Athleta Debuts ‘The Athleta Look’
20 September 2022 - 11:00PM
Business Wire
The B Corp Certified Brand Unveils A Curated
Style Formula that Highlights the Best of its All Day Active
Designs
Athleta, a Gap Inc. (NYSE: GPS) brand, today announced the
launch of The Athleta Look, a unique styling formula, and a
corresponding eight piece performance-based capsule collection that
brings the formula to life. Created with women, for women, the
brand’s design and styling teams tapped key customer insights to
deliver outfitting that features the same performance properties as
Athleta’s technical pieces and seamlessly transitions throughout
the day without compromising function or style. Inclusive by
design, the curated styling formula is available in sizes XXS to
3X, as well as petite and tall.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220920005194/en/
Athleta, a Gap Inc. brand, today
announced the launch of The Athleta Look, a unique styling formula,
and a corresponding eight piece performance-based capsule
collection. (Photo: Business Wire)
Rooted in Athleta’s performance DNA, The Athleta Look styling
formula is as easy as 1,2,3.
- Start with a performance layer like the Elation V-Neck Crop and
Elation Split Flare for morning yoga flow.
- Then add to that performance base with an all-day active
product like the Ascent Seamless Turtleneck and a great accessory
like the Excursion Waistbag for those post-workout errands.
- The final step is adding an outerwear layer, like the
Primatwill Blazer, for a chic way to keep warm as the day winds
down.
With the debut of The Athleta Look, the brand is launching a
corresponding eight piece capsule collection to provide an easy way
for her to buy and build her own look. The eight pieces translate
to twenty different outfits that embrace the best of Athleta’s
performance and lifestyle categories. The goal with the capsule is
that you can work out and still feel put together for the day, just
by layering in a couple pieces.
“Women are looking for more functional yet trend-right clothes
than they did pre-pandemic. They want the comfort of a performance
product and the polish of their favorite ‘before times’ outfit.
They also want a few key pieces that they will wear again and again
in lots of different ways,” said Ebru Ercon, VP of Design for
Athleta. “After listening to customers, we learned there was a
demand for simplified shopping. Thus, we developed this fall
capsule that creates more, with less. We created a wardrobe that
moves at the speed of her life.”
The eight piece capsule collection provides versatility through
layering and embraces the best of Athleta's workout wear with soft
and stretchy fabrics like its customer-favorite, second-skin
Powervita™ fabric, but in the elevated lifestyle designs Athleta is
also known for. The capsule features the Elation Split Flare Tight,
Elation V-Neck Crop, Ascent Seamless Turtleneck, Retroplush Cocoon
Hoodie, Primatwill Blazer, Whisper Featherless Long Vest, Delancey
Dress and Delancey Straight Cargo Pant. The new for fall pieces
come in a range of seasonally aligned colors like Aspen Olive,
Ancient Mahogany and Foliage Orange. The pieces range from $54 -
$229. The capsule collection will be available in store and on
Athleta.com on September 20, and will be available in inclusive
sizing from XXS to 3X as well as petite and tall.
Athleta’s new intimates line, Rituals, will also launch online
on September 20. Rituals is the base layer to build an entire
Athleta wardrobe, seamlessly fitting into her routine and under the
brand’s existing product offering. The collection will include a
bikini, boy short and thong underwear in inclusive sizing from XXS
to 3X. An adjustable strap bra will be available in sizes A-DD, as
well as a T-shirt bra in sizes B-DD. The underwear and bras offer a
variety of colors including Magnolia White, Black, Amaryllis Pink,
Dark Sardinia, Tinsel Purple and Vivid Yellow. All underwear
offerings will be priced at $16 each or 3 for $36, and bras will
range from $59-$69.
For more information visit www.athleta.com.
About Athleta:
A certified B Corporation, Athleta is a performance lifestyle
brand with a mission of empowering a community of active women and
girls. Athleta’s versatile premium performance lifestyle apparel is
designed by women for women with inclusivity at its core. Founded
in 1998, Athleta integrates performance and technical features
across its collection to support women across their entire
lifestyle – from yoga and training to travel and sleep. In 2016,
the company launched Athleta Girl mirroring its signature
performance in styles for the next generation. Based in San
Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is
available at its more than 235 retail stores across the United
States and Canada, through its catalog, and at Athleta.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220920005194/en/
Samantha Hobbs Chulick press@gap.com
Gap (NYSE:GAP)
Historical Stock Chart
From Sep 2024 to Oct 2024
Gap (NYSE:GAP)
Historical Stock Chart
From Oct 2023 to Oct 2024