Future plc launches Audience Data Platform, Aperture
10 September 2021 - 04:00AM
Future plc, the global platform for specialist media, has today
announced the launch of its Audience Data Platform, Aperture. The
intelligent platform allows advertisers to access Future’s rich
first-party audience data captured across its vast portfolio of
brands, helping them reach high-intent target audiences.
Aperture gives advertisers a transparent,
privacy compliant and future-proof solution, with access to rich
first-party audience segments and new targeting capabilities across
more than 180 of Future’s digital brands, leveraging proprietary
data from more than 300m monthly global users to inform advanced
segmentation.
Future’s brands reach an incredible specialist
audience, delivering impressive scale for advertisers, agencies,
and programmatic partners. Engineered to operate as a single,
unified solution to bring these online audiences to advertisers in
real-time, Aperture enables unparalleled access to billions of
monthly ad impressions and delivers targeted audiences across
interests, behaviors, geographies, lifestyles and much more, with
no impact from any potential changes to cookie use.
Aperture has increased Future’s addressable
audience by 150% and empowers the delivery of audiences in-session,
a vital characteristic to ensure campaign effectiveness around
critical advertising milestones, such as Black Friday, where demand
for inventory is high.
Future has also built proprietary price
comparison technology for products and services, helping surface
the best price for consumers on their path to purchase. This data,
along with details of intent-based shopping captured through
Future’s HAWK ecommerce technology, will inform Aperture
with behavioral signals. In addition, Aperture intakes
thousands of demographic signals from across the Future ecosystem
each day and combines them with a robust email subscriber database
to further identify and target audiences.
“We have created a world class first-party data
solution for our partners, so they can remain confident that, no
matter their needs, Future can reach their audiences at scale and
with high efficacy. We believe the data opportunity we offer is
unique within premium publishers and, with additional functionality
set to be announced shortly, will be the best in class option for
advertisers. Clients have already applied Aperture to their
campaigns with fantastic results and we’re looking forward to
seeing the platform flourish as we onboard more high value and
unique data sets,” said Nick Flood, Global Commercial Operations
Director at Future.
Large global brands across tech, gaming &
entertainment, homes and women’s lifestyle are already reaping the
benefits of the precision, scale and high-intent audiences that
Aperture provides. An active campaign running on the platform has
shown a 66% higher click-through rate (CTR) than using broad
targeting techniques, showcasing the demonstrable impact high
quality, first-party audience data and precision targeting has on
campaign performance.
About Future
Connectors. Creators. Experience Makers.
Future is a global multi-platform media company
and leading digital publisher, with scalable brands and diversified
revenue streams. Every month, it connects over 300 million people
worldwide with their passions, through expert content, world-class
events and cutting-edge proprietary technology. Every year Future
attracts millions of consumers to its brands’ websites, magazines,
events and social spaces. Its factual production company Barcroft
Studios specialises in producing amazing content, enjoyed and
shared by millions of people worldwide.
Its market-leading portfolio of over 220 brands
spans technology, games, TV and entertainment, women’s lifestyle,
real life, music, creative and photography, sports, home interest
and B2B sectors. Brands include Techradar, Gamesradar+, Country
Life, woman&home, Marie Claire UK, Classic Rock, Guitar Player,
FourFourTwo, TV Times, Homebuilding & Renovating, Decanter,
Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi?
and Music Week.
Media Contacts
Ginger May (UK)naomi.whittome@teamgingermay.com (0)203 642
1124
Broadsheet (US)ben@broadsheetcomms.com(917) 826-1103
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