- Full-year sales: €8,266m; +3.2%, +5.0% LFL1
- Operating Result from Activity (ORfA): €802m, +10.5%
compared to 2023
- Operating margin: 9.7% (9.1% in 2023)
- Adjusted2 net profit of €422m, compared to €386m in
2023
- Free cash flow of €260m and financial leverage stable
at 1.8x EBITDA
- Proposed dividend at the General Meeting: €2.80 per
share (+6.9% compared to 2023)
- 2025 Outlook: another year of organic sales growth and
further increase in ORfA
Regulatory News:
Statement by Stanislas de Gramont, Chief Executive Officer of
Groupe SEB (Paris:SK):
“Groupe SEB confirmed in 2024 its return to sustained growth.
Our sales increased by 5% organically and our Operating Result from
Activity by 10%, bringing the operating margin to 9.7%, in line
with our ambitions.
The Consumer business was the driver of this dynamic with an
overall organic growth of 6%, including 9% outside of China, driven
by favorable markets and a good pace of new product launches in our
major product families. We have returned to solid performance in
Western Europe and North America, while continuing to achieve
double-digit growth in Eastern Europe and South America. In China,
Supor has strengthened its leadership despite a still weak market.
Other Asian countries posted slight growth for the year.
The Professional division consolidated its performance after an
exceptional year in 2023. Sales, supported by international
expansion, remain at a historically high level.
2024 was also marked by major strategic developments: the launch
of a hub in China for Professional Coffee and the strengthening of
our expertise in Professional Culinary with the acquisition of
Groupe Sofilac, completed by the acquisition of La Brigade de Buyer
in early 2025.
Bolstered by these successes and the commitment of our teams, we
are approaching 2025 with ambition and confidence. In an
environment that remains uncertain, we anticipate another year of
organic sales growth and a further increase in Operating Result
from Activity.”
Consolidated financial results
(in €m)
2023
2024
Changes 2023/2024
Sales
8,006
8,266
+3.2%
+5.0% LFL
Operating Result from Activity
(ORfA)
726
802
+10.5%
Net profit, Group share
386
232
Adjusted* net profit, Group
share
386
422
+9.3%
Adjusted EBITDA
985
1,042
+5.8%
Net debt as of 12/31
1,769**
1,926**
+€157m
Dividend per share
€2.62
€2.80***
+6.9%
% calculated on non-rounded figures * for the provision covering
the full amount of the fine imposed by the French Competition
Authority (€189.5m) ** including respectively €358m and €311m due
to IFRS 16 in 2023 and 2024 *** recommended dividend at the Annual
General Meeting of May 20, 2025
SALES
Groupe SEB achieved sales of €8,266m in 2024, up 5.0% LFL (and
by 3.2% on a reported basis). The currency effect, although still
present with a negative impact of 2.6 points over 12 months
(-€205m), gradually eased off toward the end of the year (-€38m in
the fourth quarter). Additionally, the revenue includes a scope
effect of +0.8% linked to the acquisitions of La San Marco,
Pacojet, Forge Adour and Sofilac.
The Consumer business reported a robust dynamic in 2024,
in overall buoyant markets driven by innovation. It achieved strong
organic sales growth of 6%, or 9% excluding China, despite a still
complex geopolitical and macroeconomic environment. Over the year,
the Group confirmed its return to solid growth in Western Europe
and North America, while continuing its double-digit expansion in
Eastern Europe and South America. In China, despite a slight
decline in annual sales, Supor continued to gain market share, in a
still-weak environment. In Asia excluding China, sales posted a
slight increase over the year.
The Professional business experienced a year of
consolidation with a decline in organic sales of 4.5%, on the back
of an exceptional 2023 (+27% LFL). 2024 remains the second-best
year on record in terms of sales for Professional Coffee, despite
fewer deliveries under large deals. Core business nevertheless
performed well, with organic growth of around 7% over the year.
