Spearheading the Next Generation of Cooking,
this air fryer innovation is the first ever PowerXL™ countertop
appliance that cooks with the power of light and air.
FAIRFIELD, N.J., June 24,
2024 /PRNewswire/ -- PowerXL™, a trusted brand
committed to revolutionizing how people cook and live, has launched
its latest innovation Luminex™ Light Fryer. Now available
exclusively at Target and on Target.com, the Luminex™ Light Fryer
is PowerXL™'s newest air frying kitchen essential for home chefs,
allowing them to cook crispier1, healthier2
meals two times faster.3
The Luminex™ Light Fryer works to combine powerful radiant light
and 360° supercharged hot air circulation to lock in juices, speed
up cooking times, and create a hot, crispy finish. With no preheat
time required, the Luminex™ Light Fryer's radiant heat lamp heats
to 400° in 2.4 seconds4 and features a Skylight View
window that allows users to watch their food cook without losing
heat.
"The PowerXL™ brand is always working to find solutions for
everyone, making life in the kitchen easier for any home cook,
which is why we are so excited for consumers to be able to get
their hands on the Luminex™ Light Fryer," said Renee Seaman, Head of Marketing for North America at Spectrum Brands. "With summer
activities and entertaining in full swing, this launch came at the
perfect time for those looking to upgrade to a faster and more
efficient option."
The Luminex™ Light Fryer is bringing the next generation of
cooking right to consumers' kitchen counters as the first-ever
PowerXL™ countertop appliance that cooks with the power of light
and air. Equipped with a digital touchscreen, a 'shake' reminder to
help ensure even cooking and all-over crisping, and 12 quick-touch
presets including air fry, bake, roast, broil, grill, chicken,
steak, vegetables, and more, the Luminex™ Light Fryer offers
something for everyone. For convenience and added peace of mind,
it's equipped with an auto shut-off feature, an easy-grip handle
for comfortable, secure control, as well as dishwasher-safe parts
that keep clean up a breeze.
"From simplifying meal prep and quick easy meals to savory
sit-down family dinners, the PowerXL™ Luminex™ Light Fryer can do
it all, which is showcased in the recipes that we created for this
particular appliance," says PowerXL™ Executive Chef Claire Winslow. "With recipes ranging from a
Roast Chicken and Mac & Cheese to Brown Sugar Glazed Salmon and
Cherry Cheesecake, the range of delicious options offer a huge time
saver for time-starved home chefs."
With all PowerXL™ appliances, you have the power to create what
you crave because the appliances are powered by pioneering
innovation that makes cooking quicker, faster, and better! Purchase
the PowerXL™ Luminex™ Light Fryer in-store and online at Target.
Learn more about PowerXL™, the PowerXL™ Luminex™ Light Fryer, as
well as the brand's other products by visiting
http://powerxlproducts.com/.
About PowerXL™
PowerXL™ is out to change the way we
think about our kitchen time and home tasks. We power people to
feel awesome doing the daunting-every day, all day long. We're on a
mission to make it foolproof. So you can feel confident that
whatever you make will be super tasty every time. For more
information about PowerXL™, visit https://powerxlproducts.com/ or
follow @officialpowerxl on social media.
About Spectrum Brands Holdings, Inc.
Spectrum
Brands Holdings is a home-essentials company with a mission to make
living better at home. We focus on delivering innovative products
and solutions to consumers for use in and around the home through
our trusted brands. We are a leading supplier of specialty pet
supplies, lawn and garden and home pest control products, personal
insect repellents, shaving and grooming products, personal care
products, and small household appliances. Helping to meet the needs
of consumers worldwide, Spectrum Brands offers a broad portfolio of
market-leading, well-known and widely trusted brands including
Tetra®, DreamBone®, SmartBones®,
Nature's Miracle®, 8-in-1®,
FURminator®, Healthy-Hide®, Good
Boy®, Meowee!®, OmegaOne®,
Spectracide®, Cutter®, Repel®, Hot
Shot®, Rejuvenate®, Black Flag®,
Liquid Fence®, Remington®, George Foreman®, Russell Hobbs®, BLACK +
DECKER®, PowerXL®, Emeril
Lagasse®, and Copper Chef®. For more
information, please visit www.spectrumbrands.com. Spectrum Brands –
A Home Essentials Company™.
[1] vs. cooking in a standard microwave
oven
[2] air frying vs. deep fat frying French
fries
[3] air frying vs. cooking frozen fries in a
conventional electric convection oven
[4] at
radiant heat lamp
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SOURCE Spectrum Brands Holdings, Inc.