Marie Claire, the premium fashion and beauty multi-platform
destination published by Future Plc, has expanded its brand
offering with the launch of a new editorially approved shopping
experience: Marie Claire Edit.
Marie Claire Edit brings the ultimate shopping experience to
readers, allowing them to shop thousands of stores via a single
site. Users can shop the fashion brands they love across multiple
retailers all in the same place, comparing products and styles
approved by the expert Marie Claire editorial team. Marie Claire
Edit creates a new way for customers to curate their wardrobe and
engage with Marie Claire’s fashion and beauty content.
Designed and built in-house, leveraging Future’s eCommerce
expertise, Marie Claire Edit brings to life the influential women
of Marie Claire’s industry-leading editorial team. The editorial
team have curated edits of their favorite brands through which
users can search and shop the latest products from their favorite
stores. The site will enable Marie Claire to reach new customers by
expanding its keyword reach into shopping and product focus
searches.
Marie Claire Edit is launching exclusively with Nordstrom for
two months, with plans to expand to other fashion retailers shortly
after. Nordstrom, the leading fashion retailer that helps customers
feel good and look their best, offers a unique range of products,
exceptional customer service, and great experiences. Its
digital-first platform enables them to serve customers when, where,
and how they want to shop—whether that’s in-store at more than 350
Nordstrom, Nordstrom Local, and Nordstrom Rack locations or
digitally through the Nordstrom and Rack apps and websites.
Marie Claire Edit will build upon the successful e-commerce
initiatives already in place that have driven more than $10 million
in sales for retailers in the last 6 months since the Future
acquisition in May 2021. This new innovation will allow the brand
to expand its digital reach at scale, within the luxury shopping
market, by acquiring a new audience with a higher propensity to
purchase.
The launch follows the success of the UK Marie Claire Edit,
launched in 2018. In the UK, the Edit leveraged the vast digital
reach of the Marie Claire brand to deliver strong SEO capabilities
and rank for more than 23,000 key shopping and branded terms,
doubling its revenue year over year. The average order value is
£397, with some retailers’ order values being as high as £947.
Today, the Edit in the UK has over 1.5m products from over 55
different stores, and works with brands such as NET-A-PORTER and
MATCHESFASHION. Since launch, it’s expanded to offer beauty and
vintage clothing.
Marie Claire Edit will create an always-on approach with brands,
merging advertising and e-commerce. The site enables advertisers to
reach a new audience whilst providing brands with new native and
social advertising formats.
Marie Claire Edit has been led and developed by eCommerce
Director Emily Ferguson. Ferguson says, “Our aim was to create a
360-degree approach to customer acquisition, creating purchase
touchpoints across the whole ecommerce funnel, and therefore
expanding our digital reach.”
“Marie Claire already excels at connecting women of power,
purpose, and style with the sophisticated apparel they’re searching
for,” said Danielle McNally, Executive Editor, Marie Claire US.
“Now, with The Edit, filling their closets with clothing and
accessories that enable them to look and feel their best has never
been easier. We’re excited to bring this new service to our
audience, while also offering more opportunities to our clients and
creating additional revenue streams for the company, which reaches
1 in 3 women in the US.”
https://www.marieclaire.com/shop/
About FutureConnectors. Creators. Experience
Makers.
Future is a global multi-platform media company and leading
digital publisher, with scalable brands and diversified revenue
streams. Every month, it connects over 400 million people worldwide
with their passions, through expert content, world-class events and
cutting-edge proprietary technology. Every year Future attracts
millions of consumers to its brands’ websites, magazines, events
and social spaces. Its factual production company Future Studios
specialises in producing amazing content, enjoyed and shared by
millions of people worldwide.
Its market-leading portfolio of over 250 brands spans
technology, games, TV and entertainment, women’s lifestyle, country
lifestyle, luxury, wealth, knowledge, music, creative and
photography, sports, home interest and B2B sectors. Brands include
Techradar, Gamesradar+, Kiplinger, Country Life, woman&home,
The Week, Marie Claire, Classic Rock, Guitar Player, FourFourTwo,
TV Times, Homebuilding & Renovating, Decanter, Digital Camera,
Guitarist, How It Works, Total Film, What Hi-Fi? and Music
Week.About NordstromAt Nordstrom, Inc. (NYSE:
JWN), we exist to help our customers feel good and look their best.
Since starting as a shoe store in 1901, how to best serve customers
has been at the center of every decision we make. This heritage of
service is the foundation we're building on as we provide
convenience and true connection for our customers. Our
digital-first platform enables us to serve customers when, where
and how they want to shop—whether that's in-store at more than 350
Nordstrom, Nordstrom Local, and Nordstrom Rack locations or
digitally through our Nordstrom and Rack apps and websites. Through
it all, we remain committed to leaving the world better than we
found it.
Media Contact:Hugh MooreBroadsheet Communications for Future
Publishing (US)202-471-0661hugh@broadsheetcomms.com
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