OPERATING RESULT FROM ACTIVITY (ORfA)
In 2024, the Group achieved an ORfA of €802m, up 10.5%
compared to 2023 (€726m). The Operating margin thus stood at
9.7% of sales, compared to 9.1% in 2023. The LFL increase in
ORfA versus 2023 is due to the following factors:
- a positive volume effect of €169m, due to the good
volume momentum in the Consumer business,
- a decline in the cost of sales by €135m: effect of cost
reductions in 2023, new gains in 2024 and a better industrial
absorption,
- an unfavorable price-mix effect of -€20m reflecting the
enriched product mix, driven by innovation, and also the price
reinvestments intended to support sales momentum, and made possible
by the decline in cost of sales,
- a €62m increase in investment in growth drivers,
sustaining growth through enhanced innovation and activation,
- a slight rise of €34m in sales and marketing expenses,
combining strengthened commercial actions and stability in
administrative expenses.
These changes are accompanied by negative currency effects of
-€120m, concentrated on long currencies, and largely offset by
price effects.
OPERATING PROFIT
The Operating profit stands at €540m, compared with €667m
in 2023. It includes a profit-sharing expense of -€33m
(compared with -€24m in 2023), along with increases in other income
and expenses, reaching -€229m. This latter amount primarily
includes a provision for risk covering the full amount of the fine
imposed by the French Competition Authority (-€189.5m). The Group
has decided to appeal to Paris Appeal Court, for the decision to be
annulled.
The 2024 financial result amounts to -€120m, up on 2023 (-€81m),
due to increased financial expenses related to refinancings carried
out by the Group in 2024.
The tax expense is €138m, with an effective tax rate rising from
25.1% in 2023 to 32.7% in 2024 (22.6% corrected by the impact of
the provision for the fine). The charge relating to non-controlling
interests (mainly Supor) is slightly down at -€51m (compared to
-€53m in 2023).
The Group's net profit is €232m, vs. €386m in 2023. As
for the Operating profit, the provision for the fine imposed by the
French Competition Authority explains this decrease. Excluding the
impact of this provision, the Group's adjusted net profit
amounts to €422m, showing an annual increase of 9.3%.
BALANCE SHEET AND CASH FLOW
As of December 31, 2024, consolidated shareholders’ equity
totaled €3,540m, up compared to the end of 2023 (€3,461m).
Net debt as of December 31, 2024 reached €1,926m,
increasing by €157m (including €311m in IFRS 16 debt). This
evolution can be explained by:
- a free cash flow generation of €260m in 2024, lower than
the exceptional level of 2023 (€805m), including mainly: (i) an
increase in operating working capital requirements by €234m. After
reaching a low point at the end of 2023 with 14.6% of sales, it
settled at 16.8% of sales at the end of 2024 due to increased
inventories related to persistent Red Sea disruptions (impact of
approximately +1 point on the WCR as a percentage of sales), and
phasing and geographic mix effects on trade receivables; (ii) and
an increase in net finance costs.
- the inclusion of acquisitions for €139m (including
Sofilac and SEB Alliance investments), dividends paid and
share buybacks.
With an adjusted EBITDA up by 5.8% in 2024 at €1,042m,
the net debt/adjusted EBITDA ratio is thus stable at 1.8x
(1.6x excluding IFRS 16 and M&A).
DIVIDEND
Meeting on February 26, 2025, the Board of Directors proposed
the distribution of a dividend per share of €2.80 in respect of the
financial year 2024, an increase of 6.9% compared to the dividend
paid in 2024 in respect of the financial year 2023.
For shareholders having held registered shares for more than two
years, the dividend will be increased by a loyalty premium of 10%,
taking the total dividend to €3.08 per share (for holdings below
0.5% of the capital for a single shareholder).
The dividend amount will be submitted to the Group’s
shareholders for a vote at the Annual General Meeting to be held on
May 20, 2025, with the coupon detachment date set at June 3, 2025
and the dividend payment date at June 5, 2025.
ACQUISITION
As announced on January 22nd, the Group continues to strengthen
its strategic position in Professional Culinary in 2025, with the
acquisition of La Brigade de Buyer, which brings together the De
Buyer, Sabatier and 32 Dumas brands, symbols of excellence in
cookware and cutlery. La Brigade de Buyer had annual sales of €66m
in 2024, half of which were generated internationally.
