices. Follow Twitter and
Instagram for news and information about Diageo North
America: @Diageo_NA.
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