- Last year, more than one million Orange Sprinkle Donuts were
sold across Canada, raising over
$1.6 million for the Orange Shirt
Society and the Indian Residential School Survivors Society.
- This year's Orange Sprinkle Donut campaign in Saskatchewan is also supporting the James
Smith Cree Nation Community Fund, which is being established for
the community that suffered a horrific tragedy earlier this month
that left 10 people dead and 18 others injured.
- Half of the proceeds from sales of the Orange Sprinkle Donut in
Saskatchewan will go to the James
Smith Cree Nation Community Fund and the other half will be donated
to the Indian Residential School Survivors Society and the Orange
Shirt Society.
TORONTO, Sept. 25,
2022 /CNW/ - Tim
Hortons and its 1,500 restaurant owners across Canada are proud to share that the Orange
Sprinkle Donut fundraising campaign in support of Indigenous
charities is returning on Sept.
30.
More than one million Orange Sprinkle Donuts were sold and more
than $1.6 million was raised in last
year's fundraising campaign in support of residential school
survivors. The concept for the Orange Sprinkle Donut fundraising
campaign was developed by a group of Indigenous Tim Hortons
restaurant owners and after consulting with a number of Indigenous
leaders.
This year in Saskatchewan from
Sept. 30 through Oct. 2, half of the
proceeds from Orange Sprinkle Donut sales will go to the James
Smith Cree Nation Community Fund, which will support hospital and
funeral expenses for victims of the recent tragedy, as well as
initiatives to help with healing the community. The other half
of the proceeds from Orange Sprinkle Donut sales in Saskatchewan will be donated to the Indian
Residential School Survivors Society and the Orange Shirt
Society.
The idea for the Orange Sprinkle Donut campaign originated last
year after the discovery of unmarked graves on the grounds of the
former residential school in Kamloops,
B.C. A Tim Hortons restaurant
co-owned by Shane Gottfriedson and
Joe Quewezance is located a short
distance from the site of the former residential school and became
an impromptu gathering place for people who visited the site to pay
their respects.
Gottfriedson, Quewezance and a number of other Indigenous Tim
Hortons restaurant owners were part of a working group that guided
the launch of the Orange Sprinkle Donut fundraising campaign.
"We're both intergenerational survivors of Indian residential
schools, so it really hit home for us," said Gottfriedson, former
Tk'emlups te Secwepemc First Nation chief and former B.C. regional
chief for the Assembly of First Nations.
"When we heard the amount of money that was eventually raised,
it gave us a huge sense of accomplishment. The Orange Sprinkle
Donut I believe will create a better quality of life for a lot of
our families and a lot of our communities."
"I also want to thank Tim Hortons
and my fellow Tims restaurant owners across Canada who stood beside us in launching this
campaign and are supporting the cause again this year," added
Quewezance. "Last year, it was really important to hear from them
right away, they asked what the brand could do at that time and
that's where the Orange Sprinkle Donut came into play. We've opened
the door here for an opportunity for everyone to find a way to
help."
Orange Shirt Day has been observed on Sept. 30 since 2013, when Phyllis Webstad told her story of her first day
of residential school. She was six years old in 1973, excited to be
wearing her new clothes and going to school for the first time,
only to have her shiny new orange shirt ripped away and learn that
she didn't matter. Her organization, the Orange Shirt Society, and
the Every Child Matters movement she created continue to raise
awareness about Canada's history
of residential schools, along with honouring the survivors and
their families and the children who never returned home. Last year,
the federal government also designated Sept.
30 as the National Day for Truth and Reconciliation.
About Tim
Hortons
In 1964, the first Tim
Hortons® restaurant in Hamilton, Ontario opened its doors and
Canadians have been ordering Tim
Hortons iconic Original Blend coffee, Double-Double™
coffees, Donuts and Timbits® in the years since. Over
the last 55 years, Tim Hortons has
captured the hearts and taste buds of Canadians and has become
synonymous with serving Canada's
favourite coffee. Tim Hortons is
Canada's largest restaurant chain
operating in the quick service industry with nearly 4,000
restaurants across the country. More than a coffee and bake shop,
Tim Hortons is part of the Canadian
fabric and guests can enjoy hot and cold specialty beverages –
including lattes, cappuccinos and espressos, teas and our famous
Iced Capps® – alongside delicious breakfast, sandwiches,
wraps, soups and more. Tim Hortons
has more than 5,100 restaurants in Canada, the United
States and around the world. For more information on
Tim Hortons visit TimHortons.ca
SOURCE Tim Hortons