TIDMOCI
RNS Number : 8350T
Oakley Capital Investments Limited
27 July 2022
27 July 2022
Oakley Capital Investments Limited
Oakley Capital Investments Limited(1) ("OCI") is pleased to
announce that Oakley Capital Origin Fund(2) ("Origin") has reached
an agreement to sell part of its stake in Seedtag to private equity
investor Advent International ("Advent").
OCI's look-through share of proceeds is expected to be c.GBP13
million, representing an increase of 4 pence per share to the
Company's NAV as at 30 June 2022.
Further details on the transaction can be found in the below
announcement from Oakley Capital(3) .
Oakley Capital agrees partial exit from Seedtag
Oakley Capital ("Oakley") is pleased to announce that Oakley
Capital Origin Fund ("Origin") has reached an agreement to sell
part of its stake in Seedtag to private equity investor Advent
International ("Advent").
Founded by Jorge Poyatos and Albert Nieto in Madrid in 2014,
Seedtag is the leader in contextual advertising in EMEA and LATAM.
The Company helps brands and agencies deliver digital advertising
that is directly relevant to the content that readers are
consuming, meeting growing market demand for cookie-less solutions
that protect brands and prioritise consumer privacy.
Oakley leveraged its deep media expertise and strong track
record growing digital businesses to invest in Seedtag in 2021,
attracted by its proprietary AI technology and entrepreneurial
team, and in order to support the company's international
expansion. Since 2021, Oakley has supported Seedtag's launch into
North America as well as the strategic acquisition of KMTX
(previously Keymantics), a leading French company specialised in
building AI models to optimise and automate performance marketing
campaigns. During Oakley's ownership, Seedtag has grown revenues
and earnings significantly ahead of forecast.
Partnering with Advent will enable Seedtag to leverage its
significant expertise in marketing and data, accelerate its
expansion into the US, the world's largest advertising market, as
well as provide additional firepower for additional M&A and
investment in the company's contextual product suite.
Jorge Poyatos and Albert Nieto will continue to lead Seedtag
from both its Spanish and US headquarters.
Seedtag co-Founders & co-CEOs Jorge Poyatos and Albert Nieto
said: "In partnership with Oakley, we have made strong progress in
our business plan, driving top-line growth, pursuing strategic
acquisitions and further professionalising the business. We see
tremendous opportunity to grow Seedtag further as profound changes
in the advertising industry drive demand for our contextual
advertising services that enhance both brand awareness and
security. We look forward to partnering with Advent and Oakley to
take full advantage of these opportunities."
Oakley Capital Managing Partner Peter Dubens said: "What first
attracted us to invest behind Seedtag were two highly ambitious,
ex-Google entrepreneurs with a vision to create a leader in
advertising technology, and a market-leading product that addressed
the increasing focus on consumer privacy. This is a terrific
combination that has delivered strong outcomes. We are pleased to
continue our partnership with Jorge and Albert, and welcome Advent
as together we position the company for the next stage of its
growth plan. Seedtag remains Oakley's third platform investment in
Iberia, a cornerstone region for the firm, alongside market-leading
property portal idealista and business software provider Grupo
Primavera.
Gonzalo Santos, Managing Director at Advent International and
Head of Spain, said : "Seedtag has established itself as a leading
player in Europe and Latin America in the very dynamic contextual
advertising sector. We are delighted to partner with Jorge and
Albert as they continue to build on this momentum. With our
international presence and deep sector expertise, Advent will work
with the Seedtag management team to further expand the business
internationally. We look forward to supporting this hugely exciting
business to grow and scale-up and to taking it to the next
level."
- ends -
For further information please contact:
Oakley Capital Limited
+44 20 7766 6900
Steven Tredget
Greenbrook Communications Limited
+44 20 7952 2000
Rob White / Michael Russell
Liberum Capital Limited (Financial Adviser & Broker)
+44 20 3100 2000
Chris Clarke / Darren Vickers / Owen Matthews
Notes:
LEI Number: 213800KW6MZUK12CQ815
(1) About Oakley Capital Investments Limited ("OCI")
OCI is a Specialist Fund Segment ("SFS") traded investment
vehicle that aims to provide shareholders with consistent long-term
capital growth in excess of the FTSE All-Share Index by providing
liquid access to private equity returns through investment in the
Oakley Funds.
A video introduction to OCI is available at
https://oakleycapitalinvestments.com/videos/
The contents of the OCI website are not incorporated into, and
do not form part of, this announcement.
(2) The Oakley Funds
Oakley Capital Private Equity L.P. and its successor funds,
Oakley Capital Private Equity II, Oakley Capital Private Equity
III, Oakley Capital IV, Oakley Capital V and Oakley Capital Origin
Fund are unlisted lower-mid to mid-market private equity funds that
aim to provide investors with significant long-term capital
appreciation. The investment strategy of the Funds is to focus on
buy-out opportunities in industries with the potential for growth,
consolidation and performance improvement.
(3) Oakley Capital, the Investment Adviser
Founded in 2002, Oakley Capital Limited has demonstrated the
repeated ability to source attractive growth assets at attractive
prices. To do this it relies on its sector and regional expertise,
its ability to tackle transaction complexity and its deal
generating entrepreneur network.
Important information
Specialist Fund Segment securities are not admitted to the
Official List of the Financial Conduct Authority. Therefore, the
Company has not been required to satisfy the eligibility criteria
for admission to listing on the Official List and is not required
to comply with the Financial Conduct Authority's Listing Rules.
The Specialist Fund Segment is intended for institutional,
professional, professionally advised and knowledgeable investors
who understand, or who have been advised of, the potential risk
from investing in companies admitted to the Specialist Fund
Segment.
This announcement may include "forward-looking statements".
These forward-looking statements are statements regarding the
Company's objectives, intentions, beliefs or current expectations
with respect to, amongst other things, the Company's financial
position, business strategy, results of operations, liquidity,
prospects and growth. Forward-looking statements are subject to
risks and uncertainties because they relate to events and depend on
circumstances that may or may not occur in the future. Accordingly
the Company's actual future financial results, operational
performance and achievements may differ materially from those
expressed in, or implied by, the statements. Given these
uncertainties, prospective investors are cautioned not to place any
undue reliance on such forward-looking statements, which speak only
as at the date of this announcement. The Company expressly
disclaims any obligation or undertaking to update or revise any
forward-looking statements contained herein to reflect actual
results or any change in the Company's expectations with regard to
them or any change in events, conditions or circumstances on which
any such statements are based unless required to do so by the
Financial Services and Markets Act 2000, the Listing Rules or
Prospectus Regulation Rules of the Financial Conduct Authority or
other applicable laws, regulations or rules.
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END
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