GLENDALE, Calif., April 14, 2014 /PRNewswire/ -- Nestle USA,
under its El Mejor Nido ("The Best Nest") platform, and
Superior Grocers today announced the launch of a campaign
specifically designed to help families in the Los Angeles metro area prepare and enjoy
healthier, balanced meals at home. As part of the campaign, 10
local chapters of the Boys & Girls Clubs of America will also
receive a total of $50,000 in
donations to help strengthen their efforts to provide nutrition
education to its members.
From April through December 2014,
consumers will see English- and Spanish-language communications
about creating easy and affordable balanced meals inside 41
Superior Grocers stores throughout Los
Angeles. These include multi-brand displays, valuable
instant- and mail-in-rebate coupons, flyers with easy-to-prepare
meal ideas and recipes, and more. Some of the helpful tips featured
in the in-store communications include:
- Round Out Frozen Entrees. Frozen prepared meals are
time-savers and can be a part of an overall healthful diet, if
they're served with a side salad, whole wheat bread, a serving of
fruit, and/or a glass of milk. Nestle offers a variety of
nutritious products the whole family can enjoy like STOUFFER'S®
Lasagna, DIGIORNO® RISING CRUST® Pizza and HOT POCKETS® brand
sandwiches.
- Buy Ripe Produce. Fresh fruits and vegetables are
essential to a healthy diet. Consult the grocery store's ads, like
Superior Grocer's circular, to check what produce is on sale,
as this means it's at its ripest stage and will likely be the most
nutritious – and flavorful. Because ripe produce won't last long at
home, make sure to eat it quickly, or clean, cut them up and freeze
them in plastic bags for future use.
- Buy Whole Chickens. Chicken is a good, lean protein for
soups, enchiladas or grilling. To save money, buy whole
chickens and cut them up yourself, instead of buying pre-packaged
chicken pieces.
- Choose Frozen Fruit Instead of Canned. If you're craving
out-of-season fruit, opt for buying bags of frozen fruit vs. cans,
which are typically high in sugar. If you still want a touch of
sweetness, drizzle some NESTLE® LA LECHERA® Fat-Free Sweetened
Condensed Milk on top of the thawed fruit.
"Most people understand the need to incorporate nutrition,
health and wellness into their daily lives, but unfortunately many
feel like they don't have the time or resources to do so,"
Margie Bravo, Multicultural
Marketing Manager for Nestle USA.
"That's why it was important for us to leverage our El
Mejor Nido platform and
collaborate with Superior Grocers to create this program, giving
Hispanic families in Los Angeles
what they need to make healthier meals at home."
"Every day, thousands of consumers come to our stores throughout
Southern California and are faced
with the decision of what foods to buy for their families. Combined
with our commitment to providing the best quality and freshest
products possible, we know this program will help our customers
'Set the Table' for healthier meals at home," said Mimi Song, Chairman & CEO of Superior
Grocers.
As part of the "Set the Table" program, 10 Boys & Girls
Clubs in the Greater Los Angeles
area will receive monetary donations totaling $50,000 to aid in their efforts to educate their
members on healthy eating habits. Additionally, Nestle USA and Superior Grocers will sponsor dinner
events at select clubs where families will enjoy a complimentary
healthy meal together, receive cost- and time-effective tips on how
to prepare a balanced meal at home, participate in raffles and
more.
"We're very grateful to Nestle USA and Superior Grocers for their continued
support of our 26 local clubs in the Los
Angeles area that currently serve over 140,000 children and
their families in need, 80% of which are of Hispanic descent. This
donation will help us continue providing guidance to our members so
they can improve aspects of their lives, including eating more
healthfully at home," said Mary E.
Hewitt, Executive Director of the Los Angeles County
Alliance for Boys & Girls Clubs of America.
Over the last 15 years, Nestle USA has supported Boys & Girls Clubs of
America by encouraging its employees to volunteer their time at
local chapters, as well as by providing monetary and product
donations to the clubs. Superior Grocers also has a strong history
of being an active community supporter of many youth programs and
charity organizations for over 30 years.
About Nestle USA
Named one of "The World's Most Admired Food Companies" in
Fortune magazine for seventeen consecutive years, Nestle provides
quality brands that bring flavor to life every day. From
nutritious meals with LEAN CUISINE® to baking traditions with
NESTLE® TOLL HOUSE®, Nestle USA
makes delicious, convenient, and nutritious food and beverages that
make good living possible. That's what "Nestle. Good Food,
Good Life" is all about. Nestle USA, with 2013 sales of $10 billion, is part of Nestle S.A. in
Vevey, Switzerland — the world's
largest food company with a commitment to Nutrition, Health &
Wellness — with 2013 sales of $99
billion. For product news and information, visit
Nestleusa.com or Facebook.com/NestleUSA.
About Superior Grocers
Superior Grocers is one of the largest independently-owned chain
of grocery stores serving Southern
California since 1981. It currently operates 42 stores and
it prides itself on providing Superior Quality, Superior Savings
and Superior Value to the communities that it serves. Superior
Grocers also believes in hiring from within its communities of
service and is dedicated to engaging with local schools and
non-profit organizations to promote a good education and health
& wellness programs to benefit youth and its families. For more
information about Superior Grocers, please visit
www.superiorgrocers.com.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America
(GreatFutures.org) has enabled young people most in need to achieve
great futures as productive, caring, responsible citizens. Today,
more than 4,000 Clubs serve nearly 4 million young people annually
through Club membership and community outreach. Clubs are located
in cities, towns, public housing and on Native lands throughout the
country, and serve military families in BGCA-affiliated Youth
Centers on U.S. military installations worldwide. They provide a
safe place, caring adult mentors, fun, friendship, and high-impact
youth development programs on a daily basis during critical
non-school hours. Priority programs emphasize academic success,
good character and citizenship, and healthy lifestyles. In a Harris
Survey of alumni, 57 percent said the Club saved their lives.
National headquarters are located in Atlanta. Learn more at BGCA's
Facebook and Twitter.
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SOURCE Nestle USA