Marie Claire Launches First of New Omnichannel Editions to Meet Growing Demand for Slower Media Consumption
26 May 2022 - 10:00PM
Future Publishing’s leading women’s brand Marie Claire has marked
its return to print with the launch of its Beauty Changemakers
issue, the first of its new series of omnichannel editions. Both
digital and print versions of the Beauty Changemakers issue
celebrate the individuals and brands that have changed the game for
beauty and promise a more inclusive future.
Marie Claire has reimagined the magazine to fit audience
appetite for slower consumption and longer reads where they can
dive deeper into the topics that really resonate with them. The
launch of the new omnichannel editions means that the Marie Claire
editorial team could create a 360-degree editorial experience and
perfectly curate their award-winning content for both print and
digital - including exclusive premium video and social - in a
meaningful way to reach women as they consume media today. The
Beauty Changemakers issue also provides a unique opportunity for
advertisers to connect with a highly valuable female audience
across channels.
“We've spent the first year as part of Future developing
ground-breaking projects, such as our shopping platform, Marie
Claire Edit, expanding video content with our On The Record series,
reimagining our annual Power Trip, and continuing to create
award-winning editorial content,” said Danielle McNally, Executive
Editor, Marie Claire. “Print remains a critical part of the brand
experience, and we are excited to introduce the first of our new
print issues with a power-packed edition that celebrates
changemakers and dives deep into all things beauty, a topic our
readers are passionate about.”
Marie Claire’s Beauty Changemakers issue hit stands May 19th,
and also lives as a digital edition with video and social as an
integral part of the content mix. By combining the trust of Marie
Claire’s 85-year brand heritage with Future’s expertise in
technology and innovation, Marie Claire has created a truly
360-degree audience experience.
The issue is a celebration of the game-changers revolutionizing
the beauty world. It features minority-owned businesses,
innovations in sustainable beauty, and inspirational photography
that leverages the power of the physical print medium.
Anne Klein and Bank of America partnered with Marie Claire to
celebrate the first-ever Beauty Changemakers issue. Both brands are
committed to empowering businesses driving transformative change in
the world and paving the way for female entrepreneurs.
“When Anne Klein began her career, she was a pioneer. She
challenged convention,” said Effy Zinkin, Chief Operating Officer
at WHP Global, which owns the Anne Klein brand. “We are, therefore,
honored and proud to have the Anne Klein brand featured in the
Marie Claire issue celebrating the next generation of
trailblazers.”
"Women business owners play a critical role in
the success of our local communities and economies, and at Bank of
America, we’re committed to investing in women entrepreneurs by
providing them with the expertise, resources, and access to capital
they need to succeed," said Sharon Miller, President of Small
Business and Head of Specialty Banking and Lending at Bank of
America. "Despite many challenges— from labor and supply chain
issues, to wellbeing and mental health—women business owners
are continuing to demonstrate resilience and bet on their
businesses, serving as an inspiration to us all.”
About FutureConnectors.
Creators. Experience Makers.
Future is a global multi-platform media company
and leading digital publisher, with scalable brands and
diversified revenue streams. It connects over 300 million people
worldwide with their passions, through expert content,
world-class events and cutting-edge proprietary technology. Every
year Future attracts millions of consumers to its brands’
websites, magazines, events and social spaces. Its factual
production company Barcroft Studios specializes in producing
amazing content, enjoyed and shared by millions of people
worldwide.
Its market-leading portfolio of over 220 brands
spans technology, games, TV and entertainment, women’s
lifestyle, music, creative and photography, hobbies, home interest,
and B2B sectors. Brands include Country Life, woman&home,
Marie Claire US and UK, Classic Rock, Guitar Player, FourFourTwo,
TV Times, Homebuilding & Renovating, Decanter, Digital
Camera, Guitarist, How It Works, Total Film, What Hi-Fi?, and
Music Week. In print Future’s brands have a combined global
circulation of over 3 million.
Media Contact:Hugh MooreBroadsheet Communications
for Future Publishing (US) 202-471-0661hugh@broadsheetcomms.com
A photo accompanying this announcement is available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/643cf7b4-364f-47d2-9f7c-4e46833ad5e3
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