TIDMGFIN

Gfinity PLC

01 June 2021

REACH

1 June 2021

Gfinity plc

("Gfinity" or the "Company")

Gfinity launches Only Mobile Gaming (OMG!) website and social channels

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces the launch of Only Mobile Gaming! (OMG!), a dedicated mobile gaming website and the latest addition to the Gfinity Digital Media group (GDM).

OMG! will cover the latest news, features and entertainment-based content across the mobile gaming sector, including some of the world's biggest games such as Clash of Clans, Pokémon Go and Call of Duty. GDM has deployed a new in-house team dedicated to integrating and growing the website within the wider group network, leveraging Gfinityesports.com's strong domain authority and existing user base including one million users who read about mobile gaming every month.

The site will benefit from GDM's recent series of strategic advertising partnerships, including the expansion of its relationship with Venatus, aimed at promoting user numbers and monetising GDM's web platforms via on-site advertising and branded deals.

Mobile gaming has proven particularly resilient over the past year, seeing revenue grow over 25% in 2020 - the biggest increase across all gaming segments. It is expected to continue to be the fastest-growing segment over the coming years.

John Clarke, Gfinity Chief Executive said: "GDM is a key strategic pillar of growth for Gfinity. Having a strengthened and dedicated position in the popular mobile gaming space is key to accelerating its expansion. With mobile forecasted to generate $90 billion in 2021 - over half the global games market - we expect OMG! to become one of GDM's fastest growing sites, providing strong commercial opportunities. As we look to add more sites through organic growth and acquisitions, GDM will continue to drive strong financial performance across the group."

ENDS

Enquiries :

 
 Gfinity plc                          www.gfinityplc.com 
  John Clarke, CEO                     Via Teneo 
 
 Teneo (Media)                        Tel:+44 7880 715975 
 Anthony Di Natale                    Gfinity@teneo.com 
 
                                        Tel:+44 (0)207 
   Canaccord Genuity Limited            523 8150 
   (AIM Nominated Adviser & Broker) 
 Bobbie Hilliam / Georgina McCooke

About Gfinity

Gfinity (AIM: GFIN) is a world leading esports business. Created by gamers for the world's 2.7 billion gamers, Gfinity has a unique understanding of this fast-growing global community. It uses this expertise both to provide advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Gfinity connects its partners with the esports community in authentic and innovative ways. This consists of on-- and off-line competitions and industry--leading content production. Relationships include EA SPORTS, Activision Blizzard, F1 Esports Series and the Forza Racing Championship.

Gfinity connects directly with tens of millions of gamers each month through its digital media group, Gfinity Digital Media. Gfinity Digital Media includes websites such as: Gfinityesports, RealSport101, StealthOptional, RacingGames.gg, MTGRocks.com and their respective social channels.

All Gfinity services are underpinned by the Company's proprietary technology platform delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders and knockout competitions.

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END

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(END) Dow Jones Newswires

June 01, 2021 02:00 ET (06:00 GMT)

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