TIDMSFOR
RNS Number : 0228Z
S4 Capital PLC
20 January 2022
20 January 2022
S(4) CAPITAL PLC
("S(4) Capital" or the "Company")
Notification of a transaction by a Person Discharging Managerial
Responsibilities ("PDMR")
The Company received notification on 19 January 2022 that Sir
Martin Sorrell, a PDMR, had bought 10,000 ordinary shares of
GBP0.25 each at a price of GBP5.244550 each (for an aggregate price
of GBP 52,445.50 ).
Following this purchase, Sir Martin Sorrell holds 54,229,594
ordinary shares in the Company. Additionally, he has previously
donated, in aggregate, 3,910,000 ordinary shares in the Company to
the UBS Donor Advised Foundation. Together these represent
approximately 10.5% of the entire issued share capital of the
Company.
The notification below is made in accordance with the
requirements of MAR.
a) Name Sir Martin Sorrell
2. Reason for the Notification
--------------------------------------------------------------
a) Position/status Executive
----------------- -------------------------------------------
b) Initial Initial
notification/
Amendment
----------------- -------------------------------------------
3. Details of the issuer, emission allowance
market participant, auction platform,
auctioneer or auction monitor
--------------------------------------------------------------
a) Name S(4) Capital plc
----------------- -------------------------------------------
b) LEI LEI: 21380068SP9V65KPQN68
----------------- -------------------------------------------
4. Details of the transaction(s):section
to be repeated for (i) each type
of instrument; (ii) each type of
transaction; (iii) each date; and
(iv)each place where transactions
have been conducted
--------------------------------------------------------------
a) Description Ordinary shares of 25 pence
of the each
financial
instrument,
type
of instrument
----------------- -------------------------------------------
Identification GB00BFZZM640
code
----------------- -------------------------------------------
b) Nature Share purchase
of the
transaction
----------------- -------------------------------------------
c) Price(s) Price Volume
and volume(s)
----------------- ----------------------- ------------------
GBP5.244550 10,000
----------------------- ------------------
d) Aggregated Aggregate Aggregate Aggregate
information Price Volume total
Aggregated
volume
----------------- ------------- ------------- -------------
GBP5.244550 10,000 GBP52,445.50
------------- ------------------------------------ -------------
e) Date 19 January 2022
of the
transaction
----------------- -------------------------------------------
f) Place London Stock Exchange (XLON)
of the
transaction
----------------- -------------------------------------------
Enquiries:
S4 Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell (Executive Chairman)
Powerscourt Tel: +44 (0)7970 246 725
(PR Adviser to S4 Capital plc)
Elly Williamson
Jane Glover
About S(4) Capital
S(4) Capital (SFOR.L) is the tech-led, new age/new era digital
advertising and marketing services company, established by Sir
Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved by integrating leading businesses in three practice areas:
content, data&digital media and technology services, along with
an emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2021 digital accounted for
approximately 60% or $420-450 billion of total global advertising
spend of $700-750 billion (excluding over $500 billion of trade
promotion marketing, the primary target of the Amazon advertising
platform) and projects that by 2022 total global advertising spend
will expand to $770-850 billion and digital's share will grow to
approximately 65% and by 2024 to approximately 70%, accelerated by
the impact of covid-19.
In 2018, S(4) Capital combined with MediaMonks, the leading
AdAge A-listed creative digital content production company led by
Victor Knaap and Wesley ter Haar, and then with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin.
Since then, MediaMonks and MightyHive have combined with more than
25 companies across content, data&digital media and technology
services. For a full list, please see the S(4) Capital website . In
August 2021, S(4) Capital launched its unitary brand by merging
MediaMonks and MightyHive into Media.Monks, represented by a
dynamic logo mark that features MightyHive's iconic hexagon. As the
operational brand, Media.Monks underpins S(4) Capital 's agility,
digital knowledge and efficiency and is the next step in delivering
on its foundational promise to unify content, data&digital
media and technology services.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Mary Basterfield and Scott Spirit all joined the S(4) Capital Board
as Directors. The S(4) Capital Board also includes Rupert Faure
Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan,
Naoko Okumoto, Margaret Ma Connolly, Peter Rademaker and Miles
Young.
The Company now has well over 7,500 people in 33 countries
across the Americas, Europe, the Middle East and Africa and
Asia-Pacific and a current market capitalisation of approximately
GBP3.0billion (c.$4.0billion) and would rank inside the FTSE 150.
It achieved Unicorn status in a little over one year, unique in the
advertising and marketing services industry. Sir Martin was CEO of
WPP for 33 years, building it from a GBP1 million "shell" company
in 1985 into the world's largest advertising and marketing services
company with a market capitalisation of over GBP16billion on the
day he left. Today its market capitalisation is GBP13.8 billion.
Prior to that Sir Martin was Group Financial Director of Saatchi
& Saatchi Company Plc for nine years.
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END
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