TIDMOCI
RNS Number : 6367L
Oakley Capital Investments Limited
14 September 2021
14 September 2021
Oakley Capital Investments Limited
Oakley Capital Investments Limited(1) ("OCI") is pleased to
announce that Oakley Capital Origin Fund(2) ("Origin Fund") has
reached an agreement to acquire Seedtag, a leader in contextual
advertising in EMEA and Latin America.
OCI's indirect contribution via the Origin Fund will be GBP7
million.
Note that the above figure only relates to OCI's share of Origin
Fund's overall investment in Seedtag.
OCI's liquid resources available for future deployment
(including this transaction) are estimated to be GBP152
million.
Further details on the transaction can be found in the below
announcement from Oakley Capital(3) .
Oakley Capital invests in contextual advertising leader
Seedtag
-- Seedtag is a leader in the $4.5bn contextual advertising market which is expected to experience
double-digit growth to 2025
-- Seedtag combines best-in-class technology and strong partnerships with leading brands and
premium publishers
-- Funding will support expansion into the US and investments in technology and product
Oakley Capital is pleased to announce that Oakley Capital Origin
Fund ("Origin Fund") is investing $35 million to acquire a minority
stake in Seedtag, a leader in contextual advertising in EMEA and
Latin America.
Founded in Madrid in 2014, Seedtag helps brands and agencies to
deliver digital advertising that is directly relevant to the
content that readers are consuming. Oakley's investment will
support the Company's expansion into the US and fund further
investment in its contextual AI technology at a time of profound
change for the advertising industry.
Over the coming years, the increasing importance of consumer
privacy and GDPR rules is expected to drive a shift away from
third-party cookies, and advertisers will no longer be able to
reach target audiences by leveraging user browsing history. As a
result, brands and agencies are searching for reliable alternatives
that help them to understand consumer interests while targeting
priority audiences.
Seedtag's proprietary software does not rely on the use of
cookies and so is best positioned to provide a deep understanding
of consumer interests, build a contextual strategy that is based on
data and gather a range of insights that can help brands to market
themselves more effectively. The Company's machine learning engine
was developed in-house and can analyse 10,000 articles a minute,
providing human-like understanding of text and images.
Seedtag has expanded rapidly across Europe and Latin America
thanks to its best-in-class technology, differentiated product
offering, and strong relationships, with revenues forecast to
increase 60% this year to $80m. The Company's clients include blue
chip brands such as Universal and Adidas, as well as agencies such
as WPP and Havas. Seedtag also partners with premium publishers
including the FT, The Guardian, and Sky that reach a combined
audience of over 500 million unique users.
The partnership developed out of a long-standing relationship
between Oakley partners and Seedtag's founders, who were attracted
to Oakley's deep media expertise and strong track record in growing
digital businesses organically, via M&A and across
international markets.
Origin's investment in Seedtag continues Oakley's successful
track record in backing digital businesses in the B2B space.
Earlier this year, Origin invested in ECOMMERCE ONE, a leading
provider of ecommerce software in the DACH region. Other similar
investments by Oakley include leading global web hosting software
provider WebPros, and ERP software providers Ekon and PRIMAVERA
(both combined to create Grupo Primavera).
Peter Dubens, Managing Partner of Oakley Capital, commented:
"Oakley's investment in Seedtag demonstrates our continuing
ability to source proprietary deals from across our network and in
attractive sectors. An increasing focus on consumer privacy and
brand safety is driving growth in contextual advertising, and we
believe Seedtag is well-placed to harness this exciting opportunity
thanks to a combination of best-in-class technology, strong
commercial relationships and an impressive management team."
Albert Nieto, co-CEO of Seedtag, commented:
"Oakley's investment and expertise will support our strategy to
develop Seedtag into a worldwide leader in contextual advertising.
We look forward to offering US brands, agencies and publishers our
contextual solutions as we expand into new markets."
Jorge Poyatos, co-CEO of Seedtag, commented:
"Oakley's deep expertise and strong track record in growth,
technology and media make them the best partner to support the
development and rollout of Seedtag's AI technology on a global
scale. Together we are fully committed to offering best-in-class
advertising solutions in a privacy-first world."
- ends -
For further information please contact:
Oakley Capital Limited
+44 20 7766 6900
Steven Tredget, Investor Relations
Greenbrook Communications Limited
+44 20 7952 2000
Alex Jones / Michael Russell
Liberum Capital Limited (Financial Adviser & Broker)
+44 20 3100 2000
Chris Clarke / Darren Vickers / Owen Matthews
Notes:
LEI Number: 213800KW6MZUK12CQ815
(1) About Oakley Capital Investments Limited ("OCI")
OCI is a Specialist Fund Segment ("SFS") traded investment
vehicle that aims to provide shareholders with consistent long-term
capital growth in excess of the FTSE All-Share Index by providing
liquid access to private equity returns through investment in the
Oakley Funds.
A video introduction to OCI is available at
https://oakleycapitalinvestments.com/videos/
The contents of the OCI website are not incorporated into, and
do not form part of, this announcement.
(2) The Oakley Funds
Oakley Capital Private Equity L.P. and its successor funds,
Oakley Capital Private Equity II, Oakley Capital Private Equity
III, Oakley Capital IV and Oakley Capital Origin Fund are unlisted
lower-mid to mid-market private equity funds that aim to provide
investors with significant long-term capital appreciation. The
investment strategy of the Funds is to focus on buy-out
opportunities in industries with the potential for growth,
consolidation and performance improvement.
(3) Oakley Capital, the Investment Adviser
Founded in 2002, Oakley Capital Limited has demonstrated the
repeated ability to source attractive growth assets at attractive
prices. To do this it relies on its sector and regional expertise,
its ability to tackle transaction complexity and its deal
generating entrepreneur network.
Important information
Specialist Fund Segment securities are not admitted to the
Official List of the Financial Conduct Authority. Therefore, the
Company has not been required to satisfy the eligibility criteria
for admission to listing on the Official List and is not required
to comply with the Financial Conduct Authority's Listing Rules.
The Specialist Fund Segment is intended for institutional,
professional, professionally advised and knowledgeable investors
who understand, or who have been advised of, the potential risk
from investing in companies admitted to the Specialist Fund
Segment.
This announcement may include "forward-looking statements".
These forward-looking statements are statements regarding the
Company's objectives, intentions, beliefs or current expectations
with respect to, amongst other things, the Company's financial
position, business strategy, results of operations, liquidity,
prospects and growth. Forward-looking statements are subject to
risks and uncertainties because they relate to events and depend on
circumstances that may or may not occur in the future. Accordingly
the Company's actual future financial results, operational
performance and achievements may differ materially from those
expressed in, or implied by, the statements. Given these
uncertainties, prospective investors are cautioned not to place any
undue reliance on such forward-looking statements, which speak only
as at the date of this announcement. The Company expressly
disclaims any obligation or undertaking to update or revise any
forward-looking statements contained herein to reflect actual
results or any change in the Company's expectations with regard to
them or any change in events, conditions or circumstances on which
any such statements are based unless required to do so by the
Financial Services and Markets Act 2000, the Listing Rules or
Prospectus Regulation Rules of the Financial Conduct Authority or
other applicable laws, regulations or rules.
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END
ACQDKNBNKBKBACD
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