QINGDAO,
China, June 22, 2024 /CNW/ -- As the UEFA EURO
2024™ tournament enters its second week, Hisense, a leading global
home appliance and consumer electronics brand, continues to fuel
excitement with its electrifying "Beyond Glory" UEFA EURO 2024™
campaign, solidifying its position as a brand that connects with
fans across the globe.
The campaign centers around the premise of the relentless
pursuit of excellence, resonating with football fans worldwide and
showcasing Hisense's commitment to innovation and quality.
Hisense's captivating commercial showcase at the Berlin Olympic
Stadium serves as a testament to these commitments. The display
prominently features Hisense's Hero products, including ULED TVs,
Laser TVs, embodying the brand's dedication to cutting-edge
technology and exceptional user experiences.
The "Beyond Glory" campaign extends far beyond the Berlin
Olympic Stadium, reaching football fans across 30 markets,
including Germany, Italy, United
Kingdom, France,
Spain, and more. Through a series
of engaging activations, Hisense is capturing fan attention and
immersing them in all the thrills of the tournament.
The slogan "Never Settle for No. 2 Globally" is displayed
throughout EURO 2024™, echoing Hisense's unwavering commitment to
continuous development and technological innovation. Hisense's
dedication is evident in its remarkable achievement of securing the
No. 2 position in global TV shipments for two consecutive years.
The company's Q1 2024 global TV shipment volume share stands at
13.6%, with a global shipment revenue share of 12.1%. Additionally,
Hisense holds the No. 1 position in 100-inch TVs and Laser TVs,
both in 2023 and Q1 2024.
Hisense boasts a rich history of successful marketing campaigns
around major sporting events, including its sponsorship of the UEFA
European Championship™, providing an important platform to showcase
its products and technology to a global audience and connecting
with football enthusiasts in demonstrating the company's dedication
to innovation, quality, and fan engagement.
About Hisense
Hisense is a leading global home
appliance and consumer electronics brand and official partner of
the UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2
globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1
2024. The company has expanded quickly to operate in more than 160
countries and specializes in multi-media goods, home appliances,
and intelligent IT information.
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SOURCE DAS MARKETING CONSULTANTS (SHANGHAI) CO., LTD.