TIDMSDG
Sanderson Design Group PLC
20 September 2021
For immediate release 20 September 2021
REACH
SANDERSON DESIGN GROUP PLC
("Sanderson Design Group", the "Company" or the "Group")
Simply Morris pre-launches at Focus 2021
Sanderson Design Group PLC (AIM: SDG), the luxury interior
design and furnishings group, announces the pre-launch by its
Morris & Co. brand of the innovative Simply Morris concept, a
new interpretation of Morris designs where white backgrounds and
fresh colours create a brighter style of maximalism to target
sunshine states in the US, countries in southern Europe and
Australia.
Simply Morris, which represents a highly accessible and on-trend
take on the Morris & Co. archive, is also expected to gain
traction in the brand's wider markets.
The pre-launch of Simply Morris is at Focus 2021, the trade show
that begins in-person today at London's Design Centre Chelsea
Harbour. The concept's main launch showcase is taking place next
month in New York, where the respected interior designer Lindsey
Coral Harper has decorated an Upper East Side luxury apartment with
Simply Morris wallpapers and fabrics. The New York showcase, for
media, influencers and trade customers, begins on 6 October
2021.
The Group has named the style of Simply Morris as Fresh
Maximalism, an evolution of maximalism that captures the romance of
pattern and the optimism of colour alongside the uplifting charm of
the English country garden. This new vision of maximalism is about
interiors that express lightness and joie de vivre, allowing homes
to radiate positivity after Covid-19.
Simply Morris marks the second extension of the Morris & Co
brand. Morris Pure, the brand's neutral concept, was first launched
in 2016 and has sold particularly well in Japan.
Further information on Simply Morris, which will be available
internationally, is at this link:
https://morrisandco.sandersondesigngroup.com/
Lisa Montague, Chief Executive Officer of Sanderson Design
Group, commented: "We started the brief for this new Simply Morris
concept by imagining how Morris designs could be used in a beach
villa. Claire Vallis, our Group Head of Design, then worked with
our design team to create the launch collection, which I am
thrilled with. Simply Morris is an exciting development for the
Morris & Co. brand. Its bright, accessible style leverages
Morris & Co.'s original designs whilst creating a highly
versatile product that represents a lighter, fresher take on
maximalism for sunshine states and all markets. Simply Morris is an
important extension to the Morris & Co. brand portfolio, whose
neutral concept, Morris Pure, has sold particularly well in
Japan."
For further information:
Sanderson Design Group PLC c/o Buchanan +44 (0) 20
7466 5000
Lisa Montague, Chief Executive Officer
Michael Williamson, Chief Financial
Officer
Caroline Geary, Company Secretary
Investec Bank plc (Nominated Adviser
and Broker) +44 (0) 20 7597 5970
David Anderson / Alex Wright / Ben
Farrow
Buchanan +44 (0) 20 7466 5000
Mark Court / Sophie Wills / Toto
Berger
SDG@buchanan.uk.com
Notes for editors:
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings
company that designs, manufactures and markets wallpapers, fabrics
and paints. In addition, the Company derives licensing income from
the use of its designs on a wide range of products such as bed and
bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson,
Morris & Co., Harlequin, Scion, Clarke & Clarke and Archive
by Sanderson Design.
The Company has a strong UK manufacturing base comprising Anstey
wallpaper factory in Loughborough and Standfast & Barracks a
fabric printing factory, in Lancaster. Both sites manufacture for
the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people and its
products are sold worldwide. It has showrooms in London, New York,
Chicago, Paris, Amsterdam and Dubai.
Sanderson Design Group trades on the AIM market of the London
Stock Exchange under the ticker symbol SDG.
For further information please visit:
www.sandersondesigngroup.com
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