OUTLOOK
2024 posted a solid performance. Growth in the Consumer business
remained regular and steady, while core business in Professional
displayed a good momentum, beyond the calendar effect related to
large deals. Moreover, the ORfA showed marked increase, confirming
the robustness of the Group’s model.
In this context, the Group approaches 2025 with confidence and
determination, ready to continue along this trajectory. The
geopolitical and macroeconomic environment remains uncertain, and
seasonality of business will continue to concentrate results
towards the end of the financial year. However, our end markets
should remain buoyant overall, with catalysts linked to our good
product launch dynamic.
The Group thus anticipates another year of organic sales growth
in 2025 and further increase in Operating Result from Activity.
The consolidated and company financial statements for Groupe SEB
at December 31, 2024 were approved by the Board of Directors on
February 26, 2025.
CONSOLIDATED INCOME STATEMENT
(in € millions)
12/31/2024
12/31/2023
12/31/2022
Revenue
8,266.0
8,006.0
7,959.7
Operating expenses
(7,464.3)
(7,280.4)
(7,339.4)
OPERATING RESULT FROM ACTIVITY
(ORfA)
801.7
725.6
620.3
Discretionary and non-discretionary
profit-sharing
(32.9)
(23.8)
(17.6)
RECURRING OPERATING PROFIT
768.8
701.8
602.7
Other operating income and expenses
(228.8)
(34.3)
(55.7)
OPERATING PROFIT (LOSS)
540.0
667.5
547.0
Finance costs
(81.7)
(42.9)
(35.1)
Other financial income and expenses
(38.1)
(37.6)
(45.6)
PROFIT (LOSS) BEFORE TAX
420.2
587.0
466.3
Income tax
(137.5)
(147.6)
(98.0)
PROFIT (LOSS) FOR THE PERIOD
282.7
439.4
368.3
Non-controlling interests
(50.7)
(53.2)
(52.1)
PROFIT ATTRIBUTABLE TO OWNERS OF THE
PARENT
232.0
386.2
316.2
PROFIT ATTRIBUTABLE TO OWNERS OF THE
PARENT PER SHARE (in units)
Basic earnings per share (in €)
4.26
7.01
5.74
Diluted earnings per share (in €)
4.23
6.97
5.71
CONSOLIDATED BALANCE SHEET
ASSETS (in € millions)
12/31/2024
12/31/2023
12/31/2022
Goodwill
1,965.6
1,868.4
1,767.9
Other intangible assets
1,401.4
1,347.5
1,305.1
Property, plant and equipment
1,263.2
1,292.2
1,338.8
Other investments
225.1
210.6
218.3
Other non-current financial assets
17.2
16.6
18.2
Deferred tax liabilities
140.1
151.6
135.2
Other non-current receivables
48.5
65.5
58.3
Long-term derivative instruments –
assets
18.7
17.9
26.3
NON-CURRENT ASSETS
5,079.8
4,970.3
4,868.1
Inventories and work-in-progress
1,645.6
1,474.8
1,682.1
Trade receivables
1,141.9
1018.0
891.5
Other current receivables
221.7
185.0
217.1
Current tax assets and liabilities
25.8
36.8
53.2
Short-term derivative instruments –
assets
64.8
40.8
76.8
Financial investments and other current
financial assets
126.8
94.7
102.0
Cash and cash equivalents
1,017.0
1,432.1
1,237.0
CURRENT ASSETS
4,243.6
4,282.2
4,259.7
TOTAL ASSETS
9,323.4
9,252.5
9,127.8
LIABILITIES (in € millions)
12/31/2024
12/31/2023
12/31/2022
Share capital
55.3
55.3
55.3
Reserves and retained earnings
3,292.7
3,170.8
3,146.8
Treasury shares
(71.9)
(27.7)
(33.3)
Equity attributable to owners of the
parent
3,276.1
3,198.4
3,168.8
Non-controlling interests
264.2
262.3
280.1
CONSOLIDATED SHAREHOLDERS’
EQUITY
3,540.3
3,460.7
3,448.9
Deferred tax liabilities
173.2
198.6
212.6
Employee benefits and other non-current
provisions
396.3
210.4
213.4
Long-term borrowings
1,619.1
1,890.4
1,922.6
Other non-current liabilities
78.2
58.9
53.8
Long-term derivative instruments –
liabilities
20.4
13.9
32.9
