Gfinity PLC F1 Esports Series agreement extended (6616N)
06 June 2022 - 4:01PM
UK Regulatory
TIDMGFIN
RNS Number : 6616N
Gfinity PLC
06 June 2022
Gfinity plc
("Gfinity" or the "Company")
Gfinity extends agreement to deliver F1 Esports Series presented
by Aramco
Gfinity (AIM: GFIN), a world-leading esports and gaming
solutions provider, announces that it has extended its relationship
with Formula 1(R) for a further year to deliver the main elements
of the F1 Esports Series presented by Aramco in 2022.
In 2022, Gfinity will deliver the Pro Exhibition from the
FORMULA 1 LENOVO BRITISH GRAND PRIX 2022 and the Pro Championship,
the pinnacle of F1 Esports. Gfinity will also provide adjudication
services to Codemasters for the 2023 Challenger Series. Full
details of the 2022 season format will be announced in due
course.
Under the terms of the contract, Gfinity will deliver a
dedicated account management team responsible for the delivery of
all elements of the programme; a full league operations team
responsible for writing all rules and governing the drivers
participating in the tournament; and provide the use of 'Race
Control', Gfinity's proprietary in-race adjudication system. The
Gfinity Arena in London will remain the main venue for live
broadcasts and will see the drivers return to LAN racing.
Gfinity has been working with Formula 1(R) and EA/Codemasters, a
leading UK publisher of racing games, to design, develop and
deliver the main elements of the F1 Esports Series since 2017.
John Clarke, Chief Executive Officer, Gfinity said: "The F1
Esports Series presented by Aramco is one of the most exciting
esports tournaments in the world. We are delighted to continue to
work with Formula 1 to deliver an expanded 2022 programme. Last
years Series broke viewing records with more than 23 million views
across digital platforms, a 103% year on year increase. The
foundations are in place to grow the audience even higher. The
thrills and spills of virtual racing has captured the imagination.
It is bringing even more young people into the world of F1 and
Gfinity is proud to play a role in making it happen.
Brandon Snow, Formula 1(R) said "We are delighted to extend our
agreement with Gfinity. Since 2017, we have seen the rapid growth
of the F1 Esports Series and Gfinity have played a core part in
that through their continued support in developing and delivering
the series. We are excited to build on this foundation to bring
further excitement to F1 Esports fans across the globe."
ENDS
Enquiries:
Gfinity plc John Clarke, CEO www.gfinityplc.com
Canaccord Genuity Limited (AIM Nominated Adviser & Broker)
Tel: +44 (0)207 523 8150 Bobbie Hilliam / Patrick Dolaghan
About Gfinity
Gfinity (AIM: GFIN) is a market-leading digital media publisher
and technology company in the rapidly growing esports and
competitive gaming sector. Created by gamers for the world's three
billion gamers, Gfinity has a unique understanding of this
fast-growing global community. It uses this expertise both to
provide advisory services and to design, develop and deliver
unparalleled experiences and winning strategies for game
publishers, sports rights holders, commercial partners, and media
companies. Gfinity connects its partners with the esports community
in authentic and innovative ways. This consists of on--and-off-line
competitions and industry--leading content production.
Relationships include Activision Blizzard, EA SPORTS, F1 Esports
Series Red Bull, Abu Dhabi Motorsport Management and Coca Cola.
Gfinity connects directly with tens of millions of gamers each
month through its digital media group, Gfinity Digital Media.
Gfinity Digital Media includes websites such as: Gfinityesports,
RealSport101, Epicstream, Stock Informer, StealthOptional,
RacingGames.gg, MTGRocks.com and their respective social channels.
All Gfinity services are underpinned by the Company's proprietary
technology platform, delivering a level playing field for all
competitors and supporting scalable multi-format leagues, ladders,
and knockout competitions.
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END
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June 06, 2022 02:01 ET (06:01 GMT)
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