New Global Communication Platform
Launches in More than 90 Markets Worldwide
DOWNERS
GROVE, Ill., Jan. 26,
2023 /PRNewswire/ -- Optimum
Nutrition®, the world's number one sports nutrition
brand,1 is excited to announce the launch of its new
global communications platform 'There's more of you in
you' in over 90 markets around the world.
Optimum Nutrition launches a new global
communications platform 'There's more of you in you' in over 90
markets globally
The platform brings to life the idea that we all have more
inside us and Optimum Nutrition supports motivated athletes and
fitness enthusiasts as they work to unlock their
potential.
Optimum Nutrition's credentials have been helping athletes of
all kinds for over 35 years. From Olympians and Paralympians
to footballers, cricketers, physique athletes, personal trainers,
and everyone in between, it has been the performance nutrition of
choice for those that need the very best from their bodies. The
work features a range of these athletes, from Optimum Nutrition
ambassadors to everyday performers looking to get a little more
from their workout.
"Optimum Nutrition has been trusted for over 35
years," said Colin
Westcott-Pitt, Global Chief Brand
Officer at Glanbia Performance Nutrition. "We've always
believed that elite athletes and everyday people can do
extraordinary things, and we're proud to support more people in
achieving their goals than any other brand in our category."
The work was developed in partnership with creative consultancy
Cahill&Partners, who have been working with Optimum Nutrition
since 2017. "When it comes to working out, absolutely everyone has
a little more to give," said Patrick
Cahill, Founder and Creative Director at
Cahill&Partners. "This work boils down a complex category
offering into a simple takeaway: we all have more inside us. An
extra set. Another lap. You just need to know how to find
it."
The platform launches with a multi-channel global launch
campaign across digital TV, social, print, and POS channels. This
will be followed by specific local market executions, starting with
the UK campaign extension 'There's more in all of us', showcasing
diverse, high-profile UK athletes reaching their unique
potential.
View the UK spot here and the global spot here.
About Optimum Nutrition®
Part of Glanbia Performance Nutrition, Optimum Nutrition is the
world's #1 sports nutrition brand producing a wide variety of
delicious, high-quality nutritional food supplements and beverages
to support an active and healthy lifestyle, including protein
powders, ready-to-drink shakes and beverages, energy + hydration
products, ready-to-eat bars, multivitamins and more. For over 35
years, Optimum Nutrition has set the standard for trusted products
and proudly produces Optimum Nutrition Gold Standard 100% Whey™,
which is the most nominated and reviewed protein powder in the
world. Optimum Nutrition products are sold in 90 plus countries
around the world and can be found in specialty and mass retail
stores, gyms and fitness centers, and most online retailers. For
more information, visit OptimumNutrition.com and follow the
brand on Facebook, TikTok, Instagram, Twitter, and
YouTube.
About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of
Glanbia (ISE/LSE: GLAPF), a global nutrition company. GPN's mission
is to inspire people everywhere to achieve their performance and
healthy lifestyle goals through their leading health and wellness
brands, which include Optimum Nutrition®,
SlimFast®, think!®, Isopure®,
Amazing Grass® and BSN®, among others. Global
revenues for GPN in 2021 were approximately $1.4 billion. Visit
GlanbiaPerformanceNutrition.com or Glanbia.com to learn more.
Follow us on Twitter, Instagram, and LinkedIn.
Credits:
Client: Optimum
Nutrition®:
Chief Brand
Officer: Colin
Westcott-Pitt
VP Consumer & Brand Strategy: Aileen
Donoghue
Director, Optimum Nutrition: Mark
Ryan
Marketing Director, UK: Clafoutie Sintive
Creative Partner: Cahill&Partners
Creative
Director: Patrick Cahill
Creative Director: Christian
Duffy
Agency Producer: Anthony
Moschini
Designer: Jason Murray
Brand Strategist: Dee Charlemagne
Production Partners:
Director: Justin Schaefers
Production Company: Wandering Goose
DoP / Producer:
Max Montgomery
Producer: Matt Spark
Post-production and editorial: Unreasonable
Studios
Editor: Joseph
Hung
Post Producer: Teddy Popick
3D Artist: Rigo Hernandez
Illustrator: Jeremy Kivett
Photographer: Sam Benard
Sound Designer (global work): Eric
Hoffman @Mr Bronx
Music supervisor (global work):
Peter Gannon @Halo
Music
Sound Designer (UK Work): Thomas Arsenault
Music composer (UK work): Eric
Maltz
(Additional footage provided by Be The Fox and Bright
Black Studios.)
1 Source: Euromonitor International Limited;
Consumer Health 2023 edition, Sports Protein Powder category, %
retail value share, 2022 data.
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SOURCE Glanbia Performance Nutrition (NA), Inc.