TIDMSDG
RNS Number : 2995K
Sanderson Design Group PLC
01 September 2021
For immediate release 1 September 2021
SANDERSON DESIGN GROUP PLC
("Sanderson Design Group", the "Company" or the "Group")
Launch of new Direct-to-Consumer brand - Archive by Sanderson
Design
Exclusive partnership with Selfridges for launch of maximalist
brand for new customer demographic
Sanderson Design Group PLC (AIM: SDG), the luxury interior
design and furnishings group, announces the online launch today of
a new brand, Archive by Sanderson Design, which will be sold from a
dedicated brand website and also, from next month, through an
exclusive retail partnership with Selfridges, the leading
international fashion retailer.
The Archive by Sanderson Design brand reinterprets heritage
designs in inventive compositions and elaborate colourways for a
fashion-forward, maximalist audience who are not currently served
by the Company's existing brands or routes to market.
The exclusive retailer partnership with Selfridges will include
a brand launch next month at Selfridges' flagship store on London's
Oxford Street. Selfridges' website will also host the new brand's
products.
The brand's first collection comprises a small capsule range of
wallpapers, fabrics, cushions and lampshades. A made-to-measure
service for curtains, blinds and smaller furniture items will be
provided on the brand's website as part of developing the brand as
a lifestyle offering.
The launch of Archive by Sanderson Design reflects key elements
of the Company's growth strategy, particularly in advancing the
Group's digital strategy with a direct to consumer offering that
targets a new consumer demographic for the Group. This customer
targeting enables the Group to develop its own e-commerce channel
whilst protecting the Company's traditional routes to market.
The new brand also achieves the strategic aim of leveraging the
Company's design archive, both through the use of heritage designs
that have not been seen in the recent past, and through the
re-invention of well-known Morris & Co designs through bold
reinterpretations. The use of the Company's archive should further
optimise the return on investment for this new brand.
The exclusive retail partnership with Selfridges is in line with
the Company's strategy of innovative collaboration to bring the
Company's products to new and existing audiences with the overall
objective of building consumer awareness to drive sales.
Initiatives to drive consumer awareness have recently included
Sanderson's collaboration with Maro Itoje, the England rugby star,
and the Harlequin brand's current TV advertising campaign.
The Archive by Sanderson Design's brand website is at
https://archive.sandersondesigngroup.com
Lisa Montague, Chief Executive Officer of Sanderson Design
Group, commented: "We are excited to advance our strategy with this
heritage-powered, innovative brand marketed through a new
direct-to-consumer website. Whilst we continue to invest in our
core brands and sales channels, it is important that we continue to
evolve, as our customers do, and I'm also delighted at the
opportunity to use our archive, which has been aggregated during
more than 150 years, as the basis for our new brand."
For further information:
Sanderson Design Group PLC c/o Buchanan +44 (0) 20
7466 5000
Lisa Montague, Chief Executive Officer
Michael Williamson, Chief Financial
Officer
Caroline Geary, Company Secretary
Investec Bank plc (Nominated Adviser
and Broker) +44 (0) 20 7597 5970
David Anderson / Alex Wright / Ben
Farrow
Buchanan +44 (0) 20 7466 5000
Mark Court / Sophie Wills / Toto
Berger
SDG@buchanan.uk.com
Notes for editors:
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings
company that designs, manufactures and markets wallpapers, fabrics
and paints. In addition, the Company derives licensing income from
the use of its designs on a wide range of products such as bed and
bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson,
Morris & Co., Harlequin, Scion, Anthology and Clarke &
Clarke.
The Company has a strong UK manufacturing base comprising Anstey
wallpaper factory in Loughborough and Standfast & Barracks a
fabric printing factory, in Lancaster. Both sites manufacture for
the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people and its
products are sold worldwide. It has showrooms in London, New York,
Chicago, Paris, Amsterdam and Dubai.
Sanderson Design Group trades on the AIM market of the London
Stock Exchange under the ticker symbol SDG.
For further information please visit:
www.sandersondesigngroup.com
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