NON-CURRENT LIABILITIES
2,287.2
2,372.2
2,435.3
Employee benefits and other current
provisions
114.0
125.3
138.4
Trade payables
1,211.1
1,160.6
1,027.1
Other current liabilities
631.2
609.8
583.8
Current tax liabilities
47.8
58.8
52.6
Short-term derivative instruments –
liabilities
58.5
65.0
52.2
Short-term borrowings
1,433.3
1,400.1
1,389.5
CURRENT LIABILITIES
3,495.9
3,419.6
3,243.6
TOTAL CONSOLIDATED EQUITY AND
LIABILITIES
9 323.4
9,252.5
9,127.8
CONSOLIDATED CASH FLOW STATEMENT
(in € millions)
12/31/2024
12/31/2023
PROFIT ATTRIBUTABLE TO OWNERS OF THE
PARENT
232.0
386.2
Depreciation, amortization and impairment
losses
294.9
294.0
Change in provisions
172.7
(26.9)
Unrealized gains and losses on financial
instruments
(6.3)
18.4
Income and expenses related to stock
options and bonus shares
27.6
25.4
Gains and losses on disposals of
assets
4.0
2.6
Other
0.0
0.0
Non-controlling interests
50.7
53.2
Current and deferred taxes
137.5
147.6
Finance costs
81.7
42.9
CASH FLOW (1) (2)
994.8
943.4
Change in inventories and work in
progress
(152.6)
193.3
Change in trade receivables
(98.9)
(161.2)
Change in trade payables
17.9
185.8
Change in other receivables and
payables
18.4
50.5
Income tax paid
(165.4)
(147.9)
Net interest paid
(81.7)
(42.9)
NET CASH FROM OPERATING
ACTIVITIES
532.5
1,021.0
Proceeds from disposals of assets
5.0
5.1
Purchases of property, plant and equipment
(2)
(173.5)
(143.2)
Purchases of software and other intangible
assets (2)
(43.1)
(32.5)
Purchases of financial assets
(56.5)
(21.5)
Acquisitions of subsidiaries, net of cash
acquired
(93.0)
(163.3)
NET CASH USED BY INVESTING
ACTIVITIES
(361.1)
(355.4)
Increase in borrowings (2)
931.8
1,118.8
Decrease in borrowings
(1,256.9)
(1,263.6)
Issue of share capital
0.0
0.0
Transactions between owners
0.1
(62.8)
Change in treasury stock
73.4
(17.8)
Dividends paid, including to
non-controlling interests
(193.9)
(195.4)
NET CASH USED BY FINANCING
ACTIVITIES
(592.3)
(420.8)
Effect of changes in foreign exchange
rates
5.8
(49.7)
NET INCREASE (DECREASE) IN CASH AND
CASH EQUIVALENTS
(415.1)
195.1
Cash and cash equivalents at beginning
of period
1,432.1
1,237.0
Cash and cash equivalents at end of
period
1,017.0
1,432.1
(1) Before net finance costs and income
taxes paid
(2) Excluding IFRS 16
GLOSSARY
Before net finance costs and income taxes paidExcluding IFRS
16On a like-for-like basis (LFL) – Organic
The amounts and growth rates at constant (or organic) exchange
rates and consolidation scope in a given year compared with the
previous year are calculated:
- using the average exchange rates of the previous year for the
period in consideration (year, half-year, quarters)
- on the basis of the scope of consolidation of the previous
year.
This calculation is made primarily for sales and Operating
Result from Activity.
Operating Result from Activity (ORfA)
Operating Result from Activity (ORfA) is Groupe SEB’s main
performance indicator. It corresponds to sales minus operating
costs, i.e. the cost of sales, innovation expenditure (R&D,
strategic marketing and design), advertising, operational marketing
as well as distribution and administrative expenses. ORfA does not
include discretionary and non-discretionary profit-sharing or other
non-recurring operating income and expense.
Adjusted EBITDA
Adjusted EBITDA is equal to Operating Result from Activity minus
discretionary and non-discretionary profit-sharing, to which are
added operating depreciation, amortization and impairment.
