SALT LAKE CITY, May 4, 2015 /PRNewswire/ -- gameit,
the free mobile trivia app that rewards consumers with prizes and
shopping deals for engaging with brands, today announced it has a
successfully closed $1.6 million seed
funding round from a number of private angel investors along with
DAK Capital. The news comes on the heels of the app's
official launch as one of the only platforms to increase mobile ad
engagement, and provide even more opportunities for consumers to
win amazing prizes and shop for one-of-a-kind deals from top brands
like Kate Spade, Lululemon, Nikon
and Sephora. In its beta launch alone, gameit has already exceeded
380K games played and hundreds of prizes shipped. The funding will
be used for customer acquisition, research and development,
continued growth and additional brand relationships.
Logo - http://photos.prnewswire.com/prnh/20150430/213117LOGO
"72 percent of Americans ignore ads completely, yet companies
continue to spend billions on advertising each year to try and
reach them. By gamifying mobile advertising, gameit is
changing this paradigm," said Bryce
Johnson, CEO of gameit. "gameit creates a true
value exchange between advertisers and their audiences –
incentivizing consumers to engage with brands, while driving a
higher level of brand knowledge and retention. It's a win-win for
everyone involved."
gameit makes advertising a part of the mobile gaming
experience, rather than an interruption, by building trivia games
around branded videos and giving consumers a chance to win the
featured product. Players are provided with 5,000 free coins from
gameit to start, which they can use to gain access to specific
games and prizes. With every correct answer, users earn more in-app
coins. The top scorer in each game wins the product for free, but
everyone who plays gains access to a deal on the item – ranging
from 10 to 65 percent off, depending on how well they do in the
game. Players can also "steal" the top spot from their competitors,
using their coins to play additional games and capture the win.
Thanks to gameit's new built-in m-commerce capabilities,
consumers can make their purchase from directly within the app.
Future updates to the app will include new game formats with
increased social engagement to encourage team play among friends,
and enhanced tracking capabilities for brands to measure ROI
through consumer engagement and retention.
gameit is available now on both iOS and Android for free.
To learn more, visit www.gameit.us
About gameit
gameit is a free mobile trivia app
that gamifies mobile advertising, rewarding consumers with
one-of-a-kind prizes and shopping deals for engaging with brands.
With gameit, advertising becomes a part of the mobile
experience rather than an interruption. Consumers play trivia games
based on branded videos for a chance to win amazing products for
free, or earn a deep discount from 10-75 percent off. Featured
prizes hail from major brands and include everything from tech and
fashion to housewares, gadgets, toys and more. By incentivizing
consumers to engage with brands, gameit creates a true value
exchange between advertisers and their audiences. www.gameit.us
PR Contact:
Ashley
Willis
Resound Marketing
609-279-0050 x105
ashley@resoundmarketing.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/gameit-closes-16m-seed-round-launches-free-mobile-trivia-app-that-rewards-consumers-prizes-and-shopping-deals-for-engaging-with-brands-300075849.html
SOURCE gameit