Honoring the brand's 80s roots, SlimFast and
the go-to fitness guru host a throwback-inspired workout class
where fans can travel through the decades – starting with the 80s
to present day.
DOWNERS
GROVE, Ill., Nov. 10,
2022 /PRNewswire/ -- For 40 years SlimFast, a leading
global weight management brand part of Glanbia Performance
Nutrition, has helped millions of Americans manage their weight.
Throughout the years, SlimFast has remained an industry leader –
beginning with its popular shake mixes in the 80s, to evolving its
line to include High Protein, Keto products and most recently,
Intermittent Fasting, to meet today's lifestyles and
preferences.
SlimFast Elevates Brand Refresh with New
Campaign Partnering with 80s Fitness Icon Denise Austin
"As consumers desire more flexibility and empowerment while
achieving their weight management goals, SlimFast has launched its
"Deliciously Doable" platform with customizable products and
resources to meet consumers where they are on their weight
management journey," said Sarah
Lombard, senior brand director at SlimFast. "To honor our
past and educate consumers on the SlimFast of 'today' we've
partnered with fitness icon Denise
Austin and her daughter to showcase simple solutions as a
part of the brand's Deliciously Doable approach."
To celebrate the SlimFast of today and pay homage to the brand's
1980s origins, 80s fitness icon Denise Austin is joined by her favorite guest –
her daughter and fitness personality, Katie
Austin, and her friends – to release the SlimFast loves
the 80s Throwback Fitness Class this November. The class will
incorporate then-and-now workout moves, along with fashion and
pop-culture surprises as fans move through the decades with
SlimFast. Additionally, throughout the class, the mother-daughter
duo will demonstrate how SlimFast's Deliciously Doable approach is
real simple, real tasty - all while offering real
results.1
Leading up to the class, SlimFast will share Denise Austin's tips and tricks,
behind-the-scenes footage, and SlimFast product picks on Instagram
at @SlimFast. To join in on the fun and participate in the
conversation with @SlimFast and @DeniseAustin fans can follow
#SlimFastToday.
In true #FlashBackFriday form, the SlimFast loves the 80s
Throwback Fitness Class will take place on November 11 at
9:30 am CST on Denise Austin's YouTube Channel. Fans can be one
of the first to take the on-demand, virtual workout class shared
first on Instagram @SlimFast, or participate in the fun on
YouTube.
"For 40 years, I've focused on providing attainable solutions
for women to reach their goals," said Denise Austin. "I am proud to partner with
SlimFast – a leader in the industry for more than 40 years and a
brand committed to inspiring confidence while offering support
that's 'real simple' and fits into real life, whatever that looks
like."
This activation is a continuation of the "Same Difference"
360-ad campaign SlimFast released in September that incorporates a
bit of humor, a nostalgic look at the brand's classic 80s past and
how it has evolved into the brand it is today. The ad rolled out on
television nationwide and across digital and social platforms. The
brand refresh also includes new packaging and messaging.
For more information on the SlimFast brand, products store
locations, please visit slimfast.com.
About SlimFast®
Part of Glanbia Performance Nutrition, SlimFast was founded to
help people achieve their weight loss goals safely, reliably and
with ease. Since 1977, the SlimFast plan has helped millions of
people around the world lose and manage their weight. The creator
of the meal-replacement shake category, SlimFast now features a
full assortment of delicious ready-to-drink and shake mixes, snacks
and meal replacement bars. SlimFast products can be found in
specialty and mass retail stores nationwide and most online
retailers. For more information, visit slimfast.com or manage
your weight your way through the SlimFast Together App, available
on Apple and Google Play. Follow the brand on Facebook, Instagram,
Twitter and Pinterest.
About Glanbia Performance
Nutrition
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary
of Glanbia (ISE/LSE: GLAPF), a global nutrition company. GPN's
mission is to inspire people everywhere to achieve their
performance and healthy lifestyle goals through their leading
health and wellness brands, which include Optimum Nutrition®,
SlimFast®, think!®, Isopure®, Amazing Grass® and BSN®, among
others. Global revenues for GPN in 2021 were approximately
$1.4 billion. Visit
glanbiaperformancenutrition.com or glanbia.com to learn
more. Follow us on Instagram, Twitter and LinkedIn.
1Real results may vary based on the use of
the SlimFast Plan. See SlimFast.com for
details.
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SOURCE Glanbia Performance Nutrition (NA), Inc.