Free cash flow
Free cash flow corresponds to adjusted EBITDA, after accounting
for changes in operating working capital, recurring capital
expenditure (CAPEX), taxes and financial expenses, and other
non-operating items.
Net financial debt
This term refers to all recurring and non-recurring financial
debt minus cash and cash equivalents, as well as derivative
instruments linked to Group financing. It also includes debt from
application of the IFRS 16 standard “Lease contracts” in addition
to short-term investments with no risk of a substantial change in
value but with maturities of over three months.
Loyalty program (LP)
These programs, led by the distribution retailers, consist in
promotional offers in a product category to loyal consumers who
have made a series of purchases within a short period of time.
These promotional programs allow distributors to boost footfall in
their stores and our consumers to access our products at
preferential prices.
This press release may contain certain forward-looking
statements regarding Groupe SEB’s activity, results and financial
situation. These forecasts are based on assumptions which seem
reasonable at this stage, but which depend on external factors
including trends in commodity prices, exchange rates, the economic
climate, demand in the Group’s large markets and the effect of new
product launches by competitors.
As a result of these uncertainties, Groupe SEB cannot be held
liable for potential variance on its current forecasts, which
result from unexpected events or unforeseeable developments.
The factors which could considerably influence Groupe SEB’s
economic and financial result are presented in the Annual Financial
Report and Universal Registration Document filed each year with the
Autorité des Marchés Financiers, the French financial markets
authority. The balance sheet and income statement included in this
press release are taken from the consolidated financial statements
as of December 31, 2024, approved by the Board of Directors of SEB
S.A. on February 26, 2025. These consolidated financial statements
have been audited. The certification report is being prepared for
issue.
This press release may contain individually rounded data. The
arithmetical calculations based on rounded data may show some
differences with the aggregates or subtotals reported.
Webcast and conference call with management
on February 27 at 10:30 a.m. CET Click here to access
the webcast live (in English only) Replay available on our
website on the day: www.groupeseb.com or dial one of the numbers
below to take part in the conference call (in English): From
France: +33 (0) 1 7037 7166 – Password: SEB From abroad: +44 (0) 33
0551 0200 – Password: SEB From the United States: +1 786 697 3501 –
Password: SEB A question and answer session will be accessible via
the webcast (written questions) or the conference call (oral
questions)
Next key dates – 2025
24 April | after market
closes
Q1 2025 sales and financial
data
20 May | 2:30 p.m.
Annual General Meeting
23 July | after market
closes
H1 2025 sales and results
23 October | after market
closes
9M 2025 sales and financial
data
You can also find us at
www.groupeseb.com
World reference in Small Domestic Equipment and professional
coffee machines, Groupe SEB operates with a unique portfolio of 40
top brands (including Tefal, Seb, Rowenta, Moulinex, Krups,
Lagostina, All-Clad, WMF, Emsa, Supor), marketed through
multi-format retailing. Selling more than 400 million products a
year, it deploys a long-term strategy focused on innovation,
international development, competitiveness, and client service.
Present in over 150 countries, Groupe SEB generated sales of €8.3bn
in 2024 and has more than 32,000 employees worldwide.
SEB S.A. ■
1 LFL: at constant exchange rates and consolidation scope
(organic) 2 For the provision covering the full amount of the fine
imposed by the French Competition Authority. The Group has decided
to appeal to Paris Appeal Court, for the decision to be
annulled.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250226497598/en/
Investor/Analyst Relations Groupe SEB Financial
Communication and IR Dept Raphaël Hoffstetter Guillaume Baron
comfin@groupeseb.com Tel. +33 (0) 4 72 18 16 04
Media Relations Groupe SEB Corporate Communication
Department Cathy Pianon Florence Candianides Marie Leroy
presse@groupeseb.com Tel. + 33 (0) 6 79 53 21 03 Tel. + 33 (0) 6 88
20 98 60 Tel. + 33 (0) 6 76 98 87 53 Image Sept Caroline Simon
Claire Doligez Isabelle Dunoyer de Segonzac
caroline.simon@image7.fr cdoligez@image7.fr isegonzac@image7.fr
Tel.: +33 (0) 1 53 70 74 70