KUALA
LUMPUR, Malaysia, May 22, 2024
/PRNewswire/ -- On May 21st, JETOUR
Auto made its global RHD products debut at the Malaysia Auto Show,
which marked JETOUR officially entering global RHD market with its
'Travel+' strategy. Guests, media, and partners in
Malaysia gathered at the auto show
to witness JETOUR's new era in the RHD market.
"The launch of RHD models shows that JETOUR's product line
becomes more diverse, capable of meeting users' needs in different
countries and regions. With a profound understanding of market
trends and demands, JETOUR accelerates its global strategic
layout." said Kevin Xu, Vice
President of JETOUR International.
DASHING and X70 PLUS RHD models launched in Malaysia not only retain the popular features
of the product series but also integrate local elements, further
enhancing safety and comfort to meet the needs of young Malaysians
and family users.
As one of the important economies and the second-largest
automotive market in Southeast
Asia, Malaysia is a
strategic RHD market for JETOUR. Over the next five years, JETOUR
plans to develop 80 sales networks in Malaysia and achieve a 150,000-unit sales
target, becoming a mainstream auto brand in Malaysia.
According to Kevin Xu, JETOUR
will build the whole industry chain in Malaysia, including marketing, services,
finance, local manufacturing, and parts localization, and will
export to other markets in Southeast
Asia.
"Malaysia witnessed significant
growth in automotive industry, with nearly 800,000 units sold in
2023. As a new auto brand, JETOUR has made remarkable achievements
of over 1.1 million units sold within only 68 months. We are
confident in JETOUR's performance in Malaysia. In 2025 and 2026, we plan to
introduce more models, including traditional ICE vehicles, PHEVs,
and BEVs, satisfying users' demands for economical and
environment-friendly travel in Malaysia." said Nor Kamalah Binti Hashim,
Director of JETOUR Auto Malaysia.
In the second half of this year, JETOUR will enter markets such
as Indonesia, Thailand, and South
Africa. Continuing with the family travel series represented
by DASHING and X70 PLUS, JETOUR plans to launch RHD models of
off-road travel T series in the first quarter of 2025.
JETOUR Auto has covered over 50 countries and regions, including
the Middle East, Central and
South America, Africa and Asia-Pacific, with more than 600 sales and
service networks. Focusing on globalization, JETOUR has also
proposed the "International Million Strategy": by 2030, it is
expected to establish over 1,600 distribution networks and 10 KD
assembly plants for more than 80 markets worldwide and achieve over
1 million unit sales and 100 billion
yuan in revenue.
With JETOUR's deployment in the RHD market, the
"Travel+" strategy will be further developed and
innovated on both product and marketing, strengthening JETOUR's
position as the premier brand in the global "Travel+" auto
market.
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SOURCE JETOUR AUTO