Sundays are for gathering with friends, family
and community, and this St. Patrick's Day Season, Guinness is
helping fuel celebrations nationwide each and every weekend leading
up to the luckiest Sunday of them all, Mar.
17.
NEW YORK, Feb. 29, 2024 /PRNewswire/ -- The official
countdown to Mar. 17 is on! While
every day is a lovely day for a Guinness, there's no
day quite like St. Patrick's Day. That's why this year, the iconic
Irish brewer is getting ready for an unparalleled celebration, and
guess what day it falls on? Sunday!
There's nothing better than coming together with your people, so
in the spirit of turning good things into great moments, Guinness
is making every Sunday leading up to Mar.
17 your lucky day. Through its Lucky Sundays
program, Guinness promises consumers nationwide the opportunity to
experience the magic of the season firsthand, all while enjoying a
few pints together along the way.
Over the next month, the brand will be touching down in select
cities across the country, including:
Guinness Gives Back Service
Event with Cincinnati Bengals' Joe Burrow in Cincinnati, Ohio (Sunday, Mar. 3)
Lucky Sundays Brunch with
celebrated Chef Dennis
Prescott in Charleston,
S.C. (Sunday, Mar. 3)
Lucky Sundays Brunch with
James Beard Award winner Chef
Kwame Onwuachi in Brooklyn, N.Y. (Sunday,
Mar. 10)
"Guinness first unveiled its iconic tagline 'It's A Lovely Day
for a Guinness' to the world in 1954 and in the years since we've
consistently proved this declaration to be true," said
Joyce He, Guinness Brand
Director. "This St. Patrick's Day is no different and we're
inviting everyone to join us at home, in the pub and elsewhere.
Because that's what it's all about – bringing friends, families,
and communities together, no matter how they choose to celebrate
and enjoy a pint or two along the way. The truth is any day can be
a lovely day for a Guinness, but if you ask us, St.
Patrick's Day is the most magical time of year."
On Sunday Feb. 18, Football
Legend Joe Montana kicked off the festivities with the first
Lucky Sundays + Guinness Gives Back Community Service Event at the
Guinness Open Gate Brewery Baltimore. There, Guinness teamed up
with longtime partner Montana and
the Maryland Food Bank to get up to some good in support of our
Baltimore community.
This St. Patrick's Day, Guinness has big plans to bring our
friends, families and communities together. Visit
us.guinness.com/st-patricks-day for your ultimate guide to get in
on the action, including a full directory of Lucky Sunday
activations. Consumers can access exclusive perks and bring the
celebration to any spot with our custom Guinness AR photo
experience, bringing Guinness to every place they choose to
celebrate.
As a brand synonymous with St. Patrick's Day, Guinness will keep
the magic alive every day this season by:
- Returning as the official sponsor of the Chicago River dyeing
and Chicago parade right in the
backyard of Guinness Open Gate Brewery Chicago Mar. 16
- Offering custom Guinness-inspired brunch recipes curated by
celebrated Chefs Kwame Onwuachi and Dennis
Prescott at Guinness Open Gate Breweries in Baltimore and Chicago and participating bars nationwide
- Hosting the Irish Village celebration at Guinness Open Gate
Brewery Baltimore the weekend of Mar.
9 and of course the entire weekend of St. Patrick's Day
- Teaming up with artisanal alcoholic ice-cream maker Tipsy Scoop
to bring fans a limited edition flavor to make their own Lucky
Sundaes this St. Patrick's Day season available at Tipsy
Scoop locations nationwide and on Goldbelly.com
- Showing up at celebrated parades and festivities across the
nation in NYC, Boston,
Chicago and Savannah
- Hosting weekly Lucky Sundays giveaways via @GuinnessUS social
handles
- On Mar. 8, fans of the brand will
soon be able to explore their connections to the famous Guinness
Storehouse through digitized records made available by Ancestry®,
the global leader in family history.
No matter how you choose to celebrate, Guinness is making sure
there's a way for everyone 21+ to enjoy its iconic brews with
options for everyone with the world's most famous stout – Guinness
Draught and nonalcoholic Guinness 0 in the mix!
Tune in to @GuinnessUS on social to stay up to date on how
Guinness plans to spread the magic this season and ensure every day
is a lovely day for Guinness. No matter how you choose to
celebrate, always remember to toast responsibly. Sláinte!
About Guinness
The Guinness brand was established in
1759, when Arthur Guinness signed a 9,000 year lease on
St. James's Gate Brewery in
Dublin. Brewed using four main ingredients, water, barley
(malted & roasted), hops and yeast, Guinness is the world's
most popular stout. The iconic beer is brewed in 49 countries
worldwide and sold in over 150 with almost 9 million glasses of
Guinness enjoyed every day around the world. The most
GUINNESS is sold in Great Britain,
Ireland, USA, Nigeria
and Cameroon. More information can
be found at www.guinness.com.
About Diageo
Diageo is a global leader in
beverage alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information, initiatives,
and ways to share best practice. Follow at Twitter and Instagram
for news and information about Diageo North America:
@Diageo_NA.
MEDIA CONTACTS:
Amanda
Haynes, TAYLOR
diageobeer@taylorstrategy.com
Kelly Pepe, DIAGEO
kelly.pepe@diageo.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/a-lovely-day-for-a-guinness-iconic-irish-brewer-gears-up-for-an-unforgettable-stpatricks-sunday-302075916.html
SOURCE GUINNESS