Yu Group PLC Appointment of Digital Marketing & Sales Director
20 October 2021 - 5:00PM
RNS Non-Regulatory
TIDMYU.
Yu Group PLC
20 October 2021
Yü Group PLC
("Yü Group" or the "Group")
Appointment of Digital Marketing and Sales Director
Yü Group PLC (AIM: YU.), the independent supplier of gas,
electricity and water to the UK corporate sector, is pleased to
announce the appointment of Adam Young as Digital Marketing and
Sales Director, effective 1 November 2021.
Adam will lead Yü Group's transformation into a data-driven,
'digital by default' business that will further accelerate the
Group's growth, profitability and ability to scale. Adam will work
alongside Jason Prothero, Commercial and Transformation Director,
and be part of Yü Group's further strengthened Executive Committee
reporting directly to the CEO. Adam will replace Simon Smith who is
leaving due to personal reasons.
Adam joins the Group from Arco Limited, where he spent 13 years
working in leadership positions within the digital and marketing
teams. Adam led Arco's transformation from traditional catalogue
marketing to a best-in-class digital product. Prior to this, Adam
spent over ten years at Carlsberg UK, where he helped develop the
company's sales strategy for the UK.
The appointment follows the Group's interim results for the six
months to 30 June 2021 which reported a strong financial and
operational performance alongside positive momentum heading into
the second half of the year.
Bobby Kalar, Group Chief Executive Officer, Commented:
"I am delighted to welcome Adam as our Digital Marketing and
Sales Director. Adam has a proven track record of driving digital
change and will bring relevant expertise and experience to support
our digital transformation programme. This programme will support
our growth strategy by unlocking new routes to market, enabling us
to continue to scale the business and take market share. I would
like to thank Simon for his contribution to Yü Group and wish him
well for the future."
For further information, please contact:
Yü Group PLC
Bobby Kalar
Paul Rawson +44 (0) 115 975 8258
SP Angel Corporate Finance
LLP
Jeff Keating
Bruce Fraser
Caroline Rowe +44 (0) 20 3470 0470
Tulchan Group
Giles Kernick
Olivia Peters
Oliver Norgate +44 (0) 20 7353 4200
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END
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