Guild Esports PLC Launch of Apex Legends Team (1506P)
15 October 2021 - 5:00PM
UK Regulatory
TIDMGILD
RNS Number : 1506P
Guild Esports PLC
15 October 2021
Press Release
15 October 2021
Guild Esports PLC
("Guild Esports" or "Guild" or the "Company")
Launch of Apex Legends Team
Guild Esports (LSE: GILD), a global team organisation and
lifestyle brand, is pleased to announce the creation of its sixth
professional team with the signing of a top-tier roster to compete
in Apex Legends, a free-to-play hero shooter game.
The team is ranked within the top ten in Europe and comprises
Matej Fekonja 'MaTaFe' (Slovenia), Juho Sillanpää 'Silta' (Finland)
and Younes Elkherrat 'Horizxon' (United Kingdom). All three players
have signed one-year contracts with an option to renew for another
year. They will each receive an annual salary with performance
incentives.
They will kick off their career under the Guild banner by
competing in the newly established Apex Legends Global Series,
which will start on 16 October 2021 and has a prize pool of USD $5
million. The team will benefit from Guild's proven world-class
coaching and development.
Viewership for the Apex Legends Global Series has been
increasing rapidly over the past 12 months and the competition has
consistently ranked in the top five most-viewed on Twitch. Players
of the franchise surpassed 100 million in 2020 (Source: EA) and
Guild believes there is potential for the Apex Legends ecosphere to
see significant growth. As a result, the Company believes that its
investment in this team will contribute to a further increase in
its network audience and open up multiple new revenue opportunities
for the long term.
Kal Hourd, Chief Executive at Guild Esports, said: "From the
beginning, our goal has always been to bring together the best and
most entertaining esports players to build an organisation that
excites fans, attracts brands and provides teams with the
opportunity to develop into champions. Our new Apex team
incorporates this ambition entirely, allowing us to continue
disrupting the industry with advancements into new tournaments and
representing Europe as a true force in Apex Legends."
Guild athlete MaTaFe, said: "I've been a big fan of what Guild
has been doing in the industry for a long time, so when I was given
the opportunity to be part of its first ever Apex Legends team it
was a no brainer. Together with Silta and Horizxon, I'm excited to
push the team to new heights and compete at the highest levels.
With Guild's unique and personalised academy training programme,
I'm confident that the organisation will only continue to get
stronger and I'm looking forward to being a part of that
journey."
FOR FURTHER INFORMATION, PLEASE CONTACT:
Guild Esports
Kal Hourd via Tancredi +44 207 887 7633
Chief Executive
Neil Thapar +44 7876 455 323
Investor Relations
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Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
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Zeus Capital
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Corporate Broker
John Goold
Benjamin Robertson +44 203 829 5000
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Tancredi Intelligent Communication
Media Relations
------------------------------
Salamander Davoudi
Emma Valgimigli +44 7957 549 906
Helen Humphrey +44 7727 180 873
guild@tancredigroup.com +44 7449 226 720
------------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our training academy aims to
attract and nurture the best esports talent, and our goal is to
provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD). Please visit
www.guildesports.com
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