CARLSBAD, Calif., May 24, 2024
/PRNewswire/ -- K1 RaceGear, a leading provider of high-quality
motorsports safety gear and apparel in the United States, announced today its
partnership with Freem (Free Minds SRL), one of the world's leading
providers of high-quality motorsports safety gear and apparel, as
part of K1 RaceGear's plans for global expansion.
For the past 10 years, K1 RaceGear has continuously evolved and
outperformed market projections by strategically placing their
brand in motorsports segments throughout the US that were prime for
growth and innovation. The market as a whole has elevated its
demand for technological advancement, and while most of the safety
gear industry has sat idle, K1 RaceGear has accelerated its search
for cutting-edge textiles, better functionality, and a much higher
standard of safety for its clients and partners, thus leading K1
RaceGear to Freem.
For over 20 years, Freem has established itself as the unrivaled
leader of innovation and manufacturing quality in the motorsports
world, from karting to automotive racing. Clients past and present
include esteemed drivers such as Charles
Leclerc and Lando Norris, and
manufacturers including Audi, AMG, Toyota, and Hyundai.
"The combination of K1 RaceGear and Freem is only limited by
imagination," says K1 Director of Operations, JR Twedt. "With K1
RaceGear's comprehensive marketing approach and Freem's unmatched
standard of quality, we'll aggressively pursue our mission to bring
innovative safety to every participant in all levels of motorsports
and karting throughout the globe."
"This partnership accelerates K1 RaceGear's growth plan
immensely by adding a brand known for its high-quality and
cutting-edge racing safety gear products to our ever-growing
portfolio, while expanding both brands' presence throughout the
world," continues Twedt. "Through knowledge sharing and
cooperation, our collaborative efforts will considerably enhance
future product advancements for racers and teams everywhere."
Free Minds SRL will continue operations in Italy with its current management team led by
Giuseppe Andretto and Massimo
Foffano.
ABOUT K1 RACEGEAR
Founded by racers 20 years ago, K1 RaceGear is a leading
manufacturer of professional-level racing gear - including suits,
gloves, shoes, and more. During this time, the American company has
gained a reputation for exceptional quality, comfort, durability,
and safety. As a result, winners and champions across various
top-level motorsports choose to wear K1 RaceGear products. This
success has earned the company its slogan, "Winners wear K1: The
Brand of Champions."
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SOURCE K1 RaceGear