TIDMFUTR
RNS Number : 8340F
Future PLC
24 March 2022
24 March 2022
Future plc
Acquisitions of WhatCulture.com & Waive
Future plc (LSE: FUTR; "Future" or "the Group"), the global
platform for specialist media, today announces the acquisition of
WhatCulture.com, a digital-only entertainment publisher and Waive,
a data insight platform.
WhatCulture is a digital-only brand focused on the gaming and
entertainment market. WhatCulture's website and 11 YouTube channels
have respectively 3m users (source: GoogleAnalytics) and over 8m
subscribers, and c.70% of its revenue is from the US.
This acquisition further strengthens Future's position in video,
notably with its expertise in the monetisation on YouTube.
WhatCulture will benefit from the Future proprietary technology
stack and operating model to drive the platform effect whilst
bolstering Future's gaming and entertainment vertical.
Waive is a data insight platform which provides intelligence on
emerging content trends. This acquisition will extend Future's
"Aperture" data platform and enhanced data science capabilities.
Aperture is Future's proprietary platform that allows advertisers
to access Future's rich first-party audience data captured across
its vast portfolio of brands, helping them reach high-intent target
audiences .
Zillah Byng-Thorne, Chief Executive, said:
"We are delighted to welcome both WhatCulture and Waive to
Future. We look forward to working with WhatCulture to further
diversify our content and revenue streams, and we are particularly
excited about the video monetisation expertise and data insight
capabilities that WhatCulture and Waive will bring to the Group
respectively."
Enquiries
Future plc
Zillah Byng-Thorne, Chief Executive Officer +44 (0)1225 442244
Penny Ladkin-Brand, Chief Financial Officer
Marion Le Bot, Head of Investor Relations +44(0)7775 641509
Media
Headland +44 (0) 20 3805 4822
Stephen Malthouse, Rob Walker, Charlie Twigg
future@headlandconsultancy.com
Legal Entity Identifier (LEI) : 213800K2581YRLEXV353
About Future
Future is a global platform business for specialist media with
diversified revenue streams. Its content reaches 1 in 2 adults
online in the UK and 1 in 3 in the US.
The Media division is high-growth with complementary revenue
streams including eCommerce for products and services, events, and
digital advertising (including advertising within newsletters and
video). It operates in a number of sectors including technology,
games & entertainment, music, home & gardens, sports, TV
& film, real life, knowledge, wealth & savings, women's
lifestyle and B2B. Its brands include TechRadar, PC Gamer, Tom's
Guide, Android Central, Truly, The Week, Kiplinger, GoCompare,
Digital Camera World, Homebuilding & Renovating Show,
GamesRadar+, The Photography Show, Top Ten Reviews, Marie Claire,
Live Science, Guitar World, MusicRadar, Space.com, What to Watch,
Gardening Etc, Adventure and Tom's Hardware.
The Magazine division focuses on publishing specialist content,
with a combined global circulation of over 3 million delivered
through more than 131 magazines, and 735 bookazines published a
year. The portfolio spans technology, knowledge, games &
entertainment, sports, music, photography & design, homes &
garden, country lifestyle, TV & film and B2B. Its titles
include Country Life, Wallpaper*, Woman & Home, The Week,
Classic Rock, Decanter, Guitar Player, FourFourTwo, Homebuilding
& Renovating, Digital Camera, Guitarist, How It Works, Total
Film, What Hi-Fi? and Music Week.
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END
ACQEAFDDALPAEAA
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March 24, 2022 03:00 ET (07:00 GMT)
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