TIDMSFOR
RNS Number : 7134P
S4 Capital PLC
22 June 2022
22 June 2022
S4 Capital plc
("S(4) Capital" or the "Company")
Notification of a transaction by a Person Closely Associated
("PCA") of a Person Discharging Managerial Responsibilities
("PDMR")
The Company was notified on 21 June 2022 that SEF4 Investment
SCSp had transferred directly to an investor in SEF4 Investment
SCSp 1,218,246 ordinary shares of 0.25p each in the capital of the
Company ("Shares") ( 0.22 % of the entire issued share capital of
the Company). This transfer to the investor in SEF4 Investment SCSp
represents a conversion of its existing indirect interest in the
Shares into a direct interest in the Shares rather than a disposal.
SEF4 Investment SCSp is deemed to be a PCA of Daniel Pinto, a
Non-Executive Director of S (4) Capital, because SEF4 Investment
SCSp is managed by Stanhope Capital, of which Daniel Pinto is the
Chief Executive . Daniel Pinto was not involved in the conversion
process which SEF4 Investment SCSp was contractually committed to
undertake.
Following the above transfer, SEF4 Investment SCSp continues to
hold 14,711,950 Shares, representing approximately 2.65 % of the
entire issued share capital of the Company.
The Notification of Dealing Form can be found below. This
notification is made in accordance with the requirements of the
Market Abuse Regulation.
Details of the person discharging managerial responsibilities/person
1 closely associated
a) Name
SEF4 Investment SCSp
------------------------- -------------------------------------------------------------
Reason for the Notification
2
----------------------------------------------------------------------------------------
a) Position/status PCA of non-executive director Daniel
Pinto
------------------------- -------------------------------------------------------------
b) Initial notification/ Initial
Amendment
------------------------- -------------------------------------------------------------
Details of the issuer, emission allowance market
3 participant, auction platform, auctioneer or auction
monitor
----------------------------------------------------------------------------------------
a) Name S(4) Capital plc
------------------------- -------------------------------------------------------------
b) LEI LEI: 21380068SP9V65KPQN68
------------------------- -------------------------------------------------------------
Details of the transaction(s): section to be repeated
4 for (i) each type of instrument; (ii) each type
of transaction; (iii) each date; and (iv) each place
where transactions have been conducted
----------------------------------------------------------------------------------------
a) Description Ordinary shares of 25 pence each
of the financial
instrument,
type of instrument
------------------------- -------------------------------------------------------------
Identification GB00BFZZM640
code
------------------------- -------------------------------------------------------------
b) Nature of Share sale
the transaction
------------------------- -------------------------------------------------------------
c) Price(s) Price Volume
and volume(s)
------------------------- ------------------------------------ -----------------------
GBPNIL (non-cash consideration) 1,218,246
------------------------------------ -----------------------
d) Aggregated Aggregate Aggregate Aggregate total
information Price volume
Aggregated
volume
------------------------- ------------------------- ----------------- ---------------
GBPNIL (non-cash 1,218,246 GBPN/A
consideration)
------------------------- ------------------------------------------------ ---------------
e) Date of the 21 June 2022
transaction
------------------------- -------------------------------------------------------------
f) Place of London
the transaction
------------------------- -------------------------------------------------------------
Enquiries:
S(4) Capital plc Tel: +44 (0)20 3793 0003/+44 (0)20 3793
0007
Sir Martin Sorrell (Executive Chairman)
Powerscourt Tel: +44 (0)778 670 2526
(PR Adviser to S(4) Capital plc)
Robin O'Kelly
Jane Glover
About S (4) Capital
S(4) Capital plc (SFOR.L) is the tech-led, new age/new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved by integrating leading businesses in three practice areas:
content, data&digital media and technology services, along with
an emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2021 digital accounted for
approximately 60% or $420-450 billion of total global advertising
spend of $700-750 billion (excluding over $500 billion of trade
promotion marketing, the primary target of the Amazon advertising
platform) and projects that by 2022 total global advertising spend
will expand to $770-850 billion and digital's share will grow to
approximately 65% and by 2024 to approximately 70%, accelerated by
the impact of covid-19.
In 2018, S(4) Capital combined with MediaMonks, the leading
AdAge A-listed creative digital content production company led by
Victor Knaap and Wesley ter Haar, and then with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S.
Martin.
Since then, MediaMonks and MightyHive combined with more than 25
companies across content, data&digital media and technology
services. For a full list, please see the S(4) Capital website.
In August 2021, S(4) Capital launched its unitary brand by
merging MediaMonks and MightyHive into Media.Monks, represented by
a dynamic logo mark that features MightyHive's iconic hexagon. As
the operational brand, Media.Monks underpins S(4) Capital's
agility, digital knowledge and efficiency and is the next step in
delivering on its foundational promise to unify content,
data&digital media and technology services.
Victor Knaap, Wesley ter Haar, Christopher Martin, Mary
Basterfield and Scott Spirit all joined the S(4) Capital Board as
Directors. The S(4) Capital Board also includes Rupert Faure
Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan,
Naoko Okumoto, Margaret Ma Connolly and Miles Young.
The Company now has over 9,000 people in 33 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
current market capitalisation of approximately GBP1.4 billion
(c.$1.7 billion) and would rank in the FTSE 200. It achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry. Sir Martin was CEO of WPP for 33
years, building it from a GBP1 million "shell" company in 1985 into
the world's largest advertising and marketing services company with
a market capitalisation of over GBP16 billion on the day he left.
Today its market capitalisation is GBP9.0 billion, dropping into
third place behind both Omnicom and Publicis for the first time
ever. Prior to that Sir Martin was Group Financial Director of
Saatchi & Saatchi Company Plc for nine years.
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END
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