Gfinity PLC Gfinity extends partnership with Venatus
23 December 2021 - 6:00PM
RNS Non-Regulatory
TIDMGFIN
Gfinity PLC
23 December 2021
23 December 2021
Gfinity plc
("Gfinity" or the "Company")
Gfinity extends successful partnership with Venatus
Gfinity (AIM: GFIN), a world-leading esports and gaming
solutions provider, today announces an extension of its partnership
with global advertising technology platform, Venatus. The renewed
agreement will see Gfinity continue to benefit from the successful
partnership, further accelerating its focus on driving the value
per user across its fast-growing websites under the Gfinity Digital
Media group (GDM). The GDM has seen significant growth across this
year, now including 8 unique sites and reaching more than 15
million unique users in November 2021.
The renewed agreement extends the partnership into its third
year, as Venatus continues to monetise Gfinity's web platforms and
direct campaigns which connect with brands and publishers across
the gaming community. GDM will also continue to leverage audiences
across its existing gaming sites, as well as future site
acquisitions, which is a core part of its growth strategy.
GDM is the foundation of Gfinity's financial model, delivering
revenues of GBP1.6m for the year ended 30 June 2021 , up from
roughly GBP0.3m in the previous year. Much of this growth is due to
the continued improvement in the annualised value of each monthly
user (MAU). Across the full year to June 2021, GDM averaged 10.7m
monthly active unique users, delivering average annualised revenue
of 15.2p per user. Venatus' ability to reach and engage with gamers
across a range of devices will help GDM as it focuses on its
short-to-medium-term target of driving 50 million MAUs at a target
of 30p per MAU, which would generate revenue of GBP15.0 million per
annum.
John Clarke, Chief Executive of Gfinity, said: "Successful
partnerships with gaming experts such as Venatus are helping the
GDM to go from strength to strength. We look forward to finding new
and innovative ways to authentically engage gamers, driving growth
of owned and recurring revenue streams as we target ambitious
expansion over the years to come. The GDM is now an established
go-to destination for gaming audiences with more than 15 million
unique users choosing to visit our sites in November. We have
confidence in our ability to scale both the number of users we
attract and the revenue per user, due to the growth we have seen
this year."
Rob Gay, CEO of Venatus said: "We're hugely proud of our ongoing
and successful partnership with Gfinity and excited for the future
innovations it will bring to Venatus' creative solutions and
ad-tech platforms. This extension of our partnership is an
opportunity to continue to provide gamers with unique and engaging
experiences while driving growth and revenue for a world-leading
gaming brand. Our team is excited and energised by the
possibilities our partnership creates and we look forward to
another successful year."
ENDS
Enquiries :
Gfinity plc www.gfinityplc.com
John Clarke, CEO Via Teneo
Teneo (Media) Tel: +44 7880 715975
Anthony Di Natale Gfinity@teneo.com
Canaccord Genuity Limited (AIM Nominated Tel: +44 (0)207
Adviser & Broker) 523 8150
Bobbie Hilliam / Georgina McCooke
About Gfinity
Gfinity (AIM: GFIN) is a market-leading digital media publisher
and technology company in the rapidly growing esports and
competitive gaming sector. Created by gamers for the world's three
billion gamers, Gfinity has a unique understanding of this
fast-growing global community. It uses this expertise both to
provide advisory services and to design, develop and deliver
unparalleled experiences and winning strategies for game
publishers, sports rights holders, commercial partners and media
companies.
Gfinity connects its partners with the esports community in
authentic and innovative ways. This consists of on--and-off-line
competitions and industry--leading content production.
Relationships include Activision Blizzard, EA SPORTS, F1 Esports
Series Red Bull, Abu Dhabi Motorsport Management and Coca Cola.
Gfinity connects directly with tens of millions of gamers each
month through its digital media group, Gfinity Digital Media.
Gfinity Digital Media includes websites such as: Gfinityesports,
RealSport101, Epicstream, Stock Informer, StealthOptional,
RacingGames.gg, MTGRocks.com and their respective social
channels.
All Gfinity services are underpinned by the Company's
proprietary technology platform, delivering a level playing field
for all competitors and supporting scalable multi-format leagues,
ladders and knockout competitions.
